Audience Writer

Reach plc; City Of London; On-site; GBP 60,000 - 80,000; Full time

Job summary

A leading media organization based in London is looking for an Audience Writer to create engaging content that connects with readers. This role involves analyzing audience behaviors, collaborating closely with the team, and producing high-quality articles. Ideal candidates will have experience in storytelling, SEO optimization, and social media engagement. The company offers competitive salaries, excellent benefits, and supportive policies including flexible work arrangements.

Benefits

25 days' holiday plus bank holidays

Extra day for volunteering

Bonus scheme

Healthcare cash plan

Private healthcare

Wellbeing support

Qualifications

• Experience in creating compelling articles and blogs.
• Ability to adapt content for various platforms.
• Strong writing skills and attention to detail.

Responsibilities

• Create and publish at least six articles per day.
• Analyze audience habits using various tools.
• Collaborate with editors and designers for content strategy.

Skills

Storytelling

SEO optimization

Social media engagement

Content management systems

Research

Creativity

Education

Journalism qualifications

Tools

Newswhip

Google Trends

Taboola Newsroom

Job description

Audience Writer
London
Competitive salary + excellent company benefits
Full Time

Are you a creative storyteller who knows how to engage with readers? Are you skilled at creating stories that spark curiosity, drive clicks, and keep readers coming back?

We’re seeking an Audience Writer who knows how to write with purpose! As our Audience Writer, you’ll create content that doesn’t just inform - it connects. You’ll dive into the mindset of your audience and craft stories that keep them coming back for more.

About us:
Hello, we’re Reach. Every day, our trusted news, stories and content connect with millions of people where they live - whether that’s on their social feed or at their neighbourhood newsstand; through their local community or their take on the hot topic of the day.

We're home to more than 120 brands - from household names like the Mirror, Express, Daily Star and Daily Record, to local titles like MyLondon, BelfastLive, and the Manchester Evening News, and brands making a splash in the US like the Irish Star.

It's our ability to understand people and the things that matter to them that makes us Britain and Ireland's largest commercial news publisher. We reach around 70% of the UK's online population, 10% of the US online population, and over 100 million social followers around the world, connecting with them on who they are, where they live and what they love.

Your story, with Reach

As a modern media organisation, we're much more than just news. And it takes a wide range of people and skills to serve diverse audiences, customers and communities like we do.

We know everyone has their own story to tell, so we’ve built an environment where every background is respected and every day is a day to explore. We’ll help you build a career that works with your life, while giving you the space to create and grow.

About this role

In this fast-paced newsroom role, you’ll dive deep into audience behaviours using tools like Newswhip, Google Trends, and Taboola Newsroom to uncover what people care about and how best to tell those stories. You’ll craft compelling articles, blogs, newsletters, and social posts tailored to audience needs, optimised for SEO and platform performance.

With AI tools at your fingertips (used in line with company policies), you’ll boost efficiency and creativity while delivering a consistent pipeline of high-quality content - at least six articles per day, each targeting 12,000+ pageviews. You’ll also create engaging affiliate content that drives traffic and revenue, adapt stories for off-platform channels, and explore audio/video formats to expand reach. Collaboration is key: you’ll work closely with editors, designers, and marketers to shape strategy and execution.

What you'll need to succeed

You’ll be a digitally savvy storyteller with a passion for local journalism and a flair for engaging content. You’ll have experience working with CMS platforms, capturing video and photography, and building communities on social media. Strong writing, research, and audience insight are essential, along with creativity, attention to detail, and adaptability to evolving trends. You’ll be a confident communicator, a team player, and highly organised, with the professionalism to thrive in a fast-paced newsroom.

Shorthand at 100wpm (or working towards), a driving licence, and access to a vehicle are desirable. Journalism qualifications and prior content writing experience are preferred but not essential.

As a member of the General Assignments team, the successful candidate must be available to work at short notice, and comfortable with accommodating last-minute requests as needed to support business needs.

How we'll look after you

• 25 days' holiday (plus bank holidays), as well as an extra day after you've been with us for three, five and 10 years. We also have a scheme to help you buy extra holiday if you want to.
• An extra day's paid leave each year to volunteer for a cause close to your community or your heart.
• Big moment day - an extra day’s paid leave for a moment that matters to you - like getting married, moving house or welcoming a new addition to the family (human or furry!)
• Bonus scheme - you'll get a stake in our success and a chance to add to your annual earnings.
• Help saving for your retirement - we'll match your company pension contributions up to 6% and you can contribute through salary sacrifice.
• Supportive and progressive people policies - we’re proud to have a range of policies to support people in their lives in and outside work, including enhanced family leave and policies to promote flexibility, inclusion and progression. We believe you shouldn’t have to wait to join us to know what to expect from us, which is why we share this overview of the policies we have in place to support families and carers . If there's something you want to understand more about, just ask - it won’t make a difference to your application.
• A healthcare cash plan - giving you money back for a range of medical expenses and fast access to doctor's appointments.
• Private healthcare - [insert for you/your partner/your family]
• Car lease scheme - you can buy a brand new electric or hybrid car through our leasing partner, and pay for it through salary sacrifice.
• Wellbeing support - including a 24/7 assistance programme for you and your family.
• Access to lots of discounts - including 15% off with Reach's very own online marketplace, Yimbly, where you can buy everything from homewares to beauty products.
• Interest-free loans - including for season tickets and technology

Reach plc believes diversity brings benefits for our customers, our business and our people. This is why we are committed to being an inclusive employer and encourage applications from all suitable applicants irrespective of background, circumstances, age, disability, gender identity, ethnicity, religion or belief and sexual orientation.