Associate Director, FP&A

Bumble; Greater London; Hybrid; GBP 90,000 - 130,000; Full time

Job summary

Bumble is seeking a Senior FP&A leader on a fixed-term contract in London to partner with Marketing, shape growth investments, and drive measurable outcomes. You’ll own forecasting, budgeting, and scenario planning, translating data into clear actions that balance risk and opportunity.

With 8+ years in Commercial Finance/FP&A, you’ll lead a small team, coach talent, and bring AI-enabled analytics to decision-making while upholding governance and human judgement.

Qualifications

• 8+ years of experience in Commercial Finance/FP&A
• Experience partnering with senior Marketing stakeholders
• Proven people leadership (3+ years, 4+ team)
• Strong ROI modelling for Marketing investments
• Comfortable presenting to SLT/ELT
• End-to-end ownership and accountability
• Experience using AI tools to accelerate analysis and storytelling

Responsibilities

• Partner with Marketing leadership to shape growth and investment strategies
• Lead Marketing planning rhythms: annual plan, forecasts, deep-dives
• Build and evolve ROI/investment models for Marketing
• Provide visibility of performance across Marketing and the business
• Own variance analysis and drive actions to improve outcomes
• Manage risks and opportunities with scenario planning
• Collaborate with User Acquisition and cross-functional teams to synthesize data
• Develop and coach a team, fostering inclusivity and high performance

Skills

Commercial Finance/FP&A

Business partnering

Leadership

ROI modelling

AI in finance

Tools

AI tools

Forecasting tools

Analytics tools

Job description

Fixed Term Contract

At Bumble, we’re building the Love Company — creating products and experiences that help people form healthy, equitable relationships and friendships. This role sits at the heart of how we invest in growth: you’ll partner closely with Marketing to translate bold ideas into clear plans, smart trade-offs, and measurable outcomes. You’ll bring Curiosity and Courage to complex decisions, pairing sharp commercial judgement with respectful, people-first partnering. With a strong FP&A team around you, you’ll help raise the bar on how we forecast, learn, and act — using AI thoughtfully to move faster while keeping the work grounded in sound governance and human insight.

What you’ll do

• Strategically partner with Marketing leadership to shape growth and investment strategies that support Bumble’s long-term direction, role-modelling Courage and Respect in how you challenge and champion decisions
  

• Lead Marketing planning rhythms (annual plan, forecasts, and ad hoc deep-dives), bringing thought leadership that connects strategy to spend, KPIs, and outcomes
  

• Build and evolve ROI and investment models for Marketing (e.g., CAC/LTV, payback, funnel and cohort dynamics) to guide prioritisation and resource allocation
  

• Provide clear visibility of performance across Marketing and the wider business, translating complex data into decision-ready insights that drive accountability against financial targets and operational KPIs
  

• Own variance analysis versus plan, identify the “why” behind performance, and influence actions that maximise business outcomes — seeing work through from insight to impact with Excellence
  

• Manage risks and opportunities across the quarter to anticipate landing positions early and enable confident decisions through disciplined scenario planning
  

• Partner with User Acquisition and cross-functional teams (e.g., Accounting and Analytics & Data/ADA) to interrogate and synthesise performance from multiple data sources, strengthening measurement and operational rigour
  

• Manage, develop, and coach a team — building an inclusive, high-trust environment that sparks Joy in great work and raises capability across the broader FP&A team through operational efficiency

About you

• Typically requires 8+ years of experience, though we welcome candidates with alternative backgrounds that demonstrate equivalent skills.
  

• Significant Commercial Finance/FP&A experience with confident business partnering — able to both champion and constructively challenge senior Marketing stakeholders with Respect and Courage
  

• Proven people leadership experience (including 3+ years managing a team of 4+), with a coaching mindset and a track record of developing talent
  

• Strong ROI modelling capability for Marketing investments, using unit economics and cohort-based thinking to influence strategic decision-making
  

• Comfortable presenting concise, compelling recommendations to senior leaders (SLT/ELT), connecting financial and non-financial performance and driving action
  

• Takes ownership end-to-end, collaborates with purpose across functions, and adapts plans with an agile mindset when new information emerges — grounded in Curiosity and Excellence
  

• Practically fluent with AI tools in a finance context: using them to accelerate analysis, scenario exploration, and storytelling while applying strong judgement, data privacy, and controls

About Us

Bumble Inc. is the parent company of Bumble Date, BFF, and Badoo. The Bumble platform enables people to build healthy and equitable relationships, through Kind Connections. Founded by Whitney Wolfe Herd in 2014, Bumble was one of the first dating apps built with women at the center and connects people across dating (Bumble Date) and friendship (BFF). BFF is a friendship app where people in all stages of life can meet people nearby and create meaningful platonic connections and community based on shared interests. Badoo, which was founded in 2006, is one of the pioneers of web and mobile dating products.

AI Fluency

AI is important to us. We’re excited by people who are curious and experimental, and who think thoughtfully about how AI can amplify their impact and outcomes.

We encourage you to use AI responsibly as you prepare your application. Please don’t use it to fabricate experiences or answer questions live in interviews. We care deeply about authenticity and want to understand your real skills, judgment and voice, because building a meaningful, genuine connection with you matters to us.

Final Compensation

Will be determined based on factors such as the selected candidate’s qualifications, relevant experience, skill set, and other job-related considerations.

Inclusion at Bumble Inc.

Bumble Inc. is an equal opportunity employer and we strongly encourage people of all ages, color, lesbian, gay, bisexual, transgender, queer and non-binary people, veterans, parents, people with disabilities, and neurodivergent people to apply. We're happy to make any reasonable adjustments that will help you feel more confident throughout the process, please don't hesitate to let us know how we can help.

In your application, please feel free to note which pronouns you use (For example: she/her, he/him, they/them, etc).

AI in Bumble Inc. Hiring

At Bumble, we may use AI tools to support parts of our recruitment process — such as helping us record, transcribe, and summarize conversations, and supporting job alignment by comparing resumes and job descriptions to highlight skills and potential roles that may be a good match. These tools help us work more efficiently and stay focused on you during our conversations. Importantly, all hiring decisions are made by people. AI is used only to support our team’s efficiency and improve the candidate experience — not to evaluate or decide on your candidacy. Participation in AI-supported interviews and conversations is completely voluntary and will not impact your candidacy. If you’d prefer to opt out, simply let your recruiter or interviewer know at the start of a call, or anytime during the interview or conversation. Summaries and related data are retained only as long as needed in line with our internal data retention policies. If at any point you’d like a transcription or summary deleted, please contact your recruiter directly.

Fraudulent Candidate Detection

Our applicant tracking system analyzes signals relating to device, IP, email, and phone data associated with each application to protect applicants and our hiring process from fraudulent applications. These signals provide indicators for internal review only and do not constitute a definitive determination of identity or intent. No applicant is rejected, advanced, or otherwise affected based solely on this analysis without human review

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