Associate Marketing Director

Novo Nordisk A / S; England; On-site; GBP 70,000 - 90,000; Full time

Job summary

An international healthcare company is seeking an Associate Marketing Director in England to lead tactical marketing plans and drive demand for obesity solutions. The successful candidate will have extensive consumer marketing experience, preferably in B2B2C environments, and demonstrate strong leadership skills. This position offers a unique opportunity to shape health narratives and connect with patients through innovative marketing initiatives.

Qualifications

• Proven track record in e-commerce, online campaigns, and consumer activation.
• Experience leading teams and managing large budgets.
• Ability to create compelling marketing materials and content.

Responsibilities

• Lead and execute tactical marketing plans in a growing market.
• Drive high-impact consumer-focused marketing initiatives.
• Manage and inspire a talented team of senior marketeers.

Skills

Consumer marketing experience

Digital marketing expertise

Strategic leadership

Team management

E-commerce savvy

Education

Degree in Life Sciences, Business, or Marketing

Job description

We are currently recruiting for an Associate Marketing Director, Obesity —a unique opportunity to shape and influence national health narratives and bring innovation to life in a dynamic and growing therapy area. If you’re a visionary marketer with a passion for patient engagement, digital innovation, and strategic leadership, we want to hear from you!

Your new role

As Associate Marketing Director, you will lead a high performing senior team, shaping and executing tactical marketing plans, helping consumers make informed choices about weight loss and treatment in a rapidly growing market. You’ll lead brand positioning and drive demand through integrated B2B strategies that elevate awareness and engagement.

Furthermore, you will :

• Drive high-impact, consumer-focused marketing initiatives, including large-scale campaigns, podcasts, and high-end projects that set new industry benchmarks.
• Spearhead the promotion and strategic positioning of products, ensuring wide-scale awareness, clinical credibility, and consumer trust in weight loss solutions.
• Create materials and content that connects with customers, including digital content that educates and supports patient seeking weight loss and treatment options.
• Work closely with the Commercial Director to align marketing strategies with sales objectives, helping shape commercial terms, drive new launches, with the aim of making Novo Nordisk the partner of choice in the market.
• Manage, coach and inspire a talented team of senior marketeers who know the brand and the business, fostering innovation, collaboration, and high performance.
• Develop and nurture strong partnerships with key e-health providers working with them and supporting their efforts to inform their customers.

Your new department

The role is based in the UK affiliate, within the Private Obesity Business Unit. Our team is dedicated to improving the lives of patients by driving innovation and growth in the eCommerce landscape. The UK affiliate is a fast-paced and dynamic environment where collaboration and strategic thinking are key to success.

Your skills and qualifications

To be successful in the role, you will need to :

• Have a degree in Life Sciences, Business, or Marketing (or equivalent).
• Have consumer marketing experience, ideally from FMCG, retail, or digital consumer brands and understand what makes consumers tick in a B2B2C environment.
• Be e-Commerce savvy and have a bias for digital, with a proven track record in e-commerce, online campaigns, and consumer activation.
• Be a strategic Leader, having led teams, managed big budgets, and delivered high-profile projects that drive business growth and brand awareness.
• Understand how to create compelling marketing materials and content, from podcasts to influencer campaigns, that resonates with diverse audiences.
• Be commercially astute: You’re comfortable with commercial terms, new launches, and supporting strategic business objectives.
• Experience in pharma and ABPI certification is desirable, as is signatory experience.