Assistant Store Manager - Richmond

Bailey Nelson; Richmond; On-site; GBP 30,000 - 40,000; Full time

Job summary

A leading eyewear retailer is seeking an Assistant Store Manager for their new store in Richmond, opening in March 2026. The candidate will support the Store Manager and Optometrist, manage store operations on off days, and enhance customer experiences. Ideal candidates should have a background in optics, strong leadership skills, and a passion for customer service. The role offers growth opportunities, competitive compensation, and a supportive work environment.

Benefits

Competitive compensation package

Generous product allowance

Growth opportunities

Qualifications

• Solid experience in Optics at a supervisor or management level.
• Leadership skills and a commitment to team development.

Responsibilities

• Support Store Manager & Optometrist in running a successful store.
• Manage store operations on the Store Manager’s days off.
• Deliver excellent customer experience and grow customer loyalty.

Skills

Customer service

Leadership

Optical dispensing skills

Job description

Bailey Nelson is looking for an Assistant Store Manager for our brand new store in Richmond, opening in early March 2026!

At Bailey Nelson, we’re all about changing how our customers see the world and how the world sees them. We are a tightknit bunch of down to earth individuals who look for ways to relentlessly improve on everything we do, every day.

We believe our team is the secret to our success. Our people and the interactions we have with one another and with our customers are what defines the essence of who we are, and why we are fast becoming the smarter choice in eyewear for our customers.

What’s in it for you

• As a Bailey Nelson ASM you play a key role in bringing the joy to eyecare. You support the Store Manager & Optometrist in running a successful storecovering appointment book management and the execution of the customer journey so each customer has a seamless experience moving from the clinic to frame selection and dispense. You are responsible for running the store two days a week on the Store Manager’s rostered days off.
• Growth opportunities - BN is opening new stores across Australia and New Zealand in 2025 which means there is a lot of potential for career progression.
• You are empowered to grow your skills with an comprehensive training experience to upskill you in optical dispensing skills and team leadership skills.
• BN Assistant store Managers are offered coaching and are challenged by their Store Manager, Regional Manager and Area Director to be the best they can be.
• You have the opportunity to grow your practice. The customer experience you deliver will create a loyal returning base of customers and word of mouth referrals. You’re also supported with local marketing tools that help you connect with your local community and grow your customer base.
• Competitive compensation package including base salary and monthly & quarterly bonuses based on performance
• Agenerous product allowance
  

What we are looking for:

• Someone who feels at home with the BN values - tightknit, down to earth and constantly improving - and can bring joy to customer service and team interactions
• Solid experience in Optics at a supervisor or management level
• Leadership skills and a commitment to training and developing your team

What are you waiting for? Frame your future and apply now!

Bailey Nelson is committed to creating a workplace that is diverse, inclusive, and welcoming to all. We welcome applicants from all backgrounds and identities regardless of age, sex, ethnicity or sexual orientation and we pride ourselves in our teams being as diverse and dynamic as our valued customers.