Assistant Brand Manager

Fox's Burton's Companies; Greater London; On-site; GBP 28,000 - 42,000; Full time

Job summary

FBC UK is seeking an Assistant Brand Manager to support marketing planning, portfolio execution, and promotions. You will work with cross-functional teams to deliver activations, analyse performance data, and help drive successful product launches.

The role focuses on hands-on execution, budget stewardship, and collaboration with the Marketing Controller and Sales teams to optimise spend and impact.

Qualifications

• Brand Marketing experience.
• Interpersonal skills.
• Proficiency in Project Management & prioritisation.
• Strong analytical ability.
• Ability to create and embrace change.

Responsibilities

• Supports planning and execution of marketing strategies and campaigns.
• Manages promotions, budgets, and timelines across functions.
• Coordinates with stakeholders to ensure timely launches and assets.
• Supports development of briefs, materials, and artworks for campaigns.
• Monitors KPIs and conducts analysis to inform action plans.
• Maintains governance around process and approvals for campaigns.

Skills

Brand marketing experience

Interpersonal skills

Project management

Analytical ability

Change management

Job description

We are FBC UK, Fox's Burton's Companies! ……And we bake the UK's most incredible biscuits (we might be slightly biased, but we will leave that for you to judge).

FBC UK was a match made in heaven, with two of the top UK biscuits manufacturers (Burton's Biscuits and Fox's Biscuits) coming together to create one unique, integrated company.

We are home to famous iconic brands, including Maryland, Fox's, Jammie Dodger & Rocky, to name just a few. We are proud manufacturing partners to some of the biggest UK retailers and household names. We bake our incredible biscuits at eight bakeries across the UK, located at Isle of Arran, Livingston, Blackpool, Llantarnam, Edinburgh, Kirkham, Batley & Dorset and our HQ in St Pauls. Together, we employ circa 4,000 amazing colleagues across all our locations.

Whilst we know that we have delicious products we also know that that the key ingredient to our success is our people, and the passion we have for our brands. You could be the jammy to our dodger, party ring to our Fox's or the choc-chip to our Maryland?! We knead people with innovative ideas, an entrepreneurial spirit, and the commitment to drive FBC UK to success.

We are committed to building an inclusive workforce that feels empowered to build a fulfilling and successful career. By embracing diversity, equity, and inclusion (DEI) we create a supportive environment for people to thrive and strive to have more positive impact.

We understand that having formal and on-the-job learning opportunities is key to our colleagues’ professional and personal growth. We are committed to providing an environment where everyone can learn from each other and grow through a variety of learning experiences.

Our colleagues make our business special. With strong community values, we believe FBC UK is a more prosperous and fun place to work when people feel free to be themselves. We believe in the power of being authentic, entrepreneurial and supporting each other whilst meeting our business goals.

About the Role

Reports to Senior Brand Manager. The role is aimed at mainly supporting the team in operative tasks (e.g. report preparation), involved in ad-hoc projects and leading key activities (e.g. communication and media and product launches). Core activities for the Assistant Brand Manager are; business follow up and promotions execution(if relevant), with a relevant involvement also in portfolio execution activities.

Main Responsibilities

MARKETING PLANNING / STRATEGY

• Supports senior colleagues in providing information to the Marketing Controller and to other involved local functions, to define volumes and sales value budget (with required details in term of SKUs and packaging).
• Supports senior colleagues in managing advertising, promotion, research, and market analysis costs.
• Involved in consumer/ shopper understanding activities (e.g. competition analysis, store checks)

PORTFOLIO EXECUTION

• Performs market analysis to support senior colleagues in defining actual positioning in comparison to competitors' actions
• Deliver tactical launches/relaunches for the brand
• Supporting the gate process and adhere strictly to the rules
• Leading and/or supporting senior colleagues to obtain the proper authorisation and collaboration from the involved departments.
• Leading and/or being Involved in Master and artworks operative processes and Final artworks and repro approvals.
• Provide key support for the management of the marketing budget including PO raising, good receipting and keeping spend on track

PROMOTIONS (where and if relevant)

• Leads and/or supports material development activities and in consumer promotion execution.
• Assists the definition and implementation of promotions' set up and related contents, in conjunction with Trade Marketing (in case of promotions implying activity at POS).
• Providing assessment of the "state of work" for promotions, sponsorships, or co-marketing activities to allow evaluations with the Controller and the Trade Marketing team
• Cooperates with the Legal department to deliver required information to set up promotions and sponsorships related contracts.
• Supports periodical alignment with the Sales Force and the Trade Marketing team, to evaluate current projects efficiency, competitors' behaviour and operating activities performed at the points of sale by providing presentations and data analysis.

BUSINESS FOLLOW UP

• Performs sales and consumer KPIs monitoring and follow up, from getting data to defining so what/ action plan.
• Supports the updating of the sales plans according with business dynamics when it will be functional at FBC UK

RESEARCH

• Is involved (e.g., brief) in follow-up of studies which deal with operational issues such as pre and post-test, performance of new packaging, new flavours
• Data and results analysis of research projects, supporting the proposal of preliminary so-what’s and next steps

Who we are looking for

• Brand Marketing experience.
• Interpersonal skills.
• Proficiency in Project Management & prioritisation
• Strong analytical ability.
• Ability to create and embrace change

Diversity Statement

FBC UK is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all of our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at FBC UK. The diversity of our talents is what makes our work environment multicultural, innovative and highly rewarding.