Assistant Director of Digital & Audience Engagement

Shelter; City Of London; Hybrid; GBP 50,000 - 70,000; Full time

Job summary

A charitable organization is seeking an experienced Assistant Director of Digital & Audience Engagement to lead their digital strategy and enhance audience engagement efforts. The role involves shaping the digital delivery, driving change through insight, and ensuring alignment with organizational goals. Ideal candidates will have a strong track record in digital leadership and expertise in agile methodologies. This position offers comprehensive benefits, including 30 days of leave and support for flexible working.

Benefits

30 days annual leave

Enhanced family friendly policies

Pension and interest free travel loans

Qualifications

• Proven expertise in leading digital strategy and audience engagement.
• Experience in delivering high-performing digital services.
• Strong knowledge of digital technologies and the digital landscape.

Responsibilities

• Lead the development and delivery of digital, content, and CRM functions.
• Champion a digital-first mindset and enhance digital collaboration.
• Inspire cross-organizational collaboration and influence change.

Skills

Digital Leadership

Agile Methodologies

Stakeholder Management

Communication

Job description

Are you a visionary digital leader with a passion for using insight and innovation to drive change? Join Shelter as our Assistant Director of Digital & Audience Engagement, where you’ll shape our digital strategy, and deliver real impact in support of Shelter’s mission to end homelessness and the housing emergency.

About the role

We are seeking a visionary and strategic Assistant Director of Digital & Audience Engagement to lead on Shelter’s digital strategic direction and digital delivery, strengthen our audience engagement and embed learning and insight-driven decision‑making across Shelter.

This is a key leadership role responsible for leading and delivering our digital purpose – ensuring that digital channels, platforms and content deliver measurable impact, align with Shelter’s organisational strategy, and meet the needs of diverse audiences and internal stakeholders.

Role specifics

You will lead the development and delivery of Shelter’s Digital, Content, CRM, Audience Insight and Monitoring, Evaluation and Learning functions, building capability, flexibility and high performance through strong, adaptable leadership. A transformative and experienced digital leader, you’ll bring proven expertise in agile, lean and product management methodologies, with a track record of delivering high‑performing digital services and driving culture change across complex organisations. You’ll champion a digital‑first mindset, enhancing digital maturity and collaboration while ensuring our strategies and services are rooted in evidence, insight and performance data. With deep knowledge of digital technologies and the wider digital landscape, you’ll identify opportunities to maximise Shelter’s impact and lead integrated, audience‑centred strategies that grow reach, engagement and support. Skilled in stakeholder management, commercial acumen and persuasive communication, you’ll inspire cross‑organisational collaboration and influence change. You’ll also foster a culture of inclusion, accountability and learning, combining strategic vision with a pragmatic, can‑do approach to delivery.

Benefits

We offer a wide range of benefits, including 30 days of annual leave, enhanced family friendly policies, pension and interest free travel loans. Our employees also have access to a tenancy deposit loan, payroll giving, cycle to work scheme and an employee assistance programme.

We are happy to talk about flexible working, personal growth, and to promote a workplace where you can be yourself and achieve success based only on your merit.

Apply to be part of our team and be the change you want to see in society.

About the team

The Campaigns, Policy and Communications (CPC) directorate at Shelter researches and understands the full range of Shelter’s audiences, creates the content, products and strategies needed to engage and support them, and campaigns for the systemic change needed to end the homelessness and the housing emergency.

Digital and Audience Engagement is the window in and out of the organisation, through which we understand and engage the full array of audiences with an interest in Shelter. The team gathers and interprets learning and insights on our work and our audiences, to inform Shelter’s communications, campaigns and service delivery. The team is also the curator of the most commonly accessed means by which supporters, campaigners, advice‑seekers, service‑users, professionals and others seek to understand and engage with Shelter.

About Shelter

Home is a human right. It’s our foundation and where we thrive. Yet everyday millions of people are being devastated by the housing emergency.

We exist to defend the right to a safe home. Because home is everything.

We need ambitious, passionate people to join us. This is your chance to play a part in the fundamental change we are striving to achieve.

Our enemy is the social injustice at the core of the escalating housing emergency. To win this fight, we must be representative of the people we are here to help and those who support our movement. In all our people decisions, we take pride in being inclusive, equitable and transparent. We are committed to combating racism both within and outside Shelter. We welcome you on our journey to becoming truly anti‑racist.

Safeguarding statement

Safeguarding is everyone's business. Shelter is committed to protecting the health, wellbeing and human rights of those we support, and enabling them to live free from harm, abuse and neglect. All our staff will be expected to observe professional standards of behaviour and conduct their work in line with our Safeguarding Policies.

Shelter does not accept unsolicited CVs from external recruitment agencies nor accept the fees associated with them.