Audience Insight Executive

BBC Nordic; Greater London; Hybrid; GBP 28,000 - 32,000; Full time

Benefits offered by this job

35-hour week

26 days annual leave (+ bank holidays)

Pension up to 10% employer

Job summary

BBC Studios is seeking an Audience Insight Executive for Scripted and Kids and Family to translate audience data into compelling stories that inform creative and commercial decisions. You will collaborate with diverse teams, develop expertise in audience and buyer behaviour, and grow your analytics skills in a supportive, insight-driven environment that values curiosity and impact.

You will work with external agencies, perform desk research on market trends, and interpret BARB/Nielsen data to

Qualifications

• Experience supporting on market research or audience research.
• Exposure to data tools like TechEdge, Nielsen, YouGov or similar.
• Strong data analytics to answer business questions.
• Ability to pull out headlines from data and present to stakeholders.
• Build relationships with stakeholders to deliver insights on time.
• Great attention to detail, organisation and time management.
• Proficiency in Excel, PowerPoint, Word; familiarity with AI tools.

Responsibilities

• Support Insight Delivery with design, analysis and delivery of research projects.
• Carry out desk research on industry trends and audience behaviour.
• Interpret ratings data from BARB and Nielsen; analyse survey results.
• Turn complex data into clear, compelling insights for internal stakeholders.
• Liaise with departments to integrate insights into strategy across development, marketing and distribution.

Skills

Market research

Audience insights

Data analysis

Excel

PowerPoint

YouGov / Nielsen familiarity

Tools

TechEdge

Nielsen

Tableau

Job description

JOB BAND: B
CONTRACT TYPE: 6 Month Fixed Term, Full-time
DEPARTMENT: BBC Studios COO Group
LOCATION: London – Television Centre
PROPOSED SALARY RANGE: £28,000 - £32,000 plus £5,441 London Weighting depending on relevant skills, knowledge and experience. The expected salary range for this role reflects internal benchmarking and external market insights.

WE ARE BBC STUDIOS

A globally renowned media company borne of the BBC. We make and distribute the world’s most sought-after TV, audio and digital content.

Our ambition is to be the home of the most powerful, entertaining, and inspiring stories for people all around the world.

PURPOSE OF THE ROLE

As an Audience Insight Executive, Scripted and Kids and Family, you'll support insight delivery across a variety of genres, from Dramas (including Eastenders, Casualty, and a wide range of the titles made by our production labels), Comedy (Here We Go, Ghosts, Ann Droid amongst others), and Kids and Family, where Bluey is a major focus, alongside Crookhaven, Hey Duggee, and many more.

You’ll be analysing audience & market data and translating that data into compelling stories that influence creative and commercial decisions. You’ll also collaborate with diverse teams, develop expertise in audience & buyer behaviour, and grow your analytical skills in a supportive, insight-driven environment that values curiosity, clarity, and impact.

WHY JOIN THE TEAM

This is an exciting opportunity to gain experience across multiple strands of media research ranging from ratings and specific programme support that will directly impact production, to global trends pieces focused on understanding audience interests and industry developments.
With a culture that values curiosity, creativity, and continuous learning, you’ll enjoy exceptional development opportunities and the chance to make a real difference in how audiences connect with content.

YOUR KEY RESPONSIBILITIES AND IMPACT:

• Support Insight Delivery: Work with our outsourced agencies to respond to stakeholder requests. Assist the Insight Manager and Senior Insight Executive in the design, analysis, and delivery of research and insight projects.
• Desk & Data Research: Carry out desk research on industry trends, competitor strategies, audience behaviours and global market developments.
• Data Analysis: Interpret ratings data from BARB and Nielsen, analysing quantitative and qualitative survey results, becoming familiar with commissioning and social listening data sources.
• Communicate Findings: Turn complex data into clear, compelling, and visually engaging insights for high profile internal stakeholders across BBC Studios.
• Stakeholder Collaboration: Liaise with various departments to ensure insights are integrated into strategic decisions across development, commissioning, marketing, and distribution.

