Associate Director-Creative Excellence

Ipsos; City Of London; Hybrid; GBP 80,000 - 100,000; Full time

Job summary

A leading market research company in London seeks a talented individual to lead client accounts and manage projects effectively. The ideal candidate has strong market research experience, excels in client relationships, and has a passion for delivering results. The role offers an attractive salary, flexible work arrangements, and opportunities for career development.

Benefits

25 days annual leave

Pension scheme

Private healthcare for eligible roles

Qualifications

• Experience in quantitative/qualitative market research at Research Manager level.
• Proven track record in managing projects and client relationships.
• Strong understanding of research methodologies.

Responsibilities

• Lead account management and client relationship development.
• Oversee project delivery including data collection and insights generation.
• Manage project teams and ensure profitability.

Skills

Market research

Client relationship management

Leadership

Data analysis

Proposal writing

Tools

SPSS

R

Microsoft Office Suite

Job description

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Job Description

In the Ipsos Creative Excellence team we partner with clients to put the voice of the consumer front and centre in the campaign development process. We work across the whole creative cycle, from early-stage campaign development to pre-testing and post campaign evaluation studies.

Building on several years of growth, we have ambitious targets for the future - you will play a key role in helping us meet them by...

• Ensuring we carry on expanding our ever-growing client base.
• Delivering brilliant work that helps our clients optimise their creative assets and understand the impact of their campaigns.
• Playing an important leadership role in the delivery of a wide range of projects, across a variety of clients and sectors.

We currently work with many of the world's leading brands, across a wide variety of sectors (including Entertainment, Technology, FMCG, Finance, Government, Fashion and Retail).

Day to day

These are the types of things you can expect to be doing during your day to day, although as Ipsos is a dynamic organisation, this may vary as different opportunities arise:

• Taking a lead in account management with a focus on developing existing client relationships and getting involved in growing the business.
• Working with, and leading, key account teams to ensure client needs are met through successful delivery of high-quality fieldwork, accurate and timely data, powerful insights and recommendations, as well as on‑going project developments.
• Take active leadership for revenue generation and driving commercial success, e.g., by signing‑off small proposals or contributing to larger ones to win new business and/or looking for opportunities to develop client accounts.
• Ensure the profitability of projects or elements of projects for which you are responsible
• Working closely with clients to ensure you fully understand their business, motivations and the impact of your work. Through building great relationships you'll use your knowledge to contribute towards winning new business and growing existing accounts.
• Along with a Director, you'll lead project teams here in the UK. Part of your responsibility will include managing & motivating the project teams to ensure efficient and profitable research execution, alongside line management and development of junior members of the team. You'll also have active involvement in the recruitment of new team members.
• As some of our accounts are global, you'll work closely with our colleagues in Ipsos offices across the globe, including international fieldwork and client service teams.

This role offers hybrid working from our London office 3 days per week and the rest from home.

About You

Essential criteria

These are the areas of knowledge and expertise that matter most for this role.

• Experience in quantitative/qualitative market research or consumer insights at least at Research Manager level, with potential as an Associate Director.
• Proven track record of success in managing projects and client relationships.
• Experience of meeting client needs and managing client relationships.
• Demonstrated experience in managing, developing, and motivating individuals and teams.
• Strong understanding of research methodologies and a passion for delivering insightful results.
• Contribution to revenue generation through writing proposals, winning new business, or developing client accounts.
• Practical experience using AI-powered tools for research tasks, including data analysis platforms and automation tools

Desirable criteria

• Solid research skills including questionnaire & study design, project processes, sampling, and basic analytical techniques.
• Commercial outlook with an ability to understand client business and promote Ipsos Client First behaviours.
• Strong numeracy skills and attention to detail.
• Financial awareness: experience in managing finances on projects and ensuring project profitability.
• Proficiency in data analysis software (e.g., SPSS, R) and Microsoft Office Suite.
• Strong understanding of AI tools and technologies applied to market research and consumer insights.

Behaviours

• You are passionate about delivering excellent client service and building strong relationships.
• You are commercially minded and able to identify and drive opportunities for revenue generation.
• You have a proactive and solutions‑oriented approach.
• Creative and analytical thinking.
• Resilience, flexibility and agility.
• Leadership and social influence.
• Motivation and self‑awareness.
• Empathy and active listening.
• Curiosity and lifelong learning.
• Talent management.
• Service orientation and customer service.

Additionally, please refer to Our Values for further information regarding the behavioural values that you will embody.

What is in it for me?

Ipsos UK offer an attractive basic salary and a rewards package including 25 days annual leave, a pension scheme and a great range of flexible benefits to suit your personal needs. For roles at Research Manager level and above we also offer private healthcare.

In addition to this we have a fantastic Learning & Development offer delivered through a mix of face to face, online or on‑demand; you can read more by clicking here.

We realise you may have commitments outside of work and will consider flexible working applications - please highlight what you are looking for when you make your application.

Ipsos is committed to equality, treating people fairly, promoting a positive and inclusive working environment and ensuring we have diversity of people and views. We also recognise that this is important for our business success - a more diverse workforce will enable us to better reflect and understand the world we research and ultimately deliver better research and insight to our clients.

About Us

Ipsos is one of the world's largest research companies and currently the only one primarily managed by researchers, ranking as a #1 full‑service research organization for four consecutive years. With over 75 different data‑driven solutions, and presence in 90 markets, Ipsos brings together research, implementation, methodological, and subject‑matter experts from around the world, combining thematic and technical experts to deliver top‑quality research and insights. Simply speaking, we help the biggest companies solve some of their biggest problems, serving more than 5000 clients across the globe by providing research, data, and insights on their target markets. And we're proud to share we've received our Great Place to Work Certification in 2022 & 2023!

About the Team

The Creative Excellence Service Line helps our clients attain best‑in‑class advertising that drives business results. We do this by aiding Creative Development (help with creating advertising), Creative Assessment (help with assessing advertising and providing guidance to improve it) and Creative In-Market (ad tracking once the advertising is launched).