Associate Director

Dentsu; Manchester; Hybrid; GBP 70,000 - 90,000; Full time

Job summary

A leading marketing agency in Manchester seeks a Digital Associate Director to manage strategic digital campaigns and provide insights to clients. You will ensure high-quality deliverables and oversee team collaboration while leveraging innovative marketing strategies. Ideal candidates should have experience with digital media planning, analytics, and strong project management skills. Benefits include a competitive package, private health insurance, and hybrid working options.

Benefits

Great compensation package

Private health & dental insurance

Corporate discounts

Career development opportunities

29+ days of annual leave

Flexible working hours

Qualifications

• Experience in creating and leading digital performance media plans.
• Proven experience in collaborating with partner agencies.
• Familiarity with digital platforms like GA4 and Meta Business Manager.

Responsibilities

• Deliver strategic digital communications plans for clients.
• Ensure successful rollout of Test & Learn Agenda.
• Manage annual laydown and adjust plans as necessary.
• Deliver integrated solutions to client business challenges.
• Work with Client Partner to develop contact strategy.
• Meet client expectations through effective resource deployment.

Skills

Commercially sound digital performance media planning

Collaboration with partner agencies

Knowledge of digital platforms (GA4, SA360, Lookerstudio, Meta Business Manager)

Project management

People management

Analytics and measurement projects

Data analysis

Job description

The purpose of this role is to provide strategic recommendations and manage all resources to ensure the Client's marketing needs are met. They are viewed as a trusted advisor to client, understands and articulates client business insights and leverages to contribute ways to move business forward, lead and monitor the day-to-day activities; proactively identify new business building insights and opportunities, manage, motivate and develop their team; work with other departments to develop and execute strategies that will build the Client's business., The purpose of this role is to deliver outstanding and profitable work for one of our most reputable and valued clients. You will achieve this by managing and executing innovative and ambitious integrated digital campaign, that cover both performance, brand, owned and earned.

Responsibilities

• Working closely with Client Partner to deliver highly strategic digital communications plans in response to client briefs
• As Digital Associate Director you'll be tasked to ensure successful roll out of Test & Learn Agenda
• Owning and managing Annual laydown - adjusting and working with clients to ensure accurate implementation
• Ensure the planning process is delivered end to end - mobilising appropriate resources from across the network to develop strategic recommendations and integrated consumer focused solutions to client business challenges
• Working with the Client Partner to deliver appropriate contact strategy and client service plans
• Delivering multiple workstreams to always meet client expectations through effective deployment of the dentsu activation resource/teams

Qualifications

• Experience of creating and leading commercially sound digital performance media plans across multiple channels.
• Proven experience of collaborating with partner agencies.
• Familiar with digital platforms such as GA4, SA360, Lookerstudio and Meta Business Manager.
• Project management skill and experience: Ability to bring together multiple disciplines and specialists across digital teams to delivery to strict deadlines and with all milestones plotted, follow up on key deliverables and mitigate any risks.
• A trusted client advisor with strong people management experience, digital knowledge and skills.
• Background and experience in measurement projects such as analytics, attribution, MMM & econometrics, as well as knowledge in tags and tracking capabilities.
• Ability to analyse numerical data and pull out reasonable recommendations.

Dentsu is the network designed for what's next, helping clients predict and plan for disruptive future opportunities and create new paths to growth in the sustainable economy. Taking a people-centred approach to business transformation, we use insights to connect brand, content, commerce and experience, underpinned by modern creativity. Carat is an award-winning media, content and branding agency that uses its peerless understanding of the passions, motivations, and behaviours of real people to bring brands and their customers together. Carat is privileged to work with some of the most eminent companies in the world. Taking a people-centered approach to business transformation, we use insights to connect brand, content, commerce and experience, underpinned by modern creativity. As part of Dentsu Group Inc. we are headquartered in Tokyo, Japan and our 65,000 employee-base of dedicated professionals work across four regions (Japan, Americas, EMEA and APAC). Dentsu combines Japanese innovation with a diverse, global perspective to drive client growth and to shape society. Diversity, equity, and inclusion sits at the heart of our Social Impact strategy - our fully integrated sustainability strategy which includes our ambition to build a fair and more equal society, where everyone is equipped to thrive.

Benefits

• You'll have a great compensation package, private health & dental insurance, corporate discounts and career development through Dentsu University, and free access to LinkedIn learning
• 29+ days of annual leave (25 days of regular holidays, birthdays off and 3 additional wellness days)
• We also offer the opportunity to volunteer for up to 2 days per year and tend to close down the agency between Christmas and New Years
• You'll have a hybrid working schedule, with flexible start/end hours

Inclusion and Diversity At Dentsu, we embrace diversity and inclusion, valuing the unique perspectives and contributions of every individual. We believe that diversity fuels creativity and innovation, benefiting our employees, partners, and communities.