Associate, Paid Social, Global Client Solutions

wppmedia; Greater London; Hybrid; GBP 25,000 - 35,000; Full time

Benefits offered by this job

Hybrid work model

Competitive benefits package

Job summary

WPP Media is looking for an Associate, Paid Social to support a growing Paid Social specialist team. You will assist in engaging clients, managing campaigns, and implementing the strategic vision with the Account Director and Manager.

The role involves working with offshore teams and delivering multi-channel campaign activity. Ideal candidates have digital marketing or paid social experience, strong attention to detail, and proficiency in Excel and PowerPoint.

Qualifications

• Experience in digital marketing or paid social (agency or in-house preferred but not required).
• Basic knowledge of key platforms (Meta, TikTok, Snap, etc.).
• Strong attention to detail and accuracy.
• Proficiency in Excel and PowerPoint.
• Strong organisational and time management skills.
• Analytical mindset with willingness to learn.
• Strong communication skills for internal collaboration.

Responsibilities

• Support the setup and ongoing management of paid social campaigns across key platforms.
• Assist with audience setup, creative trafficking, and campaign structuring.
• Execute campaign updates including bid changes, budget adjustments, and targeting refinements.
• Monitor campaign delivery and pacing, flagging issues to the Account Manager.
• Support ongoing optimisation initiatives.
• Conduct QA checks across campaign builds and live activity.

Skills

Paid Social

Campaign management

Audience targeting

Data & reporting

Excel

PowerPoint

Communication

Tools

Meta

TikTok

Snap

Job description

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by ourpioneeringagentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com

3259 - Associate, Paid Social, Global Client Solutions

Role Summary and Impact

The role exists to support a growing Paid Social specialist team where we are looking for an experiencedPaid Social Account Executive who will play an instrumental role in further developing our offering by supporting the ongoing client engagement, managing key campaign activity for the client and support the Account Director and Manager to implement the strategic vision of the account and team.

The candidate will report to the Paid Social Account Director though will work consistently with the Account Manager. Working within the Paid Social team, they will be integral to achieving client goals, and the development and optimisation of Paid Social activity as part of integrated multi-channel campaigns.

Key Responsibilities:

Campaign Management & Execution

• Support the setup and ongoing management of paid social campaigns across key platforms
• Implement campaign builds based on briefs provided by the Account Manager
• Assist with audience setup, creative trafficking, and campaign structuring
• Execute campaign updates including bid changes, budget adjustments, and targeting refinements
• Monitor campaign delivery and pacing, flagging issues to the Account Manager
• Support ongoing optimisation initiatives

Quality Assurance & Best Practice

• Conduct detailed QA checks across campaign builds and live activity
• Ensure accuracy and adherence to naming conventions, structures, and best practices
• Maintain a high level of attention to detail across all tasks
• Support maintenance of process documentation and checklists

Data & Reporting & Insights

• Support the creation of performance reports
• Populate reporting templates with accurate data and metrics
• Assist in drafting initial commentary and identifying trends
• Escalate anomalies, risks, or opportunities to the Account Manager

Team & Stakeholder Collaboration

• Work closely with the Account Manager to deliver campaigns and reporting
• Communicate task progress and updates clearly
• Support collaboration with wider offshore teams where needed
• Assist in preparation of materials for wider team projects and presentations

Operational Excellence

• Deliver all assigned tasks accurately and on timeFollow defined workflows, templates, and processes
• Support budget tracking and admin processes where required
• Contribute to identifying efficiency improvements

Learning and Development

• Build expertise across paid social platforms and features
• Participate in training and certification programmes (e.g., Meta Blueprint)
• Develop skills in campaign management, optimisation, and analytics

Skills and Experience

• Experience in digital marketing or paid social (agency or in-house preferred but not required)
• Basic knowledge of key platforms (Meta, TikTok, Snap, etc.)
• Strong attention to detail and accuracy
• Proficiency in Excel and PowerPoint
• Strong organisational and time management skills
• Analytical mindset with willingness to learn
• Strong communication skills for internal collaboration

Desirable Criteria

• Language skills
• Other channels such as Social Media

Life at WPP Media & Benefits

Our passion for shaping the next era of media is powered by our commitment toBe Extraordinary, investing in our employees to inspire transformational creativity. We alsoLead Optimistically,firmly believingin andChampioning Growth and Developmentfor every individual. This commitment allows WPP Media employees toleveragethe extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at thecutting edgeof marketing and advertising.

WeCreate an Open environmentbuilt on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office eventsshowcasingteam wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens whenwe'retogether, fostering creativity, collaboration, and connection in this open and supportive environment.That'swhywe’veadopted a hybrid approach, with teams in the office around four days a week. If yourequireaccommodations or flexibility, please discuss this with the hiring team during the interview process. Please note that while our philosophy is the same across WPP, benefits may vary by office/country.

Please note this is a UK based role and requires individuals to have the right to work in this location

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While we appreciate all applications received, only those candidates selected for an interview will be contacted.

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