Assistant Store Manager - Broadstairs

Oak Furnitureland; Broadstairs; On-site; GBP 30,000 - 42,000; Full time

Benefits offered by this job

Exclusive Discounts

Holiday allowance

Birthday day off

My Rewards Programme

Pension scheme

Life Assurance

Professional development

Employee helpline

Free on-site parking

Job summary

Oak Furnitureland is seeking an Assistant Store Manager to lead showroom sales with an expert product knowledge base and a consultative approach. You will work with the Store Manager to drive performance, coach a dynamic sales team, and ensure a premium customer journey across our furniture range.

You will manage 40 hours per week over 5 days, including weekends on a rotating basis, and there is an uncapped commission scheme rewarding success and customer satisfaction.

Qualifications

• Proven ability to lead and develop a high‑performing sales team.
• Clear communication and daily shop floor management.
• Experience managing large turnover retail store in furniture or big‑ticket sales.
• Track record in delivering profitable, consultative sales outcomes.
• In-depth knowledge of product range and effective selling techniques.
• Familiarity with sector regulations and internal policies.

Responsibilities

• Take ownership of showroom sales performance and manage the business to hit targets.
• Maximise profitability by developing a culture of high performance.
• Support Retail Sales Advisors and Assistant Store Managers with coaching and reviews.
• Recruit and onboard sales staff following guidelines.
• Ensure showroom compliance with Health and Safety, finance, FCA, GDPR, and stock control.
• Maintain a safe, attractive trading environment and up‑to‑date promotions.
• Share product knowledge with customers to deliver exceptional experiences.
• Utilise systems to process customer information correctly and compliantly.
• Encourage omnichannel sales by using digital resources and marketing tools.
• Oversee daily showroom operations and liaise with Visual Merchandising.
• Foster teamwork and lead regular performance reviews.
• Develop colleagues with available tools and resources.
• Analyse sales data and market trends to increase sales and profitability.

Skills

Leadership

Coaching & Development

Sales Management

Retail Leadership

Consultative selling

Product knowledge

Regulatory compliance

Job description

Role Overview

Our Assistant Store Managers are at the heart of our business acting as our biggest brand ambassadors. Often the first point of contact for customers visiting our network of showrooms, they are both inspired and empowered to support our customers in growing their homes by assisting them in choosing the perfect pieces of furniture and accessories from our broad range of products. They achieve this with every customer by being commercially minded and adopting a consultative sales approach using their expert knowledge of our comprehensive product range to deliver an exceptional experience on every occasion. In addition, they work closely with the Store Manager to support the store's overall success and step up to manage in their absence.

This commitment to high performance is recognised and rewarded through our generous, industry-leading uncapped commission scheme, which ensures that all our Retail colleagues are rewarded for their dedication and hard work.

About The Role

Core Responsibilities

• Take ownership of overall showroom sales performance and effectively manage all areas of the business to ensure targets are consistently achieved.
• Maximise showroom profitability by developing a culture where highly motivated individuals can successfully meet and exceed targets.
• Support continual performance improvement of Retail Sales Advisors and Assistant Store Managers by regularly setting clear expectations and developing the team through sales observations, feedback, training, and reviews.
• Recruit and onboard industry‑leading Retail Sales Advisors by following recruitment and probation guidelines.
• Ensure the showroom is fully compliant in all areas of Health and Safety, finance, sales, FCA Regulations, GDPR, and stock control.
• Create a safe, comfortable, and up-to-date trading environment, ensuring the showroom is always ready to trade, displaying the correct promotional activity, and inviting our guests.
• Work with the team to share their expert knowledge of extensive product ranges and services and provide all customers with an exceptional experience.
• Utilise systems to ensure all customer information is processed compliantly, efficiently, and correctly following all Oak Furnitureland procedures and policies.
• Encourage and deliver a seamless omnichannel customer journey by recommending and using digital resources and marketing tools to help customers make informed purchase decisions.
• Manage daily operations of the showroom, ensuring smooth and efficient functioning.
• Coordinate with the Visual Merchandising Team to ensure that all displays are up-to-date and visually appealing.
• Foster a positive and collaborative team environment, encouraging open communication and teamwork.
• Conduct regular team meetings to update colleagues on performance, new products, and company policies.
• Develop colleagues using all available tools and resources to ensure all team members have the skills and knowledge required to perform their roles effectively.
• Analyse sales data and market trends to develop strategies for increasing sales and profitability.

