Assistant Store Manager

SmartRecruiters, Inc.; Chester; On-site; GBP 21,000 - 27,000; Full time

Benefits offered by this job

Commission-based bonuses

Group rewards & recognition

Frasers Group discount

Job summary

Evans Cycles is seeking an Assistant Manager to support the Store Manager in day-to-day operations. You will lead the team, drive sales, and ensure an exceptional customer experience for every visitor.

Join a cycling-focused retailer and help maintain high standards in merchandising, stock control, and store administration while working flexible hours including evenings and weekends.

Qualifications

• Retail management or supervisory experience
• Strong leadership to motivate a team
• Excellent customer service and communication skills
• Sales-driven with a track record of meeting/exceeding targets
• Knowledge and enthusiasm for cycling is desirable
• Organised, adaptable in a fast-paced environment
• Computer-literate and comfortable with admin tasks
• Flexible to work evenings, weekends and varied shifts

Responsibilities

• Support the Store Manager in leading and motivating the team to deliver excellent service and achieve sales targets.
• Set high standards for customer experience and ensure these are consistently met.
• Drive sales by coaching the team on product knowledge, selling techniques, and service excellence.
• Oversee merchandising standards to keep the store well-presented and commercially strong.
• Assist with staff training and development to grow skills and knowledge.
• Support inventory management including stock levels, restocking, and accuracy checks.
• Oversee cash handling procedures and store operations, including opening and closing duties.
• Promote a safe, compliant, and well-organised store environment.
• Gather customer feedback and share ideas to improve store performance.
• Carry out administrative tasks such as scheduling, payroll, and reporting as required.

Skills

Leadership

Customer service

Sales targets

Communication

Coaching

Merchandising

Inventory management

Cash handling

Payroll

Administrative tasks

Job description

As an Assistant Manager at Evans Cycles, you’ll support the Store Manager in running the store day-to-day – leading the team, driving sales, and delivering the best possible experience for every customer. You’ll combine strong retail management skills with a genuine passion for cycling, inspiring your team to achieve great results while ensuring the store runs smoothly and efficiently.

Job Description

What You’ll Be Doing

Supporting the Store Manager in leading and motivating the team to deliver excellent service and achieve sales targets.

Setting high standards for customer experience and ensuring these are consistently met.

Driving sales by coaching the team on product knowledge, selling techniques, and service excellence.

Overseeing merchandising standards to keep the store well-presented and commercially strong.

Assisting with staff training and development, helping the team grow their skills and knowledge.

Supporting inventory management including stock levels, restocking, and accuracy checks.

Overseeing cash handling procedures and store operations, including opening and closing duties.

Promoting a safe, compliant, and well-organised store environment.

Gathering customer feedback and sharing ideas to improve store performance.

Carrying out administrative tasks such as scheduling, payroll, and reporting as required.

Qualifications

About You

Previous retail management or supervisory experience (cycling or sporting goods experience is a bonus).

Strong leadership skills with the ability to motivate and inspire a team.

Passionate about customer service with excellent communication skills.

Sales-driven, with experience meeting and exceeding sales targets.

Knowledge and enthusiasm for cycling products is highly desirable.

Organised, adaptable, and comfortable working in a fast-paced environment.

Computer-literate and confident with administrative tasks.

Flexible to work evenings, weekends, and varied shifts in line with store hours.

Additional Information

Why Join Us?
We don’t just sell bikes – we live cycling. As part of Evans Cycles and the wider Frasers Group, you’ll have access to great rewards, development, and opportunities to grow your career.

Here’s what you can expect:

• Commission-led bonuses across a wide range of products.
• Monthly Group Rewards & Recognition.
• A wide range of development courses with national qualifications.
• Group-wide 20% discount across all Frasers Group brands.
• Discounted gym membership.