Associate Director, Implementational Planning, UK

WPP Media Limited; Greater London; Hybrid; GBP 90,000 - 120,000; Full time

Benefits offered by this job

Hybrid work model

Medical Insurance

Retirement Plans

Paid Time Off

Job summary

WPP Media Limited in London, United Kingdom, seeks an Associate Director, Implementational Planning, UK. You will audit client digital maturity, guide digital channel investment, and collaborate with product owners and data partners to advance digital marketing across accounts.

The role requires deep digital or performance marketing expertise, collaboration across teams, and the ability to turn Provocative Planning outputs into action. Hybrid working arrangements apply.

Qualifications

• Experience in digital/ performance marketing
• Strong collaboration and stakeholder management
• Understanding of digital channels and tools
• Ability to translate strategic concepts into actionable plans

Responsibilities

• Support the Digital Planning Lead to audit client digital maturity using the WM-Operating System and Digital Maturity Framework.
• Lead and coordinate with Nexus activation teams to steer digital channel investment.
• Collaborate with Data Partners to ensure appropriate analytics capabilities are in place.
• Work with Strategy & Planning to translate Provocative Planning outputs into digital marketing approaches.
• Ensure weekly/monthly client updates include integrated digital channels (PPC/SEO, Ecommerce, Affiliates).

Skills

Client partnering

Digital planning

Product knowledge

Commercial acumen

Digital analytics

Digital industry knowledge

Ideas creation

Job description

Associate Director, Implementational Planning, UK

London, United Kingdom

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by ourpioneeringagentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

3634 - Associate Director, Implementational Planning, UK

Role Summary and Impact

Are you looking to join a high-performance experienced team, whose ambition is to be the most distinctive and admired data driven, Digital Planning team in the UK?

This is your opportunity to accelerate our clients digital and data transformation strategy whilst developing our Digital Planning IP within Wavemaker.

This role will suit candidates with deep digital or performance marketing expertise, with a strong track record of quality and innovation in implementational planning or activation. The role is stretching, giving candidates responsibility for the advancement of a client group’s whole Digital marketing output and the fitness of our operating model to deliver this.

In this role, you will:

• Support the Digital Planning Lead to audit our clients digital maturity, through the WM-Operating System and Digital Maturity Framework, delivering a set of indicators and actions, that drive growth and ensure our clients are future-fit.
• Working with the digital planning lead and Nexus activation teams, support in the leadership of the overall digital channel investment and ensure WM commercial considerations are taken into account.
• Work with Wavemaker product owners and with Data Partners, to ensure the right capabilities and technology are in place on the account to advance Digital marketing.
• Collaborate with the Data & Tech teams, as well as identify new opportunities to advance our clients through the suite of Digital Analytics solutions.
• Work ‘upstream’ with Strategy & Planning to ensure outputs from Provocative Planning are translated into credible Digital marketing approaches.
• Work ‘downstream’ with Platform Leads and Nexus Activation teams to ensure that the Digital channel approaches are activated with rigour and innovation.
• Support the digital lead in ensuring that all Digital channels are fully integrated into weekly/monthly client updates and meetings (this includes Ecommerce, Affiliates, and OneSearch : PPC & SEO).
• Support a ‘fluid’ way of working with Platform activation resource within each client hub.
• Being accountable to the Digital Planning Lead and Digital Planning Partner for the timely, high-quality delivery of digital marketing on the account.
• Support on new business pitches and help bring the strongest Digital solutions to our pitch RFI, RFP and presentations.

Skills and Experience

• Client Partnering and Consulting with Agency knowledge.
  • Responds to key Digital stakeholder requests in an accurate, timely and professional manner and seeks to have a good understanding of client needs and challenges. Gains stakeholder trust by responding to stakeholder requests and needs.
  • Has a good understanding of how the agency operates and works with their clients. Knows about the clients’ business and who the key digital decision-makers are there.
• Digital Channel Strategic thinking and Planning
  • Demonstrates an interest in client challenges by asking relevant questions and helps to gather insights to help aid digital planning. Follows instructions to meet client needs but is prepared and confident to challenge briefs. Builds digital case studies and gathers insights on clients to support the team and share learnings. Demonstrates understanding of digital campaign optimization strategies and how to meet key performance indicators. Uses big picture and critical thinking in day-to-day role, flagging and escalating potential issues in client work to team members.
• Technical Knowledge of Products and Technical Communication skills
  • Has a good understanding of Xaxis, Nexus and Finecast product and service offerings and across all digital channels. Can discuss all digital channels, products and opportunities with confidence and can apply this knowledge to meet client/agency needs.
• Commercial Acumen
  • Has a clear understanding of how finance works and how the agency makes a profit. Ensures exceptional finance management for digital clients and works with Nexus activation teams to ensure the finance process is adhered to, including any required booking, reconciling and documenting activity within deadline (including timesheets) and addressing finance queries. Demonstrates a growing understanding of the financial impact of decisions/solutions to drive projects and analyses that support the agencies mission. Understands GroupM’s trading strategies and processes.
• Digital Industry Knowledge
  • Demonstrates basic understanding themes in the Digital industry (programmatic/Paid Search/ SEO/AI/digital media/platforms/Analytics). Research industry information and summarizes findings. Recognizes different digital products and services and begins to understand how they are applied.
• Ideas Creation
  • Demonstrates curiosity by asking questions regarding current products/services and processes. Contributes to idea generation within team settings. Provides ideas and new solutions, methods and products to update what existed prior. Demonstrates willingness to try new and innovative ideas, products and solutions.

Life at WPP Media & Benefits

Our passion for shaping the next era of media is powered by our commitment to Be Extraordinary, investing in our employees to inspire transformational creativity. We also Lead Optimistically,firmly believingin and Championing Growth and Development for every individual. This commitment allows WPP Media employees toleveragethe extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at thecutting edgeof marketing and advertising.

We Create an Open environment built on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office eventsshowcasingteam wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens whenwe'retogether, fostering creativity, collaboration, and connection in this open and supportive environment.That'swhywe’veadopted a hybrid approach, with teams in the office around four days a week. If yourequireaccommodations or flexibility, please discuss this with the hiring team during the interview process. Please note that while our philosophy is the same across WPP, benefits may vary by office/country.

Please note this is a UK based role and requires individuals to have the right to work in this location

While we appreciate all applications received, only those candidates selected for an interview will be contacted.

Please read our Privacy Notice for more information on how we process the information you provide.