Assistant Store Manager

JD Sports Fashion; Northampton; On-site; GBP 26,000 - 34,000; Full time

Benefits offered by this job

Staff discount

Personal development opportunities

Job summary

JD Sports is seeking an Assistant Store Manager to support store success and deliver exceptional customer experiences. You will assist the Store Manager, develop your team, and drive performance toward ambitious sales targets and operational excellence.

This role requires effective leadership, strong commercial awareness, and the ability to develop colleagues to perform at their best in a fast-paced retail environment.

Qualifications

• Experience in a retail management or supervisory role, ready to support leadership.
• Ability to interpret KPI and sales data to support decisions.
• Excellent communication and interpersonal skills for professional customer interactions.
• Experience contributing to KPI achievement and sales performance in retail.

Responsibilities

• Support the Store Manager with daily store operations to help achieve sales targets and KPIs.
• Lead and guide colleagues on the shop floor, assign tasks and maintain standards.
• Coach and develop colleagues with real-time feedback aligned to expectations.
• Maintain high presentation, pricing accuracy, displays, and a safe environment.
• Carry out cash handling, till checks, stock audits, and opening/closing routines.

Skills

Leadership skills

KPI analysis

Communication

Customer service

Retail experience

Job description

This is JD. Born in 1981. Built for Now. At JD, we don’t just sell sneakers and outdoor gear, we set trends, break boundaries, and build communities. Whether you’re on the shop floor, behind the scenes, or driving innovation, every role here plays a part in shaping the future of our industry. We’re fast-paced, fearless, and unapologetically ambitious. We celebrate authenticity, thrive on collaboration, and never stop pushing forward, if you’re ready to bring your energy, ideas, and personality to a team that values them. This is your moment. This is JD. Are you in?

Role Overview

As an Assistant Store Manager, you play a key role in supporting store success and delivering exceptional customer experiences. You support from the front — supporting and developing your team, driving performance alongside the Store Manager, and ensuring every shift delivers strong results. You help inspire your people to excel, uphold high standards, and move the store toward ambitious sales targets and operational excellence. This role requires effective leadership, strong commercial awareness and the ability to support and develop colleagues to perform at their best.

Key Responsibilities

• Support the Store Manager with daily store operations to help achieve sales targets and core KPIs.
• Lead and guide colleagues on the shop floor, allocating tasks, supporting service delivery, and maintaining company standards throughout the day.
• Assist with coaching and development, offering real-time feedback and reinforcing expectations set by the Store Manager.
• Maintain high presentation and operational standards, including availability, pricing accuracy, tidy displays, and a safe environment.
• Carry out core operational duties such as cash handling support, till checks, delivery processing, stock audits, and opening/closing routines — escalating issues appropriately.

Skills & Experience Required

• Previous experience in a retail management or supervisory role, such as Assistant Store Manager or Supervisor, demonstrating readiness to support leadership.
• Strong leadership skills with the ability to guide, support and develop colleagues while reinforcing store priorities.
• Ability to interpret KPI and sales data to support commercial decision-making.
• Excellent communication and interpersonal skills, supporting colleagues and ensuring professional customer interactions.
• Experience supporting successful sales performance and contributing to KPI achievement within a retail environment.

Desirable Attributes

• Passion for retail, products and delivering exceptional customer experiences.
• Professional, proactive leader with a solutions-driven mindset.
• Resilient, adaptable, and able to remain composed under pressure.
• Customer-centric with a strong focus on delivering the premium exceptional customer experiences.

We know our colleagues work tirelessly to make JD Sports the success it is today and in turn, we offer them some amazing benefits including staff Discount On JD Group and other brands within the organisation and personal development opportunities to learn and develop at work. Thank you for your time #JD