Assistant Store Manager

Merry Hill Group; Llanelli; On-site; GBP 21,000 - 32,000; Full time

Job summary

Footasylum is seeking an Assistant Store Manager for Parc Trostre, Llanelli. You will support the Store Manager, lead a team, drive sales, and ensure excellent customer service in a fast-paced fashion retail environment.

You’ll develop staff, manage daily operations, and act as Store Manager in their absence, with a clear pathway to progression within Footasylum.

Qualifications

• Leadership experience in fast-paced retail environments.
• Experience in fashion retail is highly desirable.
• Excellent communication and interpersonal skills.

Responsibilities

• Sales: maximise in-store sales through proactive service.
• Service: build loyalty and ensure customers return.
• Profit Protection and Stock Control: monitor stock and safety.
• Merchandising, Space, Stock and Display: present products attractively.
• Human Resources: support fair treatment of staff according to policy.
• Training and Recruitment: contribute to staff development.
• Profit and Losses: assist with day-to-day store expenses.
• Property: maintain the store premises and assets.
• Health and Safety: uphold daily safety provisions.
• Forward Planning and General Duties: plan for efficient store operation.

Skills

Store leadership

Team management

Customer service

Sales performance

Communication

Retail operations

Problem solving

Job description

Assistant Store Manager

Parc Trostre - Llanelli

Description

Footasylum is a leading UK-based retailer specialising in streetwear and sportswear, committed to delivering innovative and trend-setting products to our customers, with a strong focus on digital transformation and data-driven decision-making.

We’re seeking a Fashion Retail Assistant Store Manager, responsible for assisting the Store Manager in our Footasylum store in Parc Trostre, Trostre Rd, Llanelli SA14 9UT

This is an exciting opportunity for a passionate and ambitious retail leader looking to progress their career in fashion retail management. As an Assistant Store Manager, you'll lead teams, drive sales performance, deliver exceptional customer service, and support colleague development in a fast-paced retail environment. Acting as Store Manager in their absence, you'll gain valuable store leadership experience and develop the skills needed to progress into a Store Manager role. Ideal for candidates currently working as a Deputy Store Manager, Assistant Store Manager, Retail Supervisor, Retail Manager, Sales Floor Manager, or Team Leader seeking their next step in retail management.

The Team

You’ll work directly with an established store team to create the best possible shopping experience for our customers. At Footasylum, we value and believe in our front-end Retail colleagues. You will be given all the tools to help you thrive and feel empowered, with a genuine track record of progression, support, and training.

About You

We are looking for someone who embodies the Footasylum values – Community, Collaborate and Challenge.

You’ll be confident creating strategies that improve customer service, increase sales and profitability, support company policies, and promote initiatives that enhance the customer experience.

Along with:

• A genuine passion for fashion retail and the Footasylum ethos to Defy Ordinary.

What We’re Looking for in a Successful Assistant Store Manager:

• A genuine passion for fashion retail and alignment with our company values
• Previous experience in fashion retail is highly desirable
• Proven leadership experience in a fast-paced retail environment
• Skilled in team management, motivation, and training
• Excellent communication skills, both verbal and written
• Thrives under pressure and adapts quickly to a dynamic setting
• Exceptionally organised with a strong customer-first mindset
• Deep understanding of the fashion retail industry and market trends

Responsibilities

• Sales. To maximise the number of sales in-store.

• Service. To satisfy and build loyalty through customers to ensure they return.

• Profit Protection and Stock Control. To monitor stock within your store whilst ensuring employees’ safety and well-being on company premises are met at all times.

• Merchandising, Space, Stock and Display. To display products in such a way that it stimulates interest and entices customers.

• Human Resources (HR). To safeguard colleagues’ interest by ensuring consistency and fairness in the treatment of employees by adhering to all policies and procedures within the business.

• Training and Recruitment. To provide and participate in a range of planned activities that enable you to develop the Company’s skills, attitude, and knowledge.

• Profit and Losses (P&L). Control of the day-to-day expenses to run a store successfully.

• Property. To maintain the property portfolio.

• Health and Safety. To ensure all safety provisions on the store’s premises are adhered to daily.

• Forward Planning and General Duties. To plan for the future and assist in the efficient running of the unit.

Why Footasylum?

We are one of the UK’s leading omni channel retailers, but as well as that, we’re a genuinely great place to work. We value you and your development. Our people across the business have taken on new opportunities, whether that’s stepping into a new role, moving into a different department, or building new skills through the support and training we offer. Our goal is to create a fun, supportive environment where your success matters just as much as ours, and where you have the tools, encouragement, and opportunities to achieve your goals.

Company Tagline: Defy Ordinary.

Company Values:

Diversity:

We recognise and value the importance of diversity to help make sure we have lots of different perspectives when we are providing services to our colleagues and customers. We know that this will help us build a great service, which our customers will love. This is great news for our business. Diversity for us is also, importantly, about building happy teams full of people that want to learn and want to be inspired by each other and our different experiences.

Recruitment process:

We review applications on an individual basis, and if we feel you would be a good fit we’ll invite you for a face-to-face chat about the role, and to see if we’re a good fit for you.

We value open and honest conversations and collaboration, giving you a chance to learn about what we are doing in an informal and friendly environment. We want to know about you, and why you feel this is the opportunity for you.