Automotive Content Creator and Editor

MOTORS & Cazoo; Richmond; Hybrid; GBP 45,000 - 65,000; Full time

Job summary

A leading automotive company in Richmond, UK is seeking a Head of Content Creation to oversee video and written content. The ideal candidate has over 4 years of experience in automotive journalism, excels in SEO, and manages multi-channel content delivery. This role offers a competitive salary, flexible working conditions, and emphasizes work-life balance.

Benefits

Competitive Pay

Discretionary Bonus

Pension Scheme (up to 9% Employer Contribution)

Private Healthcare Insurance

Generous Family Friendly Leave

25 days holiday per year growing with length of service

Qualifications

• Experience in automotive journalism or content creation is essential.
• Strong understanding of automotive terminology and trends.
• Portfolio showcasing automotive content is required.

Responsibilities

• Oversee the full video content lifecycle from concept to publishing.
• Lead creative ideation and delivery of multi-channel content.
• Use data and analytics to measure performance and optimize content.

Skills

Automotive journalism

Content creation

Editing

SEO best practices

Social media production

Education

4+ years of experience in a related field

Tools

CMS platforms

Basic photo/video editing tools

Job description

Motors & Cazoo, is the ultimate destination for car enthusiasts and buyers alike! As a leader in the market, we pride ourselves on providing unparalleled search tools, expert car guides, insightful reviews, and a comprehensive vehicle price guide. Our mission is simple: to empower buyers to find their perfect car efficiently and with confidence, while also helping automotive retailers reach millions of eager buyers.At Motors & Cazoo, you'll be part of a team that's revolutionising the way people buy and sell cars. Our innovative advertising opportunities not only elevate our platform but also extend across a vast dealer advertising ecosystem, including automotive giants like eBay and Gumtree. If you're ready to drive your career forward in a dynamic, fast-paced environment, Motors is the place for you. Join us and be a part of shaping the future of automotive retail!

Reports To: Head of Marketing

Contract Type: Permanent

Location: Richmond UK, Remote

What you'll do:

• Video Content Oversee the full video content lifecycle — working with agencies and third parties from concept and briefing through to production, approvals, publishing and post-campaign analysis.
• Lead creative ideation and delivery of multi‑channel content that drives brand awareness, audience growth and aligns fully with our brand strategy and challenger positioning.
• Provide creative direction across YouTube, TikTok, Instagram and emerging formats, reviewing edits, visuals, music, animation and storytelling for maximum impact and engagement.
• Innovate with new formats such as motion graphics, interactive elements and social‑first storytelling to keep content fresh and distinctive.
• Use data and analytics to measure performance (ROI, engagement, reach) and optimise future content, collaborating with internal teams, agencies, influencers and production partners to deliver high‑quality assets.
• Written Content Lead on all content creation & editing: write, edit, refresh and proofread high‑quality content for a variety of mediums, including SEO landing pages, blogs, website copy, social media, press releases, intranet, email and other marketing materials & campaigns.
• Support teams across the business with day‑to‑day copywriting needs and creative briefs for campaigns and product launches.
• Oversee content for the Cazoo blog and websites, including article creation, updates, use of AI tools e.g. Jasper to write and repurpose content, uploads, new template development and SEO‑optimised content hubs.
• Work with SEO, Product and Technology and external agencies to shape blog structure, content pillars and ensure SEO pages are prioritised across website updates.
• Carry out keyword research using tools such as SEMRush to ensure all content is optimised for search engines to drive organic traffic and meet business KPIs.
• Implement best practices in content strategy and measure performance for continuous improvement. Work with PR agencies to review, press releases and upload related web content — positioning you and Cazoo as an expert voice in the automotive space.
• Stay up to date with automotive trends, technology and consumer needs to keep content fresh, relevant and industry‑leading.
• Website updates and content uploads across SEO, blog, competition, press releases and other pages across Cazoo.co.uk and dealer website.
• Ensure all content maintains brand consistency, high editorial quality and compliance with brand guidelines and industry regulations
• Quality Control: Review and ensure all published content is error‑free, accurate, and high‑quality, adhering to brand standards and industry regulations.
• Analyse performance data to identify opportunities for optimisation and continuous improvement across all content and SEO activity, use of new and emerging AI tools to optimise output and results.

Key Skills & Experience: Requirements

• 4+ years of experience in automotive journalism, content creation, editing, or a related field. A fearless self‑starter that enjoys working in a fast paced environment, you're not afraid to pitch bold ideas or try something new Strong understanding of automotive terminology, vehicle features, specs, and current industry trends.
• Excellent writing, editing, and storytelling skills with a portfolio showcasing automotive content. Experience producing social media content (Reels, TikToks, shorts) is a plus. Ability to manage multiple projects, meet deadlines, and work in a fast‑paced environment.
• Working collaboratively and independently. Familiarity with SEO best practices, CMS platforms, and basic photo/video editing tools.
• Preferred Qualifications Experience working for an automotive marketplace, dealership group, media outlet, or automotive brand. Knowledge of EVs, emerging automotive technologies, and buying/selling workflows.

At MOTORS, we’re fearlessly committed to helping car buyers and dealers save time, money, and energy. If you’re ready to challenge the status quo, give it your all, and come out smiling, you’ll fit right in. You can expect a fast pace, plenty of support and a commitment to work flexibility. Are you ready?

Perks & Benefits

We offer a supportive, flexible, and growth‑focused workplace. At Motors you will have a healthy work‑life balance, continuous learning, remote work options, and engaging challenges. Join us for a fulfilling career where your well‑being is a priority.

Financial reward 💷

• Competitive Pay
• Discretionary Bonus
• Pension Scheme (up to 9% Employer Contribution)
• Employee recognition scheme with great financial prizes ££

Work-life balance 🏖️

• 25 days holiday per year growing with length of service
• Hybrid and UK Remote working depending on role
• Generous Family Friendly Leave
• Free counselling and support (for when you might need it)

Health & Insurance 🏩

• Private Healthcare Insurance
• Private Dental insurance cover & Cashback.
• Online private GP service.
• Generous sick pay support
• Life assurance policy (x4 Life Assurance)

Other 🔍

• Social & Inclusion Calendar - packed with events.
• Free food and beverage in our office locations

Diversity & Inclusion at Motors

Here at Motors we are on a mission to create a culture where all our teams are inspired to share their passion, talents and ideas with equal opportunities for growth and career development throughout both of our brands.

We know that a diverse and inclusive team drives creativity and makes both our brands stronger. That’s why we’re committed to discovering new talent and employing people who reflect the nature of the society around us, so that when you join Motors you can be you!