Associate Director - Mobility & Transport

Hill+Knowlton Strategies; Greater London; On-site; GBP 60,000 - 80,000; Full time

Job summary

A leading global communications firm is seeking a Head of Content & Publishing to manage content strategies for the Mobility & Transport sector. This role involves overseeing digital initiatives, fostering client relationships, and leading a talented team. Candidates should possess strong editorial skills and the ability to drive innovative content solutions that enhance client engagement. A background in social media and client management is essential, along with the desire to mentor junior team members.

Benefits

Access to a roof terrace with views across London

Bar/restaurant area for client meetings and socialising

Qualifications

• Proven editorial skills and storytelling abilities.
• Ability to lead and inspire teams.
• Strong technical knowledge of social media tools.

Responsibilities

• Oversee content strategies for clients in the Mobility & Transport sector.
• Develop social and digital initiatives to drive business.
• Build strong relationships with clients and stakeholders.

Skills

Client management

Content strategy

Social media proficiency

Creative writing

Analytical skills

Tools

Web analytics tools

Social media marketing applications

Social media monitoring platforms

Job description

Overview

Hill & Knowlton is a strategic and creative partner to drive breakthrough opportunities for growth and value creation, advance corporate strategy, and build reputation capital and resiliency. We’re a full‑service global firm providing strategic communication, marketing and corporate affairs solutions distinguished by intelligence and creativity. Hill & Knowlton is part of the Burson Group and WPP (NYSE: WPP), the creative transformation company.

About Burson

Burson is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry‑leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. Burson operates under WPP (NYSE: WPP), the creative transformation company. Learn more at www.bursonglobal.com.

OUR TEAM

We are seeking to recruit an exceptional Head of Content & Publishing (Associate Director level) to join our team, supporting the Mobility & Transport practice.

The Mobility & Transport sector helps globally recognised brands such as Ford, IAG and ANA as well as start-ups in the mobility revolution. Our expertise spans automotive and transport to technology and logistics. With an increasing consumer and business demand for better access to cleaner and more flexible ways for people, goods and services to move around, the Mobility & Transport team creates compelling communications programmes that change behaviours, drive demand and shape reputation.

The Ford team has been recognised for excellence in communications at multiple awards, including winning a prestigious Cannes Lions in 2022.

The Role & Responsibilities

• You will oversee and lead best‑in‑class content strategies and programmes for new and existing clients within the Mobility & Transport sector.
• You will take responsibility for the development of social and digital initiatives of all forms to drive new and current business.
• You will have a proven history and an ability to deliver and win new business pitches and projects, and demonstrable experience in driving new revenue for the agency by spotting new opportunities and initiatives and developing proactively with the senior Mobility & Transport team.

Client (Responsibilities)

• You will need exceptional client and team management skills growing brilliant relationships with internal stakeholders and external cross‑agency groups.
• You will act as lead client contact during content strategy and development phases of campaigns and develop comprehensive social media strategies that incorporate industry best practices and are integrated and aligned with existing plans, influencer programmes, media relations campaigns etc.
• Provide strategic, audience‑centric social media analysis and counsel for senior clients.
• Develop standards, systems and best practices for content creation, distribution, and maintenance including real time implementation of content strategies.
• Define clear and intelligent ways to help measure the ROI of programmes, define KPI’s and implement measurement and reporting methods to gauge success for client campaigns.
• Champion the importance of client satisfaction and service within the team, leading by example and encouraging positive client relationship building behaviour and champion standout work.
• Work well within collaborative, integrated teams, displaying a proven ability in running a team, controlling timelines and budgets, anticipating issues and working towards solutions of complex problems.
• Have exceptional creative and proposal writing skills.
• Display strong technical proficiency in social media platforms and inherent curiosity about merging platforms.

Commercial

• Proven and successful experience in leading and providing recommendations and insight to growth strategies for clients, identifying new opportunities and playing a proactive role in terms of proposal development, pitching and conversion.
• Attend new business pitches and make active contributions.
• Demonstrate excellent negotiation skills, contribute to fee recommendations, budget monitoring, job bags, revenue forecasting, fee negotiation, etc.
• Contribute to staff planning across your accounts and matching team hours to client revenues to reduce over‑servicing and increase team profitability.
• Experience and ability to accurately cost social and content projects and effectively manage resources.

People & Culture

• To build, develop and lead high‑performing individuals, including content strategists, content creators, data scientists, community managers, influencer managers, etc. – with the right mix of competencies and capabilities to meet the changing client agenda.
• Drive escalation of knowledge within the agency, continuously focus efforts on developing and enhancing the skills and capabilities of the UK business, as well as working with other content and publishing leads across the agency globally to share key learnings and develop expertise for the agency.
• Play a central role in recruiting new talent to the team / agency and retention of existing talent.
• Goal setting and performance management: act as an efficient and dedicated line manager; develop career plans for people you line manage; and mentor team members to develop their potential.
• Responsible for inspiring and mentoring junior team members and helping develop greater expertise within the team.
• Actively encourage and support your direct reports in attending training arranged by the Hub.
• Act as a H&K ambassador internally and externally.

Desired Attributes

• You will have proven editorial skills, be a great storyteller with an understanding of how to create content that draws an audience.
• You will also have the ability to lead and inspire teams to achieve standout work.
• You will have strong technical knowledge of web analytics tools, social media marketing applications and leading social media monitoring platforms.
• Demonstrate a clear ability to lead teams to successful growth.
• Experience working within a large integrated agency model and experience with global clients is a benefit.

Our London Office

Burson employs over 300 people in the UK. Our Southwark offices run over two floors as part of the larger WPP Campus, Rose Court. We have access to a roof terrace with panoramic views across London and a bar/restaurant area for client meetings and socialising.

DE&I

At Burson, diversity, equity and inclusion are strategic imperatives that fuel our future. A diverse workforce is essential for inspiring bold ideas and cultivating meaningful experiences that drive innovation and creativity. For more information, visit www.bursonglobal.com.

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