Audience Engagement Manager

Informa PLC; Greater London; On-site; GBP 40,000 - 55,000; Full time

Job summary

A leading global events company in London is seeking an Audience Engagement Manager to build relationships with institutional investors and enhance audience engagement for various events. The ideal candidate will possess strong interpersonal skills, experience with senior executives, and the ability to thrive in a fast-paced environment. The role includes responsibilities for driving attendance, engaging across multiple product offerings, and collaborating with marketing and sales teams.

Benefits

25 days annual leave

Flexible work arrangements

Professional development opportunities

Company-funded private medical cover

Strong wellbeing support

Qualifications

• Experience with institutional investors and excellent interpersonal skills required.
• Proven ability to engage with key stakeholders and manage relationships.
• Strong organisational skills and capacity to work under pressure.

Responsibilities

• Manage relationships with institutional investors and stakeholders.
• Achieve attendance targets for events.
• Engage with non-institutional investors as needed.
• Support marketing and sales initiatives to drive audience engagement.

Skills

Excellent interpersonal skills

Organised

Good time-management skills

Ability to multi-task

Excellent writing skills

Strong research skills

Excellent team player

Experience building relationships with senior executives

Knowledge of private capital industry

Education

Degree level or equivalent professional qualification

Job description

The role of Audience Engagement Manager, SuperReturn offers an intelligent, organised individual with excellent interpersonal skills the opportunity to build the community of, and manage relationships with, key VIP groups such as institutional investors (LPs) and other key stakeholders for SuperReturn for live, on‑demand and digital events and experiences. This role involves growing audience numbers and engagement, delivering onsite and add‑on targets for VIP numbers, regular international travel and supporting any projects related to audience engagement.

Position Details

• Reporting to: Head of Audience Engagement
• Location: London
• Team Size: 9

Key Responsibilities

Physical and virtual events

• Identify and invite qualifying institutional investors to events.
• Register and record the qualified investors on Excel.
• Achieve onsite & meetings investor attendance targets (including for sponsors).
• Work with operations and delivery teams to run events, ensuring institutional investors have a good experience throughout the campaign.

Increase institutional investor engagement

• Increase institutional investor engagement with the full suite of products and formats offered by the portfolio, including emags, editorial and webinars.
• Target institutional investors that do not usually qualify for complimentary passes to events and those that do not usually attend our events at all.

Proactively bring relevant products and topics to attention

• Use a variety of channels (calls, personalised emails, face‑to‑face or virtual meetings, social media) to bring relevant products and topics to their attention.
• Aim to measurably increase their readership, viewing, and involvement across the range of products to provide maximum benefit to the investor.

Support the broader team to guest a non‑institutional investor audience

• Assist in engaging non‑institutional investors across product offerings if required.

Client relationship management

• Deepen and broaden relationships with institutional investors to identify what each investor values from us across our product offering.
• Guide institutional investors to complete profiles to understand their needs, desired contacts, and interests.
• Gather feedback on the value of our offering and how we can improve.
• Connect investors to key members of the broader team for deeper discussion.
• Ensure all year‑round interaction with key investors, extending beyond events, to build a community of engaged investors around multiple product offerings.

Sales

• Proactively identify groups of institutional investors of potential interest to sponsors across different product offerings from around the globe, and work with the sales team to monetise this.
• Support the sales team to fulfil sponsor packages across multiple products, sometimes requiring an audience that extends beyond our usual definition of institutional investors, such as GPs.

Production

• Suggest institutional investors that would be willing to speak at physical and virtual events.
• Provide input into agenda sessions based on feedback and conversations with institutional investors.
• Produce specific agenda sessions mainly for institutional investors, such as closed‑door sessions, including topic selection and inviting moderators/chairs.

Marketing

• Work with marketing to input into marketing copy across multiple channels to encourage institutional investors to interact with all our products.
• Draft persuasive marketing copy to share directly with the relevant community of institutional investors for each product or offering.

Content / Editorial

• Provide topic ideas to the editorial team based on feedback from institutional investors.
• Suggest institutional investors that would be willing to contribute to content/editorial and provide introductions.
• Proactively support the team in driving investor engagement with the content/editorial output, for example by sending it to key stakeholders, posting on social media, or highlighting agenda sessions at events.

Social media

• Build a social media presence to interact with investors regularly, e.g., by posting about the range of products offered and liking relevant posts from investors and others.
• Proactively engage with social media posts by the team to boost engagement generally.
• Use social media to identify institutional investors to approach about our range of product offerings.

Key stakeholders

• Develop and leverage relationships with key influencers, trade associations and other organisations to grow the institutional investor outreach and create preference for the SuperReturn brand, e.g., via partnerships.

Company‑wide and other initiatives

• Collaborate with digital, Streamly and other team leads to drive audience participation across different platforms as required.
• Demonstrate a commitment to improving the sustainability of the Brand.
• Support any new initiatives as requested by SuperReturn, Informa Connect and other parts of Informa.

Qualifications

• Excellent interpersonal skills and phone manner.
• Organised, good time‑management skills and ability to multi‑task.
• Ability to work under pressure and deliver to timescales.
• Excellent writing skills.
• Hardworking and diligent.
• Strong research skills.
• Excellent team player.
• Experience building relationships and working with senior executives.
• Knowledge or experience of the private capital industry is preferred.
• Degree level or equivalent professional qualification.

About SuperReturn

SuperReturn is the world's largest and most prestigious series of private equity, venture capital and private capital conferences, comprising 28 annual events. The brand has a truly global reach with more than 8,500 conference attendees from 2,000 unique organisations and 90 countries represented annually. We bring together an unrivaled mix of LPs and GPs not seen at any other event – critical for new business relationships.

Renowned for the calibre and seniority of our VIP audience and our speaker faculties, our programmes consist of in‑depth sessions borne out of months of industry research. We cover the topics that the industry wants to hear and feature the unique perspectives of the people they want to hear from.

We believe that great things happen when people connect face‑to‑face. That's why we work in‑person with each other, or with customers and partners, three days a week or more. When you're not spending time together in one of our offices or other workplaces – like at an Informa event – you get the flexibility and support to work from home or remotely. We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone.

Benefits

• Great community: a welcoming culture with in‑person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks.
• Broader impact: take up to four days per year to volunteer, with charity match funding available too.
• Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on‑demand access to thousands of courses on LinkedIn Learning. When it's time for the next step, we encourage and support internal job moves.
• Time out: 25 days annual leave, rising to 27 days after two years, plus a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year.
• A flexible range of personal benefits to choose from, plus company‑funded private medical cover.
• A ShareMatch scheme that allows you to become an Informa shareholder with free matching shares.
• Strong wellbeing support through EAP assistance, mental health first aiders, a healthy living subsidy, access to health apps and more.
• Recognition for great work, with global awards and kudos programmes.
• As an international company, the chance to collaborate with teams around the world.