Assistant Store Manager

De Beers Group; City of Westminster; On-site; GBP 45,000 - 60,000; Full time

Benefits offered by this job

Employee share schemes

Flexible benefits package

Job summary

De Beers London, the flagship diamond jewellery house, is seeking an Assistant Manager to support the Store Director in leading daily operations, driving sales growth, and upholding the brand's prestigious reputation. You will foster a motivated, high-performing team and ensure an unparalleled luxury shopping experience for every client.

In this role you will oversee staff development, inventory management, KPI analysis, and brand representation on the local luxury scene, delivering exceptional

Qualifications

• Fluent in local language and English; additional languages are a plus.
• Deep knowledge of luxury jewellery retail and customer service.
• Proven track record of achieving sales targets in flagship stores.
• Action-oriented leader who inspires and develops the team.
• Strong communication, presentation, and relationship-building skills.
• Commercial acumen with ability to analyse data and plan accordingly.

Responsibilities

• Assist Store Director in daily operations and sales growth.
• Lead staff recruitment, training, and performance coaching.
• Manage inventory, visual merchandising, and stock accuracy.
• Prepare sales reports, KPIs, and business reviews.
• Deliver exceptional customer service and VIP experiences.
• Maintain brand standards and community engagement.

Job description

De Beers London is the ultimate diamond jewellery House, globally recognised for its leadership and expertise in diamonds. As a challenger in the fine and high jewellery landscape, we offer a distinctive and unparalleled connection to the source, setting us apart with our unique diamond-first approach.

A destination for those seeking the most extraordinary diamond jewellery, De Beers London delivers identifiable, ultra-desirable creations alongside unforgettable service and experiences. Our high jewellery collections showcase the pinnacle of artistry and craftsmanship, celebrating the rarest diamonds through innovative and breathtaking designs.

Job Description

The Purpose

As the Assistant Manager for De Beers London’s flagship store in London, your primary purpose is to support the Store Director in leading the store's operations, driving sales growth, and upholding the brand's prestigious reputation. You will be responsible for assisting in managing the business on a day-to-day basis, ensuring exceptional customer service, and fostering a motivated and high-performing team. Your role is pivotal in creating a luxurious shopping experience that reflects the excellence of De Beers London.

Main Responsibilities

• Sales Management and Business Development: Support the Store Director in leading the store's sales efforts, develop strategies to increase sales, and build strong relationships with VIP clientele. Implement action plans to develop sales for each product category and clientele. Conduct daily, weekly, and monthly KPI analysis and translate insights into targeted, actionable plans.
• Staff Management: Assist in hiring, training, and motivating staff to achieve sales goals and maintain high standards of customer service. Coach staff to foster growth and ensure proper training. Motivate and develop sales staff through regular meetings and target setting.
• Inventory Management: Ensure accurate inventory levels, optimize stock mix and levels to reflect sales trends, and maintain merchandise presentation standards.
• Administrative Management: Oversee store operations, control costs, and ensure compliance with company policies and procedures. Prepare detailed sales reports and contribute to business reviews, providing insights and recommendations to improve operational efficiency and drive store success.
• Customer Service: Maintain the highest degree of customer service, foster a welcoming atmosphere, and handle complex client issues whilst ensuring the team also have the skills to support.
• Store Visuals: Maintain visual merchandising standards and ensure displays reflect the brand's spirit of excellence. Maintain high standards of housekeeping and store presentation.
• Brand Representation: Act as a brand ambassador, network within the local community, and cultivate new clientele. Maintain awareness of the local trading environment and competitors' activities.

What You’ll Do

Act Like an Owner: Take initiative in supporting the store's sales efforts, actively participate on the selling floor, and drive meaningful impact through strategic sales and business development.

Create Clarity: Set clear expectations for staff, communicate openly about sales targets and strategies, and inspire confidence through regular meetings and individual development plans.

Empower Teams: Trust and support your team by providing comprehensive training programs, fostering a collaborative work environment, and encouraging the exchange of ideas. Empower team to provide the best customer service and handle complex issues.

Challenge Conventions: Innovate by implementing creative in-store marketing and promotional activities, adapting sales strategies to the local trading environment, and seeking new possibilities for customer engagement.

Succeed Together: Foster collaboration within the team, celebrate shared achievements, and act as a local brand ambassador to build strong relationships within the community.

Qualifications

Who You Are

• Fluent in the local language and fluent in spoken and written English. Other languages (e.g., Chinese, Arabic, Russian) are a plus.
• Strong knowledge of the luxury jewellery retail industry and an inherent interest in the jewellery industry.
• Proven record of delivering sales results and experience in a store environment, flagship is a plus.
• A proactive leader who takes initiative and drives meaningful impact.
• An effective communicator who sets clear expectations and inspires confidence.
• Foster a collaborative environment where team success is celebrated, and you work closely with colleagues to achieve common goals contributing to a high-performing culture.
• An innovative thinker who challenges conventions and seeks new possibilities.
• A collaborative individual who fosters teamwork and celebrates shared achievements.
• Strong business and commercial acumen, entrepreneurial spirit, capable of analysing, organising, and planning, creative, diplomatic, detail-oriented, results-oriented, energetic, dynamic, empathy for the De Beers brand, confidence in influencing and strong selling ability.
• Proficient in Microsoft Office (Excel, Word, PowerPoint), able to use a POS system, and strong digital presentation skills.

Additional Information

• A great working environment
• Employee share schemes
• Flexible benefits package

Who we are

De Beers Group is a company with a rich history and a sparkling future. Since 1888 our experts have searched the world for nature’s most precious gem. Our diamonds bring beauty to the world. But we think they can do so much more. We want our diamonds, and our business, to make life brilliant – for our people, our customers and the world around us.

Safety

Safety first is a way of life for us. We are unconditional about the safety, health and well-being of our colleagues, at work and at home, and about that of the communities where we work. We aim to lead the industry by investing in innovation to protect people, who are at the heart of our business. Our high performing teams take accountability for their own and others' actions, work collaboratively, and always show care and respect.

Inclusion & Diversity

We are committed to promoting an inclusive and diverse workplace where we value and respect every colleague for who they are. We provide equality of opportunity to enable everyone to fulfil their potential. Referrals Referral incentive applicable: This opportunity is open to a paid referral incentive. Referral incentives are applicable to De Beers Group internal employees only.

Successful candidates will be required to complete background screening which may include a criminal check and validation of qualifications