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TwentyOne Twelve is seeking an Associate Director to lead the creative side of its retail and experiential work in its Soho studio. You will own the creative direction on a portfolio of schemes, from concept through to built spaces that still reflect the original idea. The role balances retail and experiential work and is hands-on with greater influence over direction.
This is a senior position. You will sit in the room with clients, shape pitches, and set the standard for designers around you,
A Soho design collective that has been quietly shaping how people shop, eat, and spend their downtime for years.
The client list reads like a high street you would actually want to walk down: global luxury and fashion groups, premium watch and jewellery retail, tech brands, and some of the UK's best-loved restaurant names. Some of those relationships have run for well over a decade, which tells you most of what you need to know.
Retail, pop-up, and branded experiences sit at the heart of the work, with hospitality and leisure alongside. The team cares about good ideas, good delivery, and good people, in roughly equal measure.
The studio is looking for an Associate Director to lead the creative side of its retail and experiential work.
You will own the creative direction on a portfolio of schemes, from the first spark of a concept through to a built space that still looks like the idea. Depending on where your strengths sit, the balance will lean towards retail (flagships, roll-out concepts, store design) or experiential (pop-ups, brand activations, immersive spaces). Ideally you are comfortable in both.
This is a senior seat. You will be in the room with clients, shaping pitches, and setting the standard for the designers around you. Still very hands-on, just with more say in where things go.