Assistant Brand Manager - Myvitamins

THG; Manchester; On-site; GBP 30,000 - 40,000; Full time

Job summary

A global nutrition company in Manchester is seeking an Assistant Brand Manager to support the execution of brand strategy for Myvitamins. You will assist in developing marketing campaigns and manage product launches while driving brand engagement and sales across channels. The ideal candidate has a marketing degree and 2 years of relevant experience, with strong skills in digital marketing and analytical thinking.

Benefits

25 days annual leave plus bank holidays

Enhanced maternity and paternity pay

Access to on-site gym

Up to 50% staff discount on THG brands

Access to in-house GP and therapist

Qualifications

• 2 years’ experience in brand management, marketing, or product management.
• Strong understanding of digital marketing channels and consumer behaviour.

Responsibilities

• Support in developing and executing annual brand plans.
• Assist in planning and delivering integrated marketing campaigns.
• Conduct competitor analysis to identify trends for brand growth.

Skills

Digital marketing understanding

Analytical mindset

Excellent communication skills

Project management skills

Creative thinking

Education

Degree in Marketing, Business, or related field

Tools

Microsoft Office Suite

Google Analytics

Job description

About THG

We are THG, a global ecommerce group on a mission to be the global online leader in beauty and sports nutrition. Our portfolio of leading retailers and brands such as LOOKFANTASTIC, Myprotein, ESPA, Perricone MD, and Cult Beauty form our two core businesses: THG Beauty and THG Nutrition. From Manchester to New York, we’re powered by a team of over 2500 people who work together, lead by example, and think BIG. With us, you’ll go further, faster. What are you waiting for?

About THG Nutrition

THG Nutrition is home to some of the best‑loved and most trusted names in wellbeing and nutrition, including Myprotein, the world’s largest online sports nutrition brand, its family of brands, Myvegan, Myvitamins & MP Activewear. We want to be the world’s most empowering health movement, championing everyone to live healthier, more active lives. Our brands and people exist to break boundaries, to power and to empower those who want more. Everything we do is in‑house, from manufacturing and new product development to content creation, e‑commerce, marketing and logistics. This means we’re perfectly positioned to deliver to our vision and keep our place at the top of a fast‑moving, global industry. It’s an incredibly exciting time to join the team, and we’re always looking for talented people who share our vision and values to drive our Nutrition movement forward.

Job Title: Assistant Brand Manager

Reporting to: Head of Brand

Brand: Myvitamins

Company: THG Nutrition

Location: THG HQ (WA15 0AF) Office based

About the role – Assistant Brand Manager – Myvitamins

The Assistant Brand Manager will play a key role in supporting the execution of the brand strategy for Myvitamins, driving awareness, engagement, and sales across all channels. Working closely with the General Manager for Myvitamins and a dotted line into Head of Brand, you’ll help manage day‑to‑day brand activity, assist in developing marketing campaigns, support new product launches, and ensure the brand continues to grow and resonate with customers globally.

Key Responsibilities

• Support the Myvits team in developing and executing annual brand plans.
• Assist in the planning, coordination, and delivery of integrated marketing campaigns across digital, social, PR, and retail channels.
• Work with internal teams (creative, influencer, performance marketing, eCommerce, and trading) to deliver best‑in‑class brand activations.
• Conduct competitor and market analysis to identify trends, insights, and opportunities for brand growth.
• Support in the management of the NPD (New Product Development) process, including product positioning, packaging, and go‑to‑market strategy.
• Monitor and analyse campaign and product performance, providing regular reports and insights to inform future planning.
• Assist in budget tracking and supplier coordination for marketing initiatives.
• Champion brand consistency across all touchpoints, ensuring tone, visuals, and messaging align with brand identity and values.

Skills & Experience Required

• Degree in Marketing, Business, or a related field (or equivalent experience).
• 2 years’ experience in brand management, marketing, or product management—ideally within FMCG, beauty, wellness, or eCommerce.
• Strong understanding of digital marketing channels and consumer behaviour.
• Analytical mindset with the ability to interpret data and translate insights into action.
• Excellent communication, organisation, and project management skills.
• Creative thinker with a passion for health, wellness, and lifestyle trends.
• Proficient in Microsoft Office Suite; familiarity with analytics or reporting tools (e.g., Google Analytics) is a plus.

What’s in it for me?

Career Development

• Access bespoke development programmes that have been designed and developed by our in‑house L&D team.
• Develop your expertise through our upskilling programme that is delivered in partnership with an industry‑leading training provider.

Enhanced Leave

• 25 days annual leave plus bank holidays.
• Don’t want to work on your birthday? We don’t either! Enjoy your day off on us.
• Enhanced maternity and paternity pay, depending on length of service.
• Up to 10 days compassionate leave.
• Buy back up to 3 days each year.
• Unlock 2 days volunteer leave after 12 months.

Wellbeing Support

• Access face‑to‑face and virtual appointments with our in‑house GP.
• Access our in‑house CBT therapist.
• Access our 24/7 Employee Assistance Programme (EAP) which is provided by Bupa.
• State‑of‑the‑art on‑site gym.
• Access to our on‑site physio.

Other Perks

• Save up to 12% on the cost of personal tech through our salary sacrifice scheme.
• Subsidised bus pass from Manchester City Centre to our ICON office.
• Up to 50% staff discount on THG brands.
• On‑site staff shop.
• Access to on‑site barber.
• Know someone who would be perfect for THG? Refer them and get up to £1000 when they pass their probation.
• Anniversary gifts when you hit 5 and 10 years of service.

THG is proud to be a Disability Confident Committed employer. If you are invited to interview, please let us know if there are any reasonable adjustments we can make to the recruitment process that will enable you to perform to the best of your ability.

THG is committed to creating a diverse & inclusive environment and hence welcomes applications from all sections of the community.

Because of the high volumes of applications our opportunities attract, it sometimes takes us time to review and consider them all. We endeavour to respond to every application we receive within 14 days. If you haven’t heard from us within that time frame or should you have any specific questions about this or other applications for positions at THG please contact one of our Talent team to discuss further.