Audience Data Manager

NEWS UK; City Of London; Hybrid; GBP 40,000 - 60,000; Full time

Job summary

A prominent media organization in London is seeking an Audience Data Manager to drive data initiatives and optimize CRM processes. The ideal candidate will have strong experience in audience data management, SQL proficiency, and excellent communication skills. This role will involve collaborating with various stakeholders to enhance customer engagement through data-driven strategies. The organization offers a hybrid work model and a variety of employee benefits.

Benefits

Private medical insurance

Discounted gym memberships

Generous pension scheme

25 days holiday plus bank holidays

Qualifications

• Proven experience in a product or data management role focused on audience data.
• Experience managing and using audience data for marketing purposes.
• Strong analytical skills and proficiency in SQL.

Responsibilities

• Lead on Customer Data Platform functionality and build audience segments.
• Utilise SQL to access and extract insights from databases.
• Oversee data flow for CRM and newsletter sends, ensuring data is captured correctly.
• Collaborate with stakeholders across departments to optimize data usage.
• Drive new data initiatives and seek process improvements.

Skills

Data Management Experience

Audience Data Expertise

Analytical Acumen & SQL

Technical Understanding

Communication & Influence

Problem-Solving & Innovation

Collaboration

Tools

SQL

Customer Data Platform (CDP)

Job description

Job Description

News UK Data team is at the forefront of leveraging insights to drive business success. We are a dynamic and innovative group committed to shaping the future of how we understand and connect with our audience. This role is part of our Audience & Personalisation team and will play a crucial part in delivering strategic initiatives focusing on helping brand and editorial teams craft intelligent segmentation and personalised journeys to enhance customer experience and engagement.

Your role

We are looking for a proactive and skilled Audience Data Manager to join our innovative Data team in London, UK. In this key position, you will be a guardian of our audience data, responsible for its accuracy and accessibility to drive our CRM and newsletter initiatives. This role is central to our audience segmentation and personalisation efforts, leveraging a Customer Data Platform (CDP).

As a crucial part of our team, you will not only be responsible for building on established processes but also for introducing new efficiencies and innovations. Your work will directly maximise the value of News UK's data platforms and empower our teams to make data‑driven decisions that enhance customer engagement and business growth. You will be a hands‑on contributor, a strategic thinker, and a collaborative partner to stakeholders across the organisation, helping to translate complex data into tangible business outcomes.

Day to Day you will

• CDP Expertise: Take the lead on our Customer Data Platform (CDP) functionality, focusing on building complex audience segments, managing user data, tracking usage limits, and proactively resolving any data‑related alerts or issues. This includes ensuring data hygiene and governance within the CDP.
• SQL Proficiency: Utilise your strong SQL skills to access and interrogate our databases, extracting meaningful insights and ensuring data integrity for segmentation and communications.
• CRM & Newsletter Enablement: Oversee the data flow for CRM and newsletter sends, including managing APIs and ensuring all necessary data is correctly captured across all environments and brands (e.g., internal comms, events, The Sun UK, Scottish Sun, Irish Sun, The Sun US, The Times). You will also manage sign‑up processes for all newsletters, ensuring workflows are seamless and efficient.
• Stakeholder Collaboration: Serve as a key liaison, working closely with stakeholders across editorial, marketing, and campaign teams. You will offer guidance on data permissions, customer data flow for marketing queries, and segmentation for CRM campaigns.
• Innovation & Improvement: Drive new data initiatives and actively seek opportunities to streamline processes. Champion a culture of data‑driven development and contribute to continuous improvement.
• Performance & Impact: Contribute to generating tangible value from our audience data, directly impacting time savings for brand teams and providing essential data expertise across the organisation.

What we’re looking for from you

• Data Management Experience: Proven experience in a product or data management role, ideally with a strong focus on audience data, customer‑centric solutions, and segmentation.
• Audience Data Expertise: Demonstrated experience in managing and utilising audience data for marketing and communication purposes, including familiarity with CDPs and data segmentation.
• Analytical Acumen & SQL: Strong analytical skills with the ability to derive meaningful insights from data, coupled with essential proficiency in SQL and data interrogation.
• Technical Understanding: A good understanding of data analysis, insight, and visualisation. Experience working closely with data science and machine learning teams is highly valued.
• Communication & Influence: Excellent communication, presentation, and relationship management skills. The ability to articulate complex data concepts to both technical and non‑technical stakeholders and influence decision‑making is crucial.
• Problem‑Solving & Innovation: A creative and innovative mindset, with the ability to identify and deliver solutions that meet business objectives and customer needs, even under tight timescales.
• Collaboration: A highly collaborative approach, comfortable working with diverse cross‑functional teams including platform managers, data engineers, personalisation managers, editorial teams and CRM managers.

If you think you have what it takes but don’t tick every requirement on the list, please apply. We recognise that considering someone’s potential as well as their experience is a great way to hire. We want to hear from people who have a passion to learn and develop.

News UK

• Our newsbrands include The Times, The Sunday Times, The Sun, The Sun on Sunday and The TLS.
• Our national broadcast brands include talkSPORT, Times Radio and Virgin Radio UK, and we have market‑leading local stations across Ireland.
• Our world‑famous brands provide news, analysis, opinion and entertainment to almost 40 million people each month.
• We exist to promote a fair society, freedom of speech and a little bit of fun.

At News UK, we embrace a hybrid work model, currently requiring a minimum of three days per week in the office. This approach fosters collaboration, innovation, and team spirit within our workspace. Certain roles may necessitate additional in‑office days; please discuss this with your recruiter for specific requirements.

Life at News

Driven by passion, guided by principles and acting with purpose, we represent, reflect and reach the nation, telling the stories that matter. We inform our audiences so that they can make decisions based on trusted information. We represent, reflect and reach the nation, telling the stories that matter most. To ensure these stories resonate with as broad an audience as possible, it is essential that our organisation reflects the diversity of the people we reach. Whether through age, gender, ethnicity, disability, social class or sexuality, we are committed to representing the rich variety of voices that make up our society. And we champion a culture where everyone has the opportunity to contribute and thrive as we continue to innovate and drive long‑term sustainable growth. This is done through our Diversity Strategy.

At News UK, we take pride in our exceptional employee‑led networks that bring together individuals with shared interests and create a vibrant sense of community. We believe our networks play a vital role in fostering a collaborative and supportive work culture at News UK. Groups that we support include the African & Caribbean Network, Parents and Carers, LGBTQ+ group News Is Out, and the Apprentice Society.

Benefits

• Private medical insurance including coverage for pre‑existing conditions
• Discounted gym memberships, free ClassPass at Home, weekly in‑person/virtual exercise classes
• Bikes for Work and Electric Car scheme
• Up to 60% discount on Harper Collins books
• Maternity leave up to 18 weeks full basic salary & paternity leave up to 2 weeks
• Access to exclusive events and competitions with exciting brands such as talkSPORT, Virgin Radio UK & The Times. Weekly virtual panel chats with top journalists and celebrities
• Access to wellbeing benefits such as EAP, physio/massage and counselling
• A generous pension scheme with employer contributions of up to 5%
• Wide range of training available, plus full LinkedIn Learning access
• 25 days holiday, plus bank holidays and up to 4 volunteering days per year

We want to ensure that everyone has the opportunity to perform to their best when applying for a role. If you would like to receive any information in a different way or for us to do anything differently to support you to apply for any of our roles please contact us on [e-mail].