Assistant Marketing and Campaigns Optimisation Manager

Co-op; Manchester; Hybrid; GBP 40,000 - 48,000; Full time

Job summary

A community-focused organisation is seeking an Assistant Marketing and Campaigns Optimisation Manager to enhance marketing strategies through data analysis and customer insights. This role involves developing segmentation strategies and collaborating with teams to improve campaign performance. Ideal candidates should have experience in marketing analysis and analytics. The position offers a salary of up to £48,000 and includes attractive benefits like an annual bonus, generous leave, and 30% discount on products.

Benefits

Annual bonus based on performance

28 days holiday plus bank holidays

Pension with up to 10% employer contributions

30% discount on Co-op products

Stream – early access to pay

Virtual healthcare support

24/7 colleague support

Training and career progression

Cycle-to-work scheme

Qualifications

• Experience in marketing performance analysis, CRM, or campaign optimisation.
• Background in customer segmentation and targeting in a B2B environment.
• Strong analytical skills and the ability to turn complex data into clear insights.
• Good understanding of customer insight shaping marketing decisions.

Responsibilities

• Use data to develop and deliver segmentation and targeting strategies.
• Analyse customer behaviour and optimise marketing.
• Align campaign strategy across teams.
• Review CRM data for accurate segmentation.
• Track campaign performance and identify improvement opportunities.
• Plan and deliver engaging marketing campaigns.
• Champion data-led decision-making across the team.

Skills

Marketing performance analysis

CRM

Data analytics

Customer segmentation

B2B targeting

Job description

Assistant Marketing and Campaigns Optimisation Manager
Up to £48,000 plus great benefits (Work Level 6A)
Location: Manchester/Scunthorpe (hybrid working – typically two to three days per week spent across our Manchester and Scunthorpe offices, with at least one day each week based in Scunthorpe)

Co-op Wholesale is growing, and we’re looking for people who want to help shape what comes next. As an Assistant Marketing and Campaigns Optimisation Manager in our brand-new Customer Experience team, you’ll play a big part in making sure our campaigns hit the mark.

In this role, you’ll put data at the heart of your decision-making, helping us to target the right people with the right messages. Working closely with teams across the business, you’ll make sure our content connects with customers and serves their needs.

Why this role matters

We’re building something big at Co-op Wholesale. With a refreshed structure and exciting plans ahead, we’re creating new opportunities to strengthen our proposition for our independent retailers, key accounts, and a growing corporate client base. To do that, we need to make sure our marketing campaigns are engaging, relevant, and backed by data – helping us to build smarter segmentation strategies and improve how we deliver activity. This is where you come in.

This is your chance to help bring new ideas to life and make a real impact across Co-op Wholesale. Be part of it.

What you’ll do

• Use data to develop and deliver segmentation and targeting strategies that improve marketing campaign performance
• Analyse customer behaviour, engagement, and commercial outcomes to optimise how and where we market
• Work with commercial, insights, digital, and central operations teams to align campaign strategy
• Review CRM data and onboarding flows to make sure segmentation is accurate
• Track campaign performance and spot opportunities to improve
• Help plan and deliver marketing and communications campaigns that drive engagement
• Champion data-led decision-making across the Customer Experience team

What you’ll bring

• Experience in marketing performance analysis, CRM, or campaign optimisation
• A background in customer segmentation and targeting in a B2B environment
• Strong analytical skills and the ability to turn complex data into clear insights
• A good understanding of customer insight and how it shapes marketing decision-making

Why Co-op?

At Co-op, we’re owned by our members. And because we’re owned by you, we can do right by you. So when you join us, you’re not just taking a job, you’re joining a movement. We’re an organisation that puts people and communities first, and we’re powered by purpose. We want this to be a place where you can thrive, so you’ll also receive:

• An annual bonus (based on personal and business performance)
• 28 days holiday (rising to 32 with service) plus bank holidays
• A pension with up to 10% employer contributions
• 30% discount on Co-op products and 10% off other brands
• Stream – early access to a percentage of your pay as you earn it
• Virtual healthcare including GP appointments, mental health support, nutrition and fitness advice
• 24/7 colleague support service
• Training and support for your development and career progression
• Cycle-to-work scheme

A place you’ll belong

We’re building diverse teams that reflect the communities we serve. We welcome applications from everyone, and our support centre is an inclusive environment where all our colleagues can thrive.

If you have a disability, we’ll make reasonable adjustments to support you through the recruitment process. We’re also proud to be part of the Disability Confident scheme - if you’re disabled and you meet the minimum criteria for this job, we’ll guarantee you an interview.
Learn more about our recruitment process at https://jobs.coop.co.uk/apply-process

Explore our commitments to diversity, inclusion and wellbeing at https://jobs.coop.co.uk/diversity-inclusion-wellbeing

As part of your application, you'll need to complete an online assessment. This assessment typically takes up to 50 minutes. If you're a current Co-op colleague, this does not need to be completed.