Audience Development Specialists (Echo)

Reach plc; Liverpool; On-site; GBP 30,000 - 40,000; Full time

Job summary

A leading media organization in Liverpool seeks an Audience Development Specialist to enhance audience engagement and digital growth. Responsibilities include analyzing trends, guiding editors on story selection, and optimizing publishing strategies through data-driven insights. The ideal candidate will have a background in journalism or data science, combined with strong communication skills and experience with analytics tools.

Benefits

25 days holiday plus bank holidays

Bonus scheme

Healthcare cash plan

Wellbeing support

Access to discounts

Qualifications

• Proven experience in audience engagement strategies.
• Ability to communicate complex data insights.
• Up-to-date knowledge of digital publishing trends.

Responsibilities

• Analyze audience behavior and trends across platforms.
• Develop strategies for audience acquisition and engagement.
• Provide data-driven recommendations for newsroom training.

Skills

Analytical skills

Experience with Google Analytics

Understanding of SEO

Communication skills

Knowledge of social media algorithms

Education

Degree in journalism, communications or data science

Tools

Chartbeat

Job description

Additional Information

We are looking for an Audience Development Specialist to join our team at the Echo. You’ll lead newsroom training and support on audience engagement and digital growth; spot trends and emerging topics early; and advise across the newsroom on formats and channels to maximise reach.

Partnering with editorial you’ll be optimising headlines, visuals and publishing strategies through data‑driven recommendations and setting tracking and reporting on KPIs for growth and retention.

This role is home & hub linked to our Liverpool hub so you must be located in or around Liverpool.

About us

Hello we’re Reach. Every day our trusted news stories and content connect with millions of people where they live – whether that’s on their social feed or at their neighbourhood newsstand; through their local community or their take on the hot topic of the day.

We’re home to more than 120 trusted brands – from household names like the Mirror, Express, Daily Star and Daily Record to local titles like MyLondon, BelfastLive and the Manchester Evening News and brands making a splash in the US like the Irish Star.

Its our ability to understand people and the things that matter to them that makes us the UK and Ireland’s largest commercial news publisher. We reach 70% of the UK online population and speak to over 100 million social followers around the world. And we’re just getting started.

Your story with Reach

As a modern media organisation we’re much more than just news. And it takes a wide range of people and skills to serve diverse audiences, customers and communities like we do.

We know everyone has their own story to tell so we’ve built an environment where every background is respected and every day is a day to explore.

We’ll help you build a career that works with your life while giving you the space to create and grow.

What will the role involve

You will be analysing audience behaviour and trends across all content platforms and providing daily, weekly and long‑term insights that guide editors on story selection, timing and distribution.

As well as commissioning Content Insights reports and dashboards, sense‑checking visualisations and providing feedback to refine new and existing data you will also develop strategies to acquire new audiences and deepen engagement with existing ones, act as the go‑to expert translating complex central team data into clear actions and provide guidance to Audience Editors and Engagement Producers alongside the Audience Strategy & Engagement team.

Who are we looking for

You are passionate and inquisitive with proven experience in developing and implementing strategies that grow, engage and retain news/media audiences and the ability to translate complex data sets into clear actionable insights for non‑technical colleagues – you can turn numbers into stories that everyone understands!

With up‑to‑date knowledge of digital publishing trends, SEO and social media algorithms and newsletter best practices you will be able to use your key influencing and communication skills to bring people on board with new ideas and ways of working.

A good understanding of using tools such as Google Analytics and Chartbeat as well as a degree in journalism, communications or data science would be a plus.

How well look after you

We take good care of our people – and that means more than just a pay packet. Whatever your role you’ll get a range of benefits including:

• 25 days holiday (plus bank holidays) as well as an extra day after you’ve been with us for three, five and 10 years. We also have a scheme to help you buy extra holiday if you want to.
• An extra days paid leave each year to volunteer for a cause close to your community or your heart.
• Big moment day – an extra days paid leave for a moment that matters to you – like getting married, moving house or welcoming a new addition to the family (human or furry!).
• Bonus scheme – you’ll get a stake in our success and a chance to add to your annual earnings.
• Help saving for your retirement – we match your company pension contributions up to 6% and you can contribute through salary sacrifice.
• Supportive and progressive people policies – we’re proud to have a range of policies to support people in their lives in and outside work including enhanced family leave and policies to promote flexibility, inclusion and progression. We believe you shouldn’t have to wait to join us to know what to expect from us which is why we share this overview of the policies we have in place to support families and carers. If there’s something you want to understand more about just ask – it won’t make a difference to your application.
• A healthcare cash plan – giving you money back for a range of medical expenses and fast access to doctors’ appointments.
• Car lease scheme – you can buy a brand new electric or hybrid car through our leasing partner and pay for it through salary sacrifice.
• Wellbeing support – including a 24/7 assistance programme for you and your family.
• Access to lots of discounts – including 15% off with Reach’s very own online marketplace Yimbly where you can buy everything from homewares to beauty products.
• Interest‑free loans – including for season tickets and technology.

This advert will close at midnight on Friday 10th October

Reach plc believes diversity brings benefits for our customers, our business and our people. This is why we are committed to being an inclusive employer and encourage applications from all suitable applicants irrespective of background circumstances, age, disability, gender identity, ethnicity, religion or belief and sexual orientation.

Remote Work

No

Employment Type

Full‑time

Key Skills

• Abinitio
• Building Materials
• Fire And Safety Engineering
• IT Security
• Customer Development
• IT System Administration

Experience

years

Vacancy

1