Associate Director - Qualitative Insights

Material; Greater London; On-site; GBP 60,000 - 80,000; Full time

Job summary

A leading insights-driven company is looking for an Associate Director, Insights – Qualitative to manage client engagements, oversee qualitative research, and translate insights into actionable strategies. The ideal candidate should have a strong background in market research with at least 4 years of experience, excellent communication skills, and proficiency in relevant software tools. This role also involves mentoring junior staff and collaborating with cross-functional teams, ensuring high-quality deliverables. Competitive compensation and mentoring opportunities are provided.

Qualifications

• Minimum of 4 years of experience in market research, with at least 2 years in community experience.
• Strong understanding of qualitative methodologies and experience with face-to-face moderation is a plus.
• Proven ability to manage multiple end-to-end research projects.

Responsibilities

• Manage Qualitative Insights engagements with clients across industries.
• Translate data into learnings and develop actionable recommendations.
• Collaborate with internal cross-functional teams to deliver high-quality work.

Skills

Critical thinking

Strategic thinking

Project management

Problem identification

Excellent communication

Education

Bachelor's degree in social science, communications, or business

Master's degree

Tools

Market research software

Microsoft Suite

Google Suites

icanmakeitbetter (ICMIB)

Recollective

Job description

Associate Director, Insights – Qualitative

About Us

We drive intelligent growth for ambitious businesses and leading brands.

Customer understanding is more potent and drives greater value when insights go to work directly within marketing and experience priorities. To give our clients that advantage, we put an insights-driven operating system at the core of our design, go-to-market and digital experience solutions.

Material clients make smarter growth choices because they can see clearly how and when to take the shots that count. Together, we connect consumer intelligence with customer demand generation to build lasting, profitable relationships.

About the AD, Qualitative Insights

As an Associate Director, you will be responsible for managing Qualitative Insights engagements with clients across industries. You will act as a thought partner to clients, educating them about every step of the process, framing insights for actionable recommendations, while developing trust and building lasting relationships.

Specific delivery-oriented responsibilities include, but are not limited to, managing research end-to-end, costing projects, online and face to face moderation, managing internal project members, notetaking, developing nearly client ready reports / deliverables and overall account management (e.g., being a thought partner to clients, connecting dots, pushing thinking, scoping). This also includes working with and collaborating with internal cross-functional teams (e.g., Qualitative Operations, India Cohort) in support of executing the highest quality work.

Insights reporting responsibilities include translating data into learnings, telling visual stories through data and comprehensive narratives that frame impactful and strategic recommendations. This process to be overseen in partnership with a Senior Project Lead / Senior Team member.

You will be responsible for establishing, supporting, and building thriving relationships with junior to mid-level Insights and Marketing client Stakeholders.

Skills required for success include critical thinking, strategic thinking, project management and problem identification oriented around solutions and POV.

Ability to learn and adapt to cutting edge technologies to drive efficiency. And, leading through practice of skills established in the Associate / Sr. Associate role (or other relevant career experience).

You will be mentored by senior leadership and receive on-the-job formal training through Material.

Mentoring, coaching, and delegating appropriate work to Associates and Sr. Associates (US and India), sharing responsibility for their growth and development.

Qualifications

We are open to alternative modes of education and experience that qualify candidates for the role. Many successful candidates have Bachelors degrees and / or studies in a social science, communications, or business related field and we welcome different backgrounds of study. Masters degrees are a plus.

Minimum of 4 years of experience in market research, preferably with 2+ years of community experience, with a proven track record of managing multiple end-to-end research projects.

Strong understanding of qualitative methodologies, with a focus on communities. Understanding of quantitative research and experience with face to face moderation is a plus.

Excellent communication and presentation skills, with the ability to convey complex insights to diverse audiences.

Proven ability to work collaboratively in cross-functional teams and manage relationships with external vendors.

Proficiency in market research software and tools and Microsoft / Google Suites. Experience with the platforms icanmakeitbetter (ICMIB) and Recollective is a plus.

Demonstrated curiosity, willingness to learn (learning mindset), openness to sharing, receiving, asking for, and applying feedback.

Adaptability to new methodologies and technologies in the market

Why work for Material?

Material is a global company and we work with best-of-class brands worldwide. We also create and launch new brands and products, putting innovation and value creation at the center of our practice. Our clients are in the top of their class, across industry sectors from technology to retail, transportation, finance and healthcare.

Material employees join a peer group of exceptionally talented colleagues across the company, the country, and even the world. We develop capabilities, craft and leading-edge market offerings across seven global practices including strategy and insights, design, data & analytics, technology and tracking. Our engagement management team makes it all hum for clients.

A community focused on learning and making an impact. Material is an outcomes focused company. We create experiences that matter, create new value and make a difference in our clients’ lives and their customers’ lives.

Equal Employment Opportunity

All qualified applicants will receive consideration for employment without discrimination on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or any other factors prohibited by law.