Assistant General Manager

Everlast Gyms; Sheffield; On-site; GBP 32,000 - 42,000; Full time

Benefits offered by this job

Colleague discount

Free gym membership

Recognition programmes

Development opportunities (Level 3/5)

Industry knowledge growth (PT & Group)

Career progression

High-performance culture

Leadership coaching

Job summary

Everlast Gyms, part of Frasers Group, is seeking an Assistant General Manager in Sheffield to lead from the front and deliver outstanding member experiences. You will support the General Manager, drive sales, uphold high standards of operations and safety, and develop a motivated team across a busy fitness club.

The role requires strong leadership, excellent communication and a passion for customer service, with flexibility to work evenings and weekends as needed.

Qualifications

• Strong track record of leading teams and delivering business results.
• Excellent communication and interpersonal skills.
• Commercial awareness with the ability to influence performance.
• Passion for delivering exceptional customer experiences.
• Flexible working patterns including evenings, weekends and bank holidays.

Responsibilities

• Lead and develop high-performing teams to deliver sales, member experience and operations targets.
• Drive revenue streams including memberships, personal training and ancillary services.
• Maintain high operational standards and safety compliance.
• Manage club level performance metrics and KPIs.
• Foster a positive, energetic, inclusive culture and professional conduct.
• Support recruitment, onboarding and retention of top talent.

Skills

Leadership experience

Communication skills

Commercial awareness

Customer service

Team development

Job description

As an Assistant General Manager, you'll play a key leadership role in the success of your club, supporting the General Manager to deliver exceptional results across sales, member experience, operations and team performance. This is a hands-on leadership role where you'll lead from the front, develop high-performing teams and create an outstanding environment for members and colleagues alike. With clear progression opportunities, industry-leading development and the backing of Frasers Group, this is an exciting opportunity for an ambitious manager looking to grow their career within the fitness and leisure industry., As Assistant General Manager, you'll support the overall commercial and operational performance of the club, helping to create a best-in-class experience for members while delivering key business objectives. You'll be responsible for driving results, maintaining high operational standards and developing a motivated team that consistently delivers outstanding service.

Leadership & People Development

• Coach, motivate and develop colleagues to achieve their full potential
• Support recruitment, onboarding and retention of top talent
• Deliver regular performance conversations and feedback
• Help create a positive, energetic and high-performing team culture
• Lead by example, demonstrating professionalism and accountability

Commercial Performance

• Support delivery of all revenue streams including memberships, Personal Training and secondary spend
• Drive sales performance through effective member engagement and conversion
• Monitor and improve club KPIs and business performance metrics
• Support local marketing activity and member growth initiatives
• Identify opportunities to improve profitability and operational efficiency

Member Experience

• Create an exceptional experience for every member, every visit
• Build a welcoming and inclusive club environment
• Resolve member queries and concerns with professionalism and urgency
• Drive member retention through exceptional service standards
• Ensure delivery of Everlast's member journey programmes and initiatives

Operational Excellence

• Support the day-to-day running of the club
• Ensure company processes, standards and initiatives are delivered effectively
• Maintain exceptional standards of cleanliness, presentation and safety
• Ensure compliance with company policies and procedures
• Support Health & Safety compliance, risk management and pool plant operations where applicable

Adaptability & Accountability

• Take ownership of challenges and deliver practical solutions
• Respond positively to change and support colleagues through it
• Maintain high standards, even in a fast-paced environment
• Act as a role model for professionalism, resilience and continuous improvement

Previous Leadership Experience

• Strong track record of leading teams and delivering business results
• Excellent communication and interpersonal skills
• Commercial awareness with the ability to influence performance
• Passion for delivering exceptional customer experiences
• Flexible approach to working patterns, including evenings, weekends and Bank Holidays

Desirable

• Level 2 Fitness Qualification
• Experience working within a gym, health club or leisure environment
• Knowledge of membership sales, retention and fitness operations
• Pool plant and Health & Safety experience

Everlast Gyms is part of Frasers Group, one of the UK's most ambitious retail and fitness businesses.

We're committed to creating market-leading fitness experiences, investing in our people and building high-performing teams that deliver outstanding results. If you're passionate about leadership, customer experience and developing your career within a growing fitness brand, we'd love to hear from you.

• 20% colleague discount across all Frasers Group brands
• Free Everlast Gyms membership
• Monthly recognition programmes including Everlast Champions and Frasers Group Champion
• Fully funded development opportunities, including Level 3 and Level 5 Management & Leadership qualifications
• Opportunities to develop fitness industry knowledge, including PT and Group Training pathways
• Career progression opportunities within a growing business
• Work within a high-performance culture that recognises and rewards success
• Ongoing support, coaching and leadership development