Skills And Experience

• Capable of leading, coaching, and developing a competitive sales team that consistently meets their goals and targets.
• Effective leader who leads by example and can communicate confidently and clearly through daily management of shop floor behaviours.
• Build colleague's commitment and energise them to work towards goals and targets.
• Experience in successfully managing a large turnover retail store, ideally from a furniture retailer or heavily incentivised big‑ticket sales environment.
• Proven track record of delivering successful businesses that operate within a consultative selling environment.
• Experience in leading sales teams to sell and promote products and services in an informative, engaging, and professional manner by demonstrating in-depth knowledge of the extensive product range.
• Understanding of the regulatory frameworks associated with this sector and role, with relevant experience enabling the following and delivering of set policies and procedures.

Our Assistant Store Managers work towards a store target offering uncapped commission rates of up to 4% on all sales.

Working Hours

This is a full-time role working 40 hours per week, 5 out of 7 days, with one weekend off every six.

This position may suit individuals with previous skills or experience gained from the following roles: Deputy Sales Manager, Deputy Store Manager, Assistant Retail Manager, Senior Sales Advisor, Senior Sales Consultant, Senior Sales Executive or Sales Supervisor.

Benefits

• Exclusive Employee Discounts: Enjoy unbeatable savings on all Oak Furnitureland products after completing your probation period.
• Generous Holiday Allowance: Benefit from 20 days of holiday each year (excluding Bank Holidays), giving you ample time to relax and recharge.
• Celebrate Your Special Day: Take an extra day off to celebrate your birthday or another special occasion important to you!
• My Rewards Programme: Unlock incredible savings and enjoy exclusive discounts on essentials and luxuries, from dining out and grocery shopping to entertainment, holidays, and gym memberships.
• Competitive Pension Scheme: Secure your future with a 4% employee contribution, matched by the company.
• Comprehensive Life Assurance: Receive free coverage worth at least twice your annual salary, ensuring peace of mind up to age 65.
• Continued Development: Enhance your skills and support your future career advancement with ongoing training and growth opportunities within the company.
• Supportive Employee Assistance Programme: Access professional counselling services via phone or in person whenever needed.
• Convenient Free On-site Parking: Enjoy the convenience and ease of free parking at our location.

Company Information

Oak Furnitureland launched in 2006. Our brand was built on ensuring our customers could access high-quality hardwood furniture at affordable prices, and we were predominantly known for our range of well‑crafted cabinetry.

Fast-forward to today, and you’ll discover our commitment to using quality materials and creating furniture built to last hasn’t changed. We still offer great value for money, too, but what you’ll discover now is an evolution that’s seen us expand our categories and styles of furniture so that we can offer something for every home.

Not only do we offer fantastic home furniture, but we are also a great place to work. Our colleagues are valued, feel connected to the business, and are provided with an environment where they can flourish, contribute, and develop their careers.

To Support Us, We Are Guided By Our Company's Purpose Of ‘helping People Make Their House a Real Home’, Which Is Underpinned By Our Values

• We are adaptable
• We are experts
• We are authentic
• We are one team
• We put our customers first.

Equal Opportunities Employer

Our mission is to build an open and inclusive work environment where all colleagues have equal opportunity and access to development, progression and growth. We strive to recruit and retain diverse talent representative of our customer demographic.

We have an inclusive environment where everyone can be themselves and are driven by the same purpose and values. As we endeavour to create a workplace that reflects our diverse customer base and the communities in which we live and work, we strongly encourage applications from individuals belonging to minority and underrepresented groups. We are committed to fairness in how we hire new colleagues and if you require any additional support to help you through the process, we’re happy to make the necessary adjustments for anyone who needs them.

Please know that any offer is subject to references and a DBS check.

Check Us Out

• Oak Furnitureland Website
• Oak Furnitureland Careers
• Oak Furnitureland LinkedIn
• Oak Furnitureland Instagram
• Oak Furnitureland Facebook