Assistant Marketing Manager

Boots Opticians; Nottingham; On-site; GBP 30,000 - 45,000; Full time

Job summary

A leading health and beauty retailer in the United Kingdom is seeking 3 Assistant Shopper Marketing & Visual Merchandising Managers. In this role, you will lead the creative development and execution of in-store experiences. Ideal candidates should have a background in shopper marketing or visual merchandising and a passion for current market trends. This position offers flexible benefits and opportunities for part-time work.

Benefits

Retirement Savings Plan

Enhanced maternity/paternity/adoption leave pay

Discretionary annual bonus

Generous discount on products

Flexible benefits including gym membership

Qualifications

• Background in Shopper Marketing, Visual Merchandising or similar role.
• Passionate about market trends and activations.
• Understanding of design and development methods.
• Confidence to make informed decisions.

Responsibilities

• Be the brand guardian for instore execution.
• Translate campaigns for all touch points.
• Own creative development for instore activation.
• Lead strategic visual merchandising projects.
• Collaborate with teams for insight-backed activation.
• Manage stakeholder engagement and budget.
• Focus on operational excellence and relationships.

Skills

Shopper Marketing

Visual Merchandising

Creative Thinking

Trend Awareness

Job description

Job Description

Closing date: 13/11/25

About the role

Do you thrive on creativity, design, and bringing big ideas to life? Are you excited by the challenge of creating standout in-store experiences that truly connect with customers? We’re looking for 3x Assistant Shopper Marketing & Visual Merchandising Managers, with capacity both Permanently and as an FTC, to take the lead on the creative development and execution of our most exciting activations — from Skincare launches to our magical Christmas campaigns. As part of the In Store Marketing Team, you’ll be at the heart of how our brands live and breathe in the retail environment. That means shaping our temporary, high-impact promotional initiatives and permanent luxury furniture projects— transforming insight into bold, beautiful, and disruptive shopper experiences.

Key responsibilities

• Be the brand guardian for creative translation of the Brand Visual Identity for instore execution within UK&I/EMEA & APAC markets, also working closely with our US teams.
• Translate initiatives and campaigns for instore execution across all touch points within Instore.
• Own the creative development of 3D kit for instore activation.
• Lead any strategic creative development for locally led visual merchandising projects.
• Work closely with Brand, Commercial and Category Management Teams to ensure all activation is backed in insight and has clear commercial return on investment.
• Collaborate with agency partners on briefing, creative development and production.
• Oversee all stakeholder engagement and sign off of activity before go to market.
• Strong budget management.
• Focus operational excellence and landing right first time for stores and our customers.
• Evolve and embed best in class ways of working to maintain internal, retailer and agency relationships.

What you’ll need to have

• A background in Shopper Marketing, Visual Merchandising or similar Creative / Marketing role.
• Passionate about trends and keeping up to date with market campaigns and activations.
• An understanding of design and development and print methods.
• Confidence to make own informed decisions.

Our benefits

• Retirement Savings Plan.
• Enhanced maternity/paternity/adoption leave pay.
• Discretionary annual bonus.
• Generous discount on our own brands and partner businesses.
• Flexible benefits scheme including option to buy additional holiday, discounted gym membership, life assurance, activity passes and much more.

What's next

Where a role is advertised as full‑time, we are open to discussing part‑time and job share options during the application process. If you require additional support as part of the application and interview process, we are happy to provide reasonable adjustments to help you to be at your best.

We are a Ban the Box employer and will consider the suitability of applicants with criminal convictions on a case‑by‑case basis.