Associate Director, Paid Social

wppmedia; Greater London; Hybrid; GBP 90,000 - 130,000; Full time

Benefits offered by this job

Medical insurance

Group retirement plans

Vision and dental insurance

Paid time off and mental health days

Job summary

WPP Media, an AI-driven media operating unit, seeks an Associate Director of Paid Social in the UK. You will lead paid social strategy across platforms, oversee a team, and cultivate strong client relationships to drive transformative campaigns.

You will work with Openmind and other WPP entities to deliver integrated media solutions, reporting results and optimizing performance through insightful analysis.

Qualifications

• Extensive paid social campaign management across key platforms.
• Strong client-facing and presentation skills.
• Proven ability to lead a small team of planners/executives.
• Strategic planning across DR and Brand objectives.

Responsibilities

• Lead day-to-day paid social output for client accounts.
• Oversee a team of planners and juniors.
• Develop strong relationships with clients and external stakeholders.
• Present regularly to clients and lead QBRs/annual reviews.

Skills

Paid social leadership

Team leadership

Client presentations

Cross-channel planning

Data analysis

Stakeholder management

Tools

Facebook Ads Manager

Instagram Ads

TikTok Ads

Snap Ads

Job description

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by ourpioneeringagentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

3 074 - Associate Director, Paid Social - UK

Role Summary and Impact

Openmind:

Openmind, part of WPP, is an integrated agency model drawing on talent from across WPP. It has been created to accelerate the European transformation for Nestlé’s media function. Core to the solution is the advanced best data and technology capabilities, fuelled by WPP’s investment in AI, to maximise the impact of Nestlé media investment.

We are looking for a paid social specialist to continue their career asAccountDirector.This personwillassumeday-to-dayresponsibilityfor the paid social output of abusy client account (or accounts)and willalsohelpoversee a team of more junior staff responsible for theeverydayrunning of the account.Experiencemanagingateam of social specialists, preferably in an agency environment,would be of benefit.This person will also be required to develop strong relationships with clients, suppliers,and other stakeholdersbecoming atrustedvoice for all things paid social.As such the ideal candidate is someone withextensive knowledge of paid advertising acrossallofthe key social channels(Facebook, Instagram, Twitter, Snap, TikTok etc).

You hold excellent knowledge of the UKSocial medialandscape and are well-versed inplanning and activating acrossdigital media, both DR and Brand.You have strong communication and project management skills and can engage with stakeholders effectively. You will also work closely with other media specialists tooversee delivery ofan integrated plan, often taking the lead in using digital/socialto link other media channels and understanding how other media plans fit in the system.

You will be responsible for delivering exceptional and exciting social work as well as the output of a manager and a team of planners and execs.

Skills and Experience

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

• Be ExtraordinarybyLeading CollectivelytoInspire transformational Creativity.
• Create an Openenvironment byBalancing People and Client ExperiencesbyCultivating Trust.
• Lead OptimisticallybyChampioning Growthand DevelopmenttoMobilize the Enterprise.
• Extensive experience setting up and optimising paid social campaigns across a number of the key social platforms (Facebook, Instagram, Twitter, Snap, TikTok etc). Training certifications in any of the key platforms would be a plus(e.g. Meta Blueprint).
• Experience planning large-scale paid social campaigns, preferably across a mix of brand and direct-response objectives.
• Experience compiling detailed and insightful end of campaign reports & presentations. Experience managing a team to jointly compile regular client presentations (QBRs, annual reviews etc).
• A cleara track record of working with clientsandexternal stakeholders.Forming strong relationships is key to the role, the ideal candidate should feel comfortable presenting to clients and leading calls as required.
• Experience line managing others,helping ensure day-to-day workloads are effectivelymanaged. The ideal candidate should also have experience training and mentoring those more junior across all things paid socialandshould be able to communicate effectively with people from all diverse backgrounds, cultures, countries.
• Teamwork is key to this role and we are looking for someone who is collaborative, friendly, and with a can-do attitude.

Life at WPP Media & Benefits

Our passion for shaping the next era of media is powered by our commitment toBe Extraordinary, investing in our employees to inspire transformational creativity. We alsoLead Optimistically,firmly believingin andChampioning Growth and Developmentfor every individual. This commitment allows WPP Media employees toleveragethe extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at thecutting edgeof marketing and advertising.

WeCreate an Open environmentbuilt on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office eventsshowcasingteam wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens whenwe'retogether, fostering creativity, collaboration, and connection in this open and supportive environment.That'swhywe’veadopted a hybrid approach, with teams in the office around four days a week. If yourequireaccommodations or flexibility, please discuss this with the hiring team during the interview process.

Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide.

Please read our Privacy Notice for more information on how we process the information you provide.

While we appreciate all applications received, only those candidates selected for an interview will be contacted.