Assistant Brand Manager

PZ Cussons; Manchester; On-site; GBP 30,000 - 45,000; Full time

Job summary

A leading consumer goods company based in Manchester is seeking an experienced Assistant Brand Manager to support brand strategy and marketing initiatives. This role involves collaborating with teams to analyze market data and implement marketing plans. Candidates should have strong project management skills and experience in marketing. The company promotes diversity and inclusion, welcoming applicants from all backgrounds.

Qualifications

• Experience supporting marketing campaigns from planning to execution.
• Ability to champion new ideas and manage ambiguity.
• Proven ability to identify and apply consumer insight to drive brand performance.

Responsibilities

• Support the development, execution and evaluation of brand strategies.
• Monitor brand performance through key metrics and market data.
• Provide actionable insights to adjust plans and maintain competitive advantage.

Skills

Experience of Marketing, brand management or similar roles

Strong project management and organisational skills

Excellent communication skills, both written and verbal

Financial literacy

Tools

Marketing tools

Digital marketing tools and channels

Job description

We are PZ Cussons. Our purpose is For everyone, for life, for good.

Sustainability and the wellbeing of people, families and communities everywhere are at the heart of everything that we do.

Since our founding in 1884, we have been creating products to delight, care for and nourish consumers. Across our core categories of Hygiene, Baby and Beauty, our trusted and well-loved brands include Carex, Cussons Baby, Sanctuary Spa and St. Tropez.

POSITION SNAPSHOT

Job title: Assistant Brand Manager

Location: Manchester

Contract type: Permanent

Who Are We

PZ Cussons is a FTSE250 listed consumer goods business, headquartered in Manchester, UK. We employ around 2,600 people across our operations in Europe, North America, Asia‑Pacific and Africa. Since our founding in 1884, we have been creating products to delight, care for and nourish consumers. Across our core categories of Hygiene, Baby and Beauty, our trusted and well‑loved brands include Carex, Childs Farm, Cussons Baby, Imperial Leather, Morning Fresh, Original Source, Premier, Sanctuary Spa and St. Tropez.

Sustainability and the wellbeing of our employees and communities everywhere are at the heart of our business model and strategy, and captured by our purpose: For everyone, for life, for good.

If you want to join a business in transformation with exciting growth plans and the opportunity to work flexibly and finish at 1pm every Friday, apply to work for us today.

The Role

To support the development, execution and evaluation of brand strategies and marketing plans that drive brand growth, strengthen market positioning and deliver business objectives. The Assistant Brand Manager will collaborate cross functionally to manage projects, analyse market and consumer data, monitor performance, and ensure the effective implementation of marketing initiatives.

Function/Business Unit Overview

• Assistant Brand Manager reports to Brand Manager or Senior Brand Manager
• Brand team 3-5
• Marketing function circa 38

Key Accountabilities

• Responsible for specific elements of the brand 12‑month growth plan in line with brand/portfolio 3‑year plan, to strengthen brand equity and drive market share growth.
• Support the Brand team in the implementation of integrated marketing campaigns, ensuring consistency and high impact across all channels to deliver increased consumer engagement and sales uplift.
• Develop brand comms plans and support the brand team with store execution and shopper plans to ensure our brand is seen, heard and memorable across all touch points.
• Develop an understanding of the brand P&L and the overall monthly M&C reporting, to support with the creation of brand KPI reports and wider category insights.
• Monitor brand performance through key metrics and market data, providing actionable insights to adjust plans and maintain competitive advantage.
• Champion the brand positioning and ensure adherence to brand guidelines, protecting brand integrity and maintaining a consistent and premium consumer perception.
• Brief and manage agencies as required, executing brand management of specific digital platforms, reflecting brand equity and managing customer care journey.

Skills And Experience

• Experience of Marketing, brand management or similar roles
• Experience supporting marketing campaigns from planning to execution
• Exposure to digital marketing tools and channels
• Familiarity for market research and consumer insights
• Exposure to working with external vendors or agencies
• Ability to champion new ideas and manage ambiguity to keep the brand competitive.
• Proven ability to identify and apply consumer insight to drive brand performance

Skills

• Strong project management and organisational skills, with the ability to juggle multiple priorities
• Proficiency with marketing tools
• Analytical with the ability to interpret data, draw insights and assimilate complicated, often ambiguous information
• Excellent communication skills, both written and verbal
• Creative problem solving and innovation skills – breaks conventions and challenges the status quo, seeks out knowledge and insights, and brings the outside in
• Attention to detail
• Financial literacy

Equal Opportunities

At PZ Cussons, we value diversity and make sure everyone feels included. We want our team to reflect society and our global customers. We welcome applicants from all backgrounds and your unique perspective helps us develop brands and create new products for our consumers.

Please note that we are not able to offer visa sponsorship or assist with relocation support for this role. Applicants must have the right to work in the country where this role is located before applying.

If you need extra support during this process, please inform us so that we can accommodate your needs appropriately. It is important to us that all candidates feel recognised and have a good experience with PZ Cussons as part of our commitment to inclusivity.

PZ Cussons is big enough to make your mark, small enough to make it yours. Apply to join us!