Assistant Brand Manager - Robinsons

Carlsberg Britvic; Hemel Hempstead; On-site; GBP 40,000 - 56,000; Full time

Job summary

Carlsberg Britvic is recruiting an Assistant Brand Manager for the Robinsons Dilutes portfolio to drive growth across core, Creations, Cordials and Minis ranges. Reporting to the Senior Brand Manager, you will help land key activations, optimise online presence and support trade across the UK.

You will use Nielsen/Kantar data, collaborate with cross-functional teams, and manage NPD activations, packaging, pricing, and asset execution to deliver brand targets.

Qualifications

• Experience in FMCG/brand management.
• Experience using data to present insights and actions.
• Interest in digital channels (eRetail, Amazon, Ocado).
• Collaborative across cross-functional teams and accountable for delivery.

Responsibilities

• Lead external monthly brand performance reviews using Nielsen & Kantar data.
• Lead Trade & Internal engagement plans for Robinsons.
• Support Brand Manager on NPD activations to enhance visibility and engagement.
• Support execution of social assets and paid/organic social activities.

Skills

FMCG experience

Data-driven insights

Digital channel

Cross-functional collaboration

Stakeholder management

Education

Brand/Marketing degree

Tools

Nielsen

Kantar

Job description

A great opportunity to join the number #1 Squash brand in a critical, high visibility, marketing role. As Robinsons Assistant Brand Manager you will play a pivotal role in delivering our vision to be the undisputed first drink of choice for families. Robinsons is the UK's No 1 and nation's favourite squash brand, playing a critical role in the recruitment of future soft drink consumers. The Robinsons Dilutes category is worth over £200m RSV with a scale portfolio of sub brands including our Core range, Creations, Mini's and Cordials that all play an important role for consumer and category. In 2027 we have a exciting plans for Robinsons featuring; NPD, Activations, with channel plans and strategies to leverage the power of our portfolio of amazing sub brands. Working on the Robinson's Dilutes portfolio, you will support and help manage the Robinsons range, including our Core, Creations, Cordials and Minis ranges. You will be involved in landing key activation projects and emerging channels such as eRetail and online to help contribute to the overall brand targets. If you are interested in joining our journey, we are now recruiting for an Assistant Brand Manager - Robinsons. Reporting to the Senior Brand Manager, this role will play a key part of our succuss journey and you will have the opportunity to be involved in the following:

Role Responsibilities

• Lead the external monthly brand performance reviews using a combination of Nielsen & Kantar data to bring to life key insights and actions
• Lead the Trade & Internal engagement (PR & Trade Shows etc) plans for Robinsons
• Support the Brand manager on landing and executing key NPD activations to enhance visibility and customer engagement.
• Support the brand team on execution of our social assets and paid and organic social activities and posts
• Be our Ecommerce & Pure play 2027 brand lead to help manage our optimised online imagery and working closely with our online activation teams to execute the plans
• Support the team on artwork and activation approvals to support our NPD launches in 27
• Work closely with the sales team to ensure a fantastic standard of brand execution and distribution growth across the UK market.
• Work across the full brand mix - packaging, pricing, marketing / sales support plan, to deliver growth targets for the brands.

Experience within an FMCG business/ brand is desired.

• Experience of using data to present insights and key actions from
• Interest in working with digital channels and customers including eRetail, Pureplay (Amazon & Ocado)
• A collaborative team player that works effectively across a variety of cross functional teams and be accountable for delivery of projects
• Eye for detail when reviewing artwork and activation assets to ensure we execute high brand standards across different consumer and shopper touchpoints
• Results oriented with an instinct for driving initiatives to completion and delivering at pace.
• Ability to move from concept to action at the right time and able to keep self and teams focused on the right priorities.
• Ability to develop accountability across the organisation, with a strong focus on stakeholder relationships.

Carlsberg Britvic is the largest multi-beverage supplier in the UK and is home to some of the most iconic and popular beers & soft drinks, including Carlsberg Danish Pilsner, 1664, Poretti and Brooklyn to ale favourites such as Hobgoblin and Wainwright. For soft drinks, Carlsberg Britvic's brands include J2O, Robinsons, Tango and London Essence along with the licence rights to the Pepsi portfolio in the UK including Pepsi MAX, 7UP, Lipton Iced Tea and Rockstar Energy.

With a strong national footprint, the Carlsberg Britvic business includes 6 production facilities and 16 logistics depot's servicing customers up and down the UK. As these two historical businesses have come together, the one common goal remains, and that is ensuring our people succeed., This is an exciting time to join our newly formed business - with their incredible individual history's, innovation of products and some of the UK's most iconic brands, Carlsberg Britvic strives to deliver the best service to our customers and consumers. We aim to make a difference, bringing together two diverse companies, our global reach enables opportunity, growth and a chance to work with some fantastic people.