Assistant Customer Marketing Manager - Retail

Global Brands Ltd; Hasland; On-site; GBP 60,000 - 80,000; Full time

Job summary

A leading independent drinks brand development business is seeking an Assistant Customer Marketing Manager in Hasland, UK. The ideal candidate will have 2-4 years of experience in customer marketing and will be responsible for creating customer-specific activation plans, managing budgets, and executing impactful marketing strategies across multiple retailers. This role offers a competitive salary, travel expenses, and opportunities for career progression.

Benefits

Competitive salary

Travel expenses

Health & well-being scheme

25 days holiday

Pension

Career progression opportunities

Qualifications

• 2-4 years' experience in customer marketing, category management, or Off Trade retail roles.
• Proven budget management and ROI delivery.
• Able to translate data into persuasive stories.

Responsibilities

• Help build and execute customer-specific activation plans.
• Work with category team to create retailer-ready stories.
• Manage A&P budgets alongside sales colleagues.

Skills

Customer marketing experience

Data storytelling

Budget management

Project management

Communications skills

Job description

With our internal marketing team growing, we now have a new opportunity for an Assistant Customer Marketing Manager. We're looking for a bold, creative, and commercially savvy marketer who knows how to turn insight into action and campaigns into impact. If you love working at the intersection of sales, events and brand strategy—and you're not afraid to roll up your sleeves and get stuck in—this is the role for you! Be part of the marketing force behind commercial growth in Off Trade Retail. You'll help bring together data, insight and creativity to deliver customer‑specific activations, compelling category stories and profitable growth plans. Reporting into the Head of Customer Marketing (with a dotted line to the National Account Controller – Off Trade), you'll partner closely with sales, category, and retailer contacts to make sure our brands win on shelf and in shoppers' baskets.

Responsibilities

• Help build and execute customer‑specific activation plans for multiple retailers (including Tesco, Asda, Morrisons, Lidl, Aldi, etc.) discounters, and convenience.
• Work hand‑in‑hand with the in‑house category team to turn data and insight into powerful, retailer‑ready stories and ranging recommendations.
• Manage A&P budgets alongside sales colleagues, maximising return on spend with clear tracking and evaluation.
• Help deliver shopper activations, NPD launches, promotions, and POS from idea through to execution in‑store.
• Partner with National Account Managers to create customer presentations, tenders, and JBP inputs that land with impact.
• Evaluate all activity and share "what worked / what next" learnings to sharpen future plans.
• Act as the go‑to marketing contact for Off Trade Retail, ensuring alignment between brand strategy and customer objectives.
• Build strong relationships with retailer stakeholders and third‑party media/data partners, always representing our brands with confidence and energy.

Measures of Success

• Consistent value and volume growth across Off Trade Retail accounts.
• Clear, measurable ROI from all A&P investment.
• NPD launches and activations delivered on time, on budget, on brief.
• Recognition by customers as a category partner and activation leader.
• Positive feedback from Head of Customer Marketing, National Account Controller, NAMs, and category team.

Qualifications

• 2–4 years' experience in customer marketing, category management, or Off Trade retail roles.
• Commercially sharp with proven budget management and ROI delivery.
• Comfortable translating data into stories that persuade buyers and inspire teams.
• Track record of helping deliver impactful retailer activations and NPD launches.
• Strong project manager who thrives under pressure and manages multiple priorities.
• Confident communicator with the ability to influence both internally and externally.
• High‑energy, self‑starter with a growth mindset and a balance of strategic thinking and hands‑on delivery.

We are Global Brands Ltd – the leading independent drinks brand development business that owns, markets and distributes an enviable collection of products across the RTD/RTS, spirits, soft drinks and beer categories. We've developed some of the best performing brands in the marketplace such as VK, HOOCH and Franklin & Sons. Our recipe for success involves spotting market trends early, knowing our customers' business goals and needs, and having expert buying, marketing and sales teams. At Global Brands, we are more than just beverages; we're curators of experiences that enhance moments and forge connections. Our extensive range of brands, known and loved by many, is a testament to our commitment to quality, innovation and excellence in the drinks sector. Our Head Offices are based within our own award‑winning 4‑star Hotel CASA in Chesterfield, Northeast Derbyshire. Global Brands Ltd proudly manages its Talent Acquisition and onboarding processes in house. Please no Recruitment Agency enquiries.

Benefits

• Competitive salary
• Travel expenses
• Enrolment into our health & well‑being scheme
• 25 days holiday
• Pension
• Opportunities for career progression within the business