Associate Manager, Marketing - poppi UK

PepsiCo Deutschland GmbH; Reading; On-site; GBP 45,000 - 65,000; Full time

Job summary

A leading food and beverage company is seeking an Associate Manager of Marketing for the UK market to lead the launch and scale of poppi. The role involves executing marketing strategies, managing a high-performing team, and driving brand growth through integrated campaigns. Candidates should have at least 4 years of experience in CPG and a degree in marketing or business administration. This position requires flexibility and strong leadership skills.

Qualifications

• Minimum of 4 years of experience in consumer packaged goods (CPG).
• Experience in managing influencer, social media, and events.
• Ability to adapt to new technologies quickly.

Responsibilities

• Lead the UK Marketing AOP with poppi HQ and PepsiCo.
• Build and execute marketing plans to meet growth targets.
• Establish competitive landscape knowledge to iterate marketing strategy.

Skills

Team leadership

Marketing strategy

Data analysis

Social media management

Content creation

Flexibility

Education

Bachelor’s degree in Business Administration, Marketing, or related field

Tools

Microsoft Office

G Suite

Zoom

Job description

Overview

PepsiCo is one of the world's leading food and beverage companies, with over $90 billion in Net Revenue and a global portfolio of diverse and beloved brands. We have a complementary food and beverage portfolio that includes 20+ brands that each generated more than $1 billion in annual retail sales. PepsiCo's products are sold in more than 200 countries and territories around the world.

PepsiCo's strength is its people. We are over 250,000 game changers, mountain movers, and history makers, scattered around the world, and are united by a shared set of values and goals. We believe that acting ethically and responsibly is not only the right thing to do but also the right thing to do for our business. At PepsiCo, we aim to win sustainably in the marketplace and accelerate our top-line growth, while keeping our commitment to do good for the planet and our communities. We call this Winning with Purpose. For more information on PepsiCo and the opportunities it holds, visit www.pepsico.com.

We are poppi

We are so much more than a soda brand. We’re a passionate group dedicated to shaking up the soda scene for good - putting the fun back into functional with our delicious, better-for-you soda line.

Responsibilities

The Associate Manager of Marketing – UK presents the exciting opportunity to launch and scale poppi in the UK. This role is responsible to maintain the poppi DNA – leveraging a best-in-class global playbook, adapting marketing for local relevance and ensuring integrity across the globe. You will partner closely with poppi HQ on integrated 360 marketing campaigns, innovation, social media, influencers & events, retail programs, college activations, media and brand partnerships. Additionally, you will partner and inspire a team of high performing internal PepsiCo members and external agency partners. Success will be measured by the ability to grow brand awareness, scale trial and deepen community engagement to hit poppi UK’s key performance targets.

You will be tasked to:

• Lead the UK Marketing AOP in partnership with poppi HQ and PepsiCo – build and execute yearly marketing plans to hit business growth targets
• Build the innovation roadmap and manage the product portfolio for the UK
• Inspire and motivate a high-performing team of internal PepsiCo members and external agency partners
• Drive strategy, budget and execution of 360 marketing initiatives, ensuring brand governance across all consumer touchpoints including web, paid media, product, packaging, retail, events, etc.
• Move at the speed of culture – inspire best-in-class content, creator and community-building strategies
• Establish a deep knowledge and understanding of competitive landscape, customer segments and UK marketplace to iterate strategy for maximal results
• Procure and analyze consumer and innovations insights to translate them into meaningful action
• Work cross-functionally between various teams, drive projects forward, and effectively allocate resources
• Lead brand health reporting – track, analyze, and report the effectiveness of marketing initiatives, translate findings into actionable strategies and recommendations for improvement.

Qualifications

• Bachelor’s degree in Business Administration, Marketing, or related field preferred; equivalent experience accepted.
• Minimum of 4 years of experience, ideally in CPG
• Experience at a social, digital and creative-first brand. At least (4) years experience managing influencer, social media and/or events.
• Technology proficient with the Microsoft Office suite, G Suite, and Zoom. Capable of quickly and on your own to learn and adapt to new technologies.
• Ability to accommodate a flexible schedule, occasionally working evenings and weekends for special assignments.
• Ability to earn the company and teammates' trust through maintaining confidentiality, particularly when handling sensitive information/situations and executing duties/responsibilities consistently.
• A self-starter who is hands-on and efficient – has a boot-strapped mindset and can get things done with a lean but mighty team.
• Focused on driving business results, especially within an entrepreneurial and fast-paced environment.
• Always acting with integrity through a “what’s right and best” mindset.
• Great attention to detail, focused on doing it right vs. getting it done.
• Excel at collaborating and can work independently or as part of a team with individuals and groups of every background.
• Your results-driven mindset enables you to interpret complex data and develop and communicate value-add solutions.
• Best in class leadership, in being a mentor or coach for others. Guide them through always being better and not settling and being radically focused on key areas.
• Comfortable speaking in front of large groups in person or virtually. Ability to create and facilitate training.
• Passionate, collaborative, and energetic leader with a growth mindset.