Audience Analyst

NEWS UK; Greater London; Hybrid; GBP 38,000 - 60,000; Full time

Benefits offered by this job

Private medical insurance including a-

Discounted gym memberships

Bike for Work scheme

Up to 60% HarperCollins discount

Generous pension scheme

Job summary

News UK’s Audience team is seeking an Audience Analyst to join our fast-paced newsroom in London. You’ll extract insight from data, build reports, and present findings to editors and journalists, helping grow audience and inform editorial strategy.

We operate a hybrid model, requiring at least three days in the office. The role combines daily data work with longer-term analysis and data storytelling across multiple platforms.

Qualifications

• Experience with web analytics and reporting tools.
• Proficient in Looker Studio and data visualization.
• Strong Excel and SQL skills with large datasets.
• Ability to translate insights for non-technical stakeholders.

Responsibilities

• Work with large and complex datasets across multiple platforms and metrics to build reports and support Editorial intelligence
• Optimize and improve existing Editorial reporting and analytics data pipelines
• Investigate and identify patterns within complex, unstructured data, and communicate insights to non-technical stakeholders
• Collaborate with data engineering teams to raise technical issues and new feature requests and drive them through to resolution
• Monitor and analyse our Editorial performance on a daily, weekly and monthly basis
• Provide insight and make recommendations to our newsroom in order to grow our audience
• Provide detailed longer-term analysis and insight for the Audience department and Editorial teams to help build both our editorial strategy and our technical roadmap
• Proactively analyse our traffic and engagement, and make data-led recommendations through data storytelling
• Work in The Sun’s Audience department, but also with News UK’s central analytics team
• Decide what tools we should use to maximise our understanding of our traffic and engagement

Skills

Web analytics

Looker Studio

Excel (Advanced)

SQL (Intermediate)

Data storytelling

Communication skills

Tools

Omni

Google BigQuery

Job description

Job Description

The Sun is the biggest newsbrand in the UK, across print and digital. The Sun’s multi-award-winning Audience department sits at the heart of our newsroom, with our talented journalists publishing the best coverage of news, sport, TV and showbiz, lifestyle and family value. The team is constantly evolving, growing new audiences, and building engagement and loyalty with our readers and viewers.

Your role:

We’re looking for an Audience Analyst to work in our fast-paced newsroom and provide support to the Audience department, journalists and editors - from day to day performance updates to longer term analysis. You’ll need to be able to extract insight from data using various analytics tools and present it in a clear way for stakeholders. The role is based at News UK’s London headquarters. We will expect you to work from the office at least three days a week.

Day to day you will:

• Work with large and complex datasets across multiple platforms and metrics to build reports and support Editorial intelligence
• Optimise and improve existing Editorial reporting and analytics data pipelines.
• Investigate and identify patterns within complex, unstructured data, and communicate insights to non-technical stakeholders.
• Collaborate with data engineering teams to raise technical issues and new feature requests and drive them through to resolution.
• Monitor and analyse our Editorial performance on a daily, weekly and monthly basis
• Provide insight and make recommendations to our newsroom in order to grow our audience
• Provide detailed longer-term analysis and insight for the Audience department and Editorial teams to help build both our editorial strategy and our technical roadmap
• Proactively analyse our traffic and engagement, and make data-led recommendations through data storytelling
• Work in The Sun’s Audience department, but also with News UK’s central analytics team
• Decide what tools we should use to maximise our understanding of our traffic and engagement

What we are looking for from you:

• Experience with web and platform analytics tools
• Experience building reports in Google Looker Studio and other data visualisation tools such as Omni
• Advanced Excel and intermediate SQL (Google BigQuery a plus) skills and experience working with large data sets
• Ability to work in a fast-paced news environment while also running longer-term projects
• A confident understanding of the role of analytics within the media sector
• Strong communication and presentation skills, both written and oral, with the ability to translate data effectively for those who are not familiar with it
• Confidence in delivering and presenting actionable insights and analysis to stakeholders
• A logical approach and problem-solving skills, with the ability to draw meaningful conclusions from disparate and incomplete sources
• Ability to understand complex business questions and frame the right analytical questions

News UK is one of the leading media businesses in the UK and Ireland. Our newsbrands include The Times, The Sunday Times, The Sun, The Sun on Sunday and The TLS. Our national broadcast brands include talkSPORT, Times Radio and Virgin Radio UK, and we have market-leading local stations across Ireland. Our world-famous brands provide news, analysis, opinion and entertainment to almost 40 million people each month. Spanning print and pixel, audio and video, events and experiences, our multi-format brands are home to a plurality of opinion, representing the diverse communities we serve. Driven by passion, guided by principles and acting with purpose, we exist to promote a fair society, freedom of speech and a little bit of fun. Rethinking continually the business of storytelling, we represent, reflect and reach the nation, telling the stories that matter.

At News UK, we embrace a hybrid work model, currently requiring a minimum of three days per week in the office. This approach fosters collaboration, innovation, and team spirit within our workspace. Certain roles may necessitate additional in‑office days; please discuss this with your recruiter for specific requirements.

Life at News

Driven by passion, guided by principles and acting with purpose. We represent, reflect and reach the nation, telling the stories that matter. We inform our audiences so that they can make decisions based on trusted information.

We represent, reflect and reach the nation, telling the stories that matter most. To ensure these stories resonate with as broad an audience as possible, it is essential that our organisation reflects the diversity of the people we reach. Whether through age, gender, ethnicity, disability, social class or sexuality, we are committed to representing the rich variety of voices that make up our society. And we champion a culture where everyone has the opportunity to contribute and thrive as we continue to innovate and drive long term sustainable growth. This is done through our Diversity Strategy.

At News UK, we take pride in our exceptional employee-led networks that bring together individuals with shared interests and create a vibrant sense of community. We believe our networks play a vital role in fostering a collaborative and supportive work culture at News UK. Groups that we support include the African & Caribbean Network, Parents and Carers, and LGBTQ+ group News Is Out, and the Apprentice Society.

Benefits

Some of our benefits include:

• Private medical insurance including coverage for pre-existing conditions
• Discounted gym memberships, free ClassPass at Home, weekly in person/ virtual exercise classes
• ‘Bikes for Work’ and ‘Electric Car’ scheme
• Up to 60% discount on Harper Collins books
• Maternity leave up to 18 weeks full basic salary & paternity leave up to 2 weeks
• Access to exclusive events and competitions with exciting brands such as talkSPORT, Virgin Radio UK & The Times. Weekly virtual panel chats with top journalists and celebrities
• Access to wellbeing benefits such as EAP, physio/massage and counselling
• A generous pension scheme with employer contributions of up to 5%
• Wide range of training available, plus full LinkedIn Learning access
• 30 days holiday plus bank holidays, as well as an extra anniversary day off
• Up to 3 paid volunteering days per year to support causes you care about

We are committed to providing an inclusive recruitment process. If you require reasonable adjustments due to a disability or health condition at any stage of your application or interview, please let us know. You can contact us at [email protected] to discuss how we can support you to perform at your best.