Asset & Wealth Management - Head of Institutional Marketing, UK - Executive Director- London Lo ...

Goldman Sachs Bank AG; Greater London; On-site; GBP 100,000 - 140,000; Full time

Job summary

A leading global investment firm in London is seeking a Vice President in Marketing to develop impactful strategies for institutional clients. The ideal candidate has over 10 years of experience in a similar role within the financial sector, demonstrating expertise in digital marketing and strategic execution. Responsibilities include leading comprehensive marketing campaigns and analyzing client perceptions to drive business growth. The firm offers competitive benefits and promotes a diverse workplace culture.

Benefits

Health and welfare programs

Generous vacation policies

Financial wellness programs

Qualifications

• 10+ years in a similar role within a leading financial institution.
• In-depth knowledge of the asset management industry.
• Solid experience in digital marketing and lead generation.

Responsibilities

• Develop and implement integrated marketing strategy for AM's institutional segment.
• Track and analyze client research to address perceptions.
• Execute lead generation and client retention campaigns.

Skills

Strategic thinking

Digital marketing

Communication skills

Commercial awareness

Education

Bachelor's Degree (BA/BS)

MBA and/or CFA

Job description

Asset & Wealth Management - Head of Institutional Marketing, EMEA - Executive Director

London, Greater London, England, United Kingdom

Opportunity Overview

Corporate Title: Vice President
Office Locations: London
Job Function: Marketing
Division: Asset & Wealth Management

Role Summary

This vice president will play a key role, devising and executing marketing strategies to support the growth of our institutional business in the UK, which span pension funds, endowments, foundations, sovereign wealth funds and insurers.

The vice president will partner with client‑facing business leaders, product strategy, investment teams and broader AM Marketing teams to identify and harness the top commercial priorities and translate them into full‑funnel plans, fueling our business growth objectives with this critical segment.

Position Responsibilities

• Channel marketing vision and implementation: Research, plan, develop and implement an integrated marketing strategy for AM's institutional and insurance client segment to fuel overall business growth objectives.
• Brand narrative: Ensure the Asset Management value proposition, and associated institutional derivation and messaging pillars are infused through all institutional and insurance marketing activities globally.
• Client research: Partner with AM brand marketing, institutional and insurance business leaders to track, manage and analyze client research to determine how AM is perceived by our institutional and insurance clients and identify which perceptions need to be addressed to enable the business to move forward.
• Campaigns and execution: Develop and execute well‑thought‑out, impactful and quantifiable lead generation and client retention campaigns leveraging a range of digital, media and in‑person channels.
• Content: Partner with content and product marketing teams, to deliver a content calendar which fully supports the institutional and insurance marketing strategy, including the generation of editorial ideas, and content creation as well as continual improvement across marketing and sales collaterals, social media and
• Measurement and reporting: End‑to‑end reporting and measurement of day‑to‑day and campaign‑related marketing impact, delivering clear MROI and taking active steps to adjust marketing approach as necessary to optimize impact.
• Risk management: Maintaining strict adherence to regulatory and procedural guidelines for all marketing communications including proactive management of operational risk.
• Team effectiveness: Drive operational efficiency of the institutional and insurance marketing team, ensuring they are highly motivated, fully engaged and able to operate at scale.
• Partnership and collaboration: Develop and maintain strong relationships with other AM marketing leaders, EO marketing partners, Corporate Communications, sales and investment heads, and key senior stakeholders across the global organization.

Qualifications

• 10+ years in a similar role within a similar leading financial institution with an outstanding track record with measurable impacts and achievements
• In‑depth knowledge of the asset management industry: clients, products, regulations, competitors
• Well‑developed strategic thinking with commercial awareness and business acumen
• Demonstrable track record of working effectively across matrixed, complex organizations with excellent communication, influencing and presentation skills as well as the ability to engage with partners at all levels
• Ability to present investment views in a thoughtful and well‑reasoned manner, synthesize information from multiple sources and develop a clear, compelling story Demonstrated integrated marketing skills across strategy and execution; ability to leverage
• subject matter experts throughout broader divisional marketing team in pursuit of effective outcomes
• Solid experience in digital marketing, with working knowledge of martech within B2B environments, lead generation, and analytics in order to partner with subject matter experts
• Ability to work at varying speeds and under timeframe pressure, while maintaining extremely high standards
• Bachelor's Degree (BA/BS); MBA and/or CFA preferred

ABOUT GOLDMAN SACHS

At Goldman Sachs, we commit our people, capital and ideas to help our clients, shareholders and the communities we serve to grow. Founded in 1869, we are a leading global investment banking, securities and investment management firm. Headquartered in New York, we maintain offices around the world.

We believe who you are makes you better at what you do. We're committed to fostering and advancing diversity and inclusion in our own workplace and beyond by ensuring every individual within our firm has a number of opportunities to grow professionally and personally, from our training and development opportunities and firmwide networks to benefits, wellness and personal finance offerings and mindfulness programs. Learn more about our culture, benefits, and people at

Language & Accommodation

We're committed to finding reasonable accommodations for candidates with special needs or disabilities during our recruiting process. Learn more:

Equal Employment Opportunity Statement

The Goldman Sachs Group, Inc., 2021. All rights reserved. Goldman Sachs is an equal employment/affirmative action employer Female/Minority/Disability/Veteran/Sexual Orientation/Gender Identity

Benefits

We offer a wide range of health and welfare programs that vary depending on office location. These generally include medical, dental, short‑term disability, long‑term disability, life, accidental death, labor accident and business travel accident insurance.

We offer competitive vacation policies based on employee level and office location. We promote time off from work to recharge by providing generous vacation entitlements and a minimum of three weeks expected vacation usage each year.

Financial Wellness & Retirement

Health Services

Fitness

Child Care & Family Care

Benefits at Goldman Sachs