YOUR SKILLS AND EXPERIENCE

ESSENTIAL CRITERIA:

• Experience supporting on market research, consumer insights or audience research working within client side or agency (preferably in the media or TV space) and use of both qualitative and quantitative research techniques.
• Exposure to using data tools such as TechEdge, YouGov, Nielsen, Ampere or similar.
• Strong data analytics experience, able to analyse basic data accurately to answer business questions.
• Experience pulling out headlines from data and building basic presentations. Able to present to known stakeholders.
• Establish building relationships with stakeholders in terms of delivering basic insights eg reporting. Responding in a timely fashion to stakeholder requests, being as helpful as possible.
• Great attention to detail, organisation, and time management skills.
• Proficiency in Microsoft Excel, PowerPoint, and Word with familiarity using AI tools.

DESIRED BUT NOT REQUIRED:

• Confident in communicating insight clearly, both in writing and presentations.
• A curious mindset and desire to understand audiences, cultures, and global media trends.
• Familiarity with Tableau.
• Interest and experience in using AI to deliver data & results.

If you can bring some of these skills and experience, along with transferable strengths, we’d love to hear from you and encourage you to apply.

We appreciate your interest in this position and understand how important this opportunity is to you. Due to the high volume of interest, we may need to close the application period earlier than anticipated. This step is necessary to ensure we can provide a high level of attention and service to all applicants. Thank you for your understanding.

#BBCSTUDIOS

Disclaimer

This job description is a written statement of the essential characteristics of the job, with its principal accountabilities, incorporating a note of the skills, knowledge and experience required for a satisfactory level of performance. This is not intended to be a complete, detailed account of all aspects of the duties involved.

Please note: If you were to be offered this role, the BBC will conduct Employment screening checks which include Reference checks; Eligibility to work checks; and if applicable to the role, Safeguarding and Adverse media/Social media checks. Any offer made is conditional on these checks being satisfactory.

Before your start date, you may need to disclose any unspent convictions or police charges, in line with our Recruitment policy. This allows us to discuss any support you may need and assess any risks. Failure to disclose may result in the withdrawal of your offer.

Redeployment

The BBC is committed to redeploying employees seeking suitable alternative employment within the BBC and they will be given priority consideration ahead of other applicants. Priority consideration means for those employees seeking redeployment their application will be considered alongside anyone else at risk of redundancy, prior to any individuals being considered who are not at risk.

Information at a Glance

This is your BBC

At the BBC you can create and innovate in an inclusive environment while contributing to some of the world’s best loved content, and the BBC’s mission to inform, educate and entertain.

Life at BBC Studios

• A flexible 35-hour working week with 26 days annualleave (plus bank holidays) and the option to buy anextra five days.
• Defined pension (up to 10% employer contributions).
• Caring and parenting support, 24/7 remote GP access,life assurance and accident benefit.
• BBC Studios is a world leader in operating sustainably both on and off screen. Find out more about BBC Group’s science-based Net Zero targets here .
• Career development in a values-led purpose-driven culture.

Benefits may vary if you are joining on an FTC basis.

Learn more about life at the BBC and our values in our candidate pack.

Candidate pack

You belong

We have a working environment where we value and respect every individual's unique contribution, so all our employees feel that they can belong, thrive and achieve their full potential.

We want to attract the broadest range of talented people to join us. The more diverse our workforce, the better able we are to respond to and reflect our audiences in all their diversity.

We welcome applications from individuals, regardless of age, gender, ethnicity, disability, sexual orientation, gender identity, socio-economic background, religion and/or belief.

Find out more about diversity, inclusion and belonging in our strategy below.

Diversity, inclusion & belonging strategy

Disability confident

We are a disability confident employer. If you need to discuss adjustments or access requirements for the interview process, or to carry out this role, please contact us via email and we’d be happy to discuss: [e-mail]

Use of AI: Guidance for Candidates

At the BBC, we know that tools like AI can help you prepare, organise your thoughts and feel more confident when applying for a role. But what we're really interested in is you.

We want to hear about your experiences, your skills and what motivates you. The strongest applications are the ones that reflect your own thinking, achievements and perspective. So whilst you're welcome to use AI for support, we encourage you to make sure your application reflects your own voice and tells your story.

You will find more guidance about using AI in the recruitment process on our careers site below.

BBC Group and Public Services, Broadcasting House, Portland Place, London, United Kingdom, W1A 1AA. BBC Studios Distribution Limited, company no: 01420028, registered address: 1 Television Centre, 101 Wood Lane, London, United Kingdom W12 7FA.