Details
Company
Bicycle London
Location
London
Posted
7th November
Closes
21st November
Up to £60,000 depending on experience. With flexible, extensive benefits post probation.
Responsibilities
- Design & deliver best‑in‑class AV strategies that drive growth for our clients across both brand and performance investment, ensuring campaigns are effective across Linear TV, BVOD, CTV, Radio, Audio and Cinema.
- Plan and buy AV campaigns end‑to‑end, taking accountability for overall channel performance. Lead and upskill the team on AV best practice — from audience targeting and media optimisation to trading negotiations and campaign delivery.
- Demonstrate strong platform knowledge across key TV and audio systems such as Caria, TechEdge, Adwanted (formerly DEN), Radiocentre. Show curiosity and willingness to expand understanding of emerging buying platforms (DSPs), including understanding of CTV and digital audio environments.
- Develop test & learn frameworks to continually improve channel performance — spanning areas such as creative optimisation, cross‑channel measurement, advanced data applications and audience segmentation.
- Build and maintain senior client relationships, acting as the strategic AV lead. Partner closely with clients to understand their business challenges, identify opportunities for growth across AV touchpoints, and deliver measurable results against their brand and performance objectives.
- Lead the AV discipline at Bicycle, collaborating with the Head of AV, Commercial Director and Head of Activation, to evolve our AV proposition — from new trading models and partnerships to innovations in measurement and cross‑channel integration.
- Work closely with the wider activation team (digital i.e programmatic etc) to streamline internal processes, enhance collaboration across digital and offline channels, and ensure our AV delivery is efficient, transparent, and aligned with best practice.
- Oversee onboarding of new clients, ensuring seamless transition of AV activity, smooth integration of processes, and the establishment of strong client relationships from day one.
- Lead and mentor the AV team, developing their technical expertise, commercial acumen and leadership skills — fostering an environment of continuous learning and professional growth.
- Contribute to new business pitches, shaping the AV strategy and approach for potential clients, and presenting confidently to senior stakeholders to demonstrate our expertise and innovation.
- Manage media investment and profitability, ensuring accurate forecasting, billing hygiene, and effective revenue management across all AV activity.
- Cultivate strong partnerships with media owners, broadcasters, audio and cinema partners, and data & tech providers — staying ahead of market developments and identifying opportunities for innovation that enhance our agency’s AV offering.
The Package
Benefits:
- Opt In Private Healthcare
- Death in service
- Pension
- Employee Assistance Programme
- Discretionary annual performance‑based bonus scheme of up to 8.33% of salary
Time off:
- 26 days holiday
- + 3 extra days off between the Christmas period (27th December – 2nd January) however, you’re expected to be on standby in the unlikely event that your clients require assistance.
- Annual 2‑week overseas working allowance.
- Additional 2 days off for volunteering at our chosen charity XO Bicycles.
- To reward service, after two years you will accrue one extra day’s holiday up to a maximum of 30 days.
Culture:
- Monthly Culture Days to learn about and celebrate our cultural differences.
- Monthly socials organised by our Social Committee.
- Dog friendly office
- Subsidised 5 a side football
Development:
- Healthy training budget to support your personal development.
- Free Audible membership.
- Momentum fund to explore your passions and hobbies.
- Weekly Lunch & Learns
Other:
- Financial incentive for successful new business leads.
- Annual away day
- Cycle to Work scheme (of course).
- Brompton bikes available for getting to and from meetings around town.
- £1k Introduce a Colleague bonus
- Access to Mental Health First Aiders
The Agency
Bicycle London
Bicycle London is one of the newest media agencies in town. Since our inception in 2021, we’re extremely proud to have built a team of 59 strong and growing. We have the pleasure of working with clients ranging from established brands such as Tate & Lyle, Royal British Legion, Papa Johns and Branston Pickle to growing businesses such as Estrid, LiveScore Bet & Virgin Bet, Dutch Barn and MOJU.
From the outset we believed that our industry had become beset with silos and legacy driven behaviour and have purposely evolved the agency to operate across brand and performance media, creative strategy and creative production - all of which are delivered under our core proposition of the ‘power of And’ linking creative & media, brand & performance.
Now into our fourth year, we are continuing to grow and are proud to have been awarded B‑Corp and London Living Wage status and shortlisted for The Drum’s Best Places to Work. We have also been accredited with the People First Promise badge and CPD Gold by the IPA.
Culture is our prize possession, and it has evolved from start‑up to scale up, with a team of the best diverse talent in the industry. We are built on one strategic imperative “to consistently provide our people with the best environment to do the best work of their lives”. This principle is underpinned by our three organisational values, Drive, Balance, and Freedom, which are disseminated throughout to encourage every single employee to bring their true selves to work.
We pursue difference! Evidently, our team comes from all walks of life and giving them that sense of belonging - in a safe working environment - genuinely enables us to collectively deliver the best work we can for our clients.
Learning and development are critical to our success, and we believe that this can only be achieved by collaborating in the office at least 3 times a week.