Audience Insights Manager — Gaming, Data-Driven Growth (Hybrid)

Sega Europe; Horsham; Hybrid; GBP 50,000 - 70,000; Full time

Job summary

A leading game development company located in Horsham is seeking an Audience Research & Insights Manager to work alongside various teams to enhance audience understanding. This hybrid role involves defining research initiatives, facilitating user research, and championing data-informed strategies across projects. The ideal candidate should possess a degree in behavioral science and experience in user research. Competitive benefits including flexible work arrangements are offered.

Benefits

Enhanced holiday allowance

Private medical and dental insurance

Wellbeing support and virtual counselling

Community activities

Qualifications

• Experience working in user or market research.
• Deep understanding of player motivation and design theory.
• Proficient in presentation, spreadsheet, and word processing programs.

Responsibilities

• Work with teams to identify and define research initiatives.
• Facilitate the design and execution of research.
• Develop and maintain research strategy and roadmaps.

Skills

User research

Qualitative research methods

Quantitative research methods

Interpersonal communication

Data analysis

Education

Undergraduate degree in psychology, cognitive science, or related field

Tools

SPSS

Power BI

SurveyMonkey

Job description

A leading game development company located in Horsham is seeking an Audience Research & Insights Manager to work alongside various teams to enhance audience understanding. This hybrid role involves defining research initiatives, facilitating user research, and championing data-informed strategies across projects. The ideal candidate should possess a degree in behavioral science and experience in user research. Competitive benefits including flexible work arrangements are offered.