Assistant Manager, Marketing Analytics

lloyds banking group; City of Edinburgh; Hybrid; GBP 47,000 - 54,000; Full time

Job summary

A leading UK banking and financial services group is seeking an Assistant Manager, Marketing Analytics to drive marketing strategy through actionable insights. The ideal candidate will utilize their expertise in data analysis and marketing performance evaluation to translate complex data into clear recommendations. Join a varied team focused on developing machine learning models and benefiting from a hybrid working environment that supports flexibility. Key skills include proficiency in Python and experience with marketing analytics tools.

Benefits

Generous pension contribution of up to 15%

Annual performance-related bonus

Share schemes including free shares

28 days holiday plus bank holidays

Well-being initiatives

Qualifications

• 1-2 years of hands-on Python experience for data science.
• Experience with data analysis and marketing performance.
• Proficiency in Python libraries like Pandas and NumPy.

Responsibilities

• Develop and maintain attribution machine learning models.
• Analyse campaign performance and identify trends.
• Translate complex data into actionable insights.

Skills

Marketing analytics

Python development

Data visualization

Analytical skills

Tools

Python

Google Analytics (GA4)

SQL

Power BI

Job description

End Date

Salary Range

We support flexible working – click here for more information on flexible working options

Flexible Working Options

Flexibility in when hours are worked, Hybrid Working, Job Share, Reduced Hours

Job Description Summary

Job Description

Job Title: Assistant Manager, Marketing Analytics

Salary: £47,790 – £53,100 per annum, plus excellent benefits
Location: Bristol, Leeds, Halifax, Edinburgh, Chester
Hours: 35 hours per week, full-time
Working Pattern: Hybrid – spend at least two days per week (or 40% of your time) at one of our hubs

About the Role

Join Lloyds Banking Group’s Marketing Effectiveness team, part of Customer Insights, Planning & Effectiveness within the Brands, Marketing & Experience (BMX) function. BMX is a Group-wide team dedicated to building strong, inclusive, and sustainable brands that enhance customer experience and drive growth.

We’re looking for a curious, data-driven Assistant Manager, Marketing Analytics to help shape marketing strategy through actionable insights. If you love working with data, uncovering trends, and influencing decisions, this is an exciting opportunity to take your career to the next level.

You’ll play a key role in evaluating marketing performance across digital, CRM, and ATL channels, supporting attribution modelling and contributing to marketing mix modelling (MMM) projects. Your work will help turn data into stories—showing what’s working, what’s not, and where we can optimise for better results.

What You’ll Do

• Develop and maintain attribution machine learning models to assess channel performance.
• Analyse campaign performance across digital, CRM, and ATL channels to identify trends and opportunities.
• Translate complex data into clear, actionable insights and recommendations for marketing stakeholders.
• Present findings in an engaging way to both technical and non-technical audiences.

What We’re Looking For

• Experience in marketing analytics or performance analytics.
• Technical skills:
• 1–2 years of hands-on Python development experience (data science or ML contexts).
• Proficiency with Python libraries (Pandas, NumPy, Scikit-Learn) and testing frameworks (e.g., PyTest),
• Familiarity with CI/CD pipelines, deploying ML models into production, and monitoring performance.
• Understanding of digital attribution techniques (e.g., last-click, linear, time decay, multi-touch).

Tools & Technologies

• Analytics: Google Analytics (GA4), Adobe Analytics
• Data & Querying: Python, SQL, Excel, BigQuery
• Visualisation: Power BI, Looker
• Cloud: GCP, Vertex AI

About working for us

Our ambition is to be the leading UK business for diversity, equity and inclusion supporting our customers, colleagues and communities, and’re committed to creating an environment in which everyone can thrive, learn and develop.

We were one of the first major organisations to set goals on diversity in senior roles, create a menopause health package, and a dedicated Working with Cancer Initiative.

We offer reasonable workplace adjustments for colleagues with disabilities, including flexibility in office attendance, location and working patterns. And, as a Disability Confident Leader, we guarantee interviews for a fair and proportionate number of applicants who meet the minimum criteria for the role with a disability, long-term health or neurodivergent condition through the Disability Confident Scheme.

We provide reasonable adjustments throughout the recruitment process to reduce or remove barriers. Just let us know what you need.

We also offer a wide-ranging benefits package, which includes:

• A generous pension contribution of up to 15%
• An annual performance-related bonus
• Share schemes including free shares
• Benefits you can adapt to your lifestyle, such as discounted shopping
• 28 days holiday, with bank holidays on top
• A range of wellbeing initiatives and generous parental leave policies

If all of this resonates, and you want a job with big meaning, then please do get in touch to discuss!

At Lloyds Banking Group, we're driven by a clear purpose; to help Britain prosper. Across the Group, our colleagues are focused on making a difference to customers, businesses and communities. With us you'll have a key role to play in shaping the financial services of the future, whilst the scale and reach of our Group means you'll have many opportunities to learn, grow and develop.

We keep your data safe. So, we'll only ever ask you to provide confidential or sensitive information once you have formally been invited along to an interview or accepted a verbal offer to join us which is when we run our background checks. We'll always explain what we need and why, with any request coming from a trusted Lloyds Banking Group person.

We're focused on creating a values-led culture and are committed to building a workforce which reflects the diversity of the customers and communities we serve. Together we’re building a truly inclusive workplace where all of our colleagues have the opportunity to make a real difference.