Asset & Wealth Management - Head of Institutional Marketing, EMEA - Executive Director- London

jobr.pro; Greater London; On-site; GBP 100,000 - 150,000; Full time

Job summary

A leading global investment institution seeks a Vice President of Marketing to devise and execute strategies for institutional clients in the UK. The role requires over 10 years of marketing experience in the financial sector with proven success in digital marketing and lead generation. Candidates should possess strong strategic thinking and exceptional communication skills. The successful applicant will drive operational efficiency in the marketing team while ensuring compliance with regulatory guidelines.

Benefits

Professional development opportunities

Diversity and inclusion programs

Comprehensive wellness offerings

Qualifications

• Over 10 years of experience in a similar role within a leading financial institution.
• In-depth knowledge of the asset management industry.
• Proven track record of effective collaboration across complex organizations.

Responsibilities

• Develop and implement marketing strategies for institutional clients.
• Manage client research to improve brand perception.
• Execute impactful lead generation and retention campaigns.

Skills

Strategic thinking

Digital marketing skills

Communication skills

B2B lead generation

Education

Bachelor's Degree (BA/BS)

MBA and/or CFA preferred

Job description

Role Summary

This vice president will play a key role, devising and executing marketing strategies to support the growth of our institutional business in the UK, which span pension funds, endowments, foundations, sovereign wealth funds and insurers.

The vice president will partner with client facing business leaders, product strategy, investment teams and broader AM Marketing teams to identify and harness the top commercial priorities and translate them into full funnel plans, fueling our business growth objectives with this critical segment.

Position Responsibilities

• Channel marketing vision and implementation: Research, plan, develop and implement an integrated marketing strategy for AM's institutional and insurance client segment to fuel overall business growth objectives.
• Brand narrative: Ensure the Asset Management value proposition, and associated institutional derivation and messaging pillars are infused through all institutional and insurance marketing activities globally.
• Client research: Partner with AM brand marketing, institutional and insurance business leaders to track, manage and analyze client research to determine how AM is perceived by our institutional and insurance clients and identify which perceptions need to be addressed to enable the business to move forward.
• Campaigns and execution: Develop and execute well thought out, impactful and quantifiable lead generation and client retention campaigns leveraging a range of digital, media and in person channels.
• Content: Partner with content and product marketing teams, to deliver a content calendar which fully supports the institutional and insurance marketing strategy, including the generation of editorial ideas, and content creation as well as continual improvement across marketing and sales collaterals, social media and
• Measurement and reporting: End to end reporting and measurement of day to day and campaign related marketing impact, delivering clear MROI and taking active steps to adjust marketing approach as necessary to optimize impact.
• Risk management: Maintaining strict adherence to regulatory and procedural guidelines for all marketing communications including proactive management of operational risk.
• Team effectiveness: Drive operational efficiency of the institutional and insurance marketing team, ensuring they are highly motivated, fully engaged and able to operate at scale.
• Partnership and collaboration: Develop and maintain strong relationships with other AM marketing leaders, EO marketing partners, Corporate Communications, sales and investment heads, and key senior stakeholders across the global organization.

Qualifications

• 10+ years in a similar role within a similar leading financial institution with an outstanding track record with measurable impacts and achievements
• In depth knowledge of the asset management industry: clients, products, regulations, competitors
• Well developed strategic thinking with commercial awareness and business acumen
• Demonstrable track record of working effectively across matrixed, complex organizations with excellent communication, influencing and presentation skills as well as the ability to engage with partners at all levels
• Ability to present investment views in a thoughtful and well reasoned manner, synthesize information from multiple sources and develop a clear, compelling story
• Demonstrated integrated marketing skills across strategy and execution; ability to leverage subject matter experts throughout broader divisional marketing team in pursuit of effective outcomes
• Solid experience in digital marketing, with working knowledge of martech within B2B environments, lead generation, and analytics in order to partner with subject matter experts
• Ability to work at varying speeds and under timeframe pressure, while maintaining extremely high standards
• Bachelor's Degree (BA/BS); MBA and/or CFA preferred

ABOUT GOLDMAN SACHS

At Goldman Sachs, we commit our people, capital and ideas to help our clients, shareholders and the communities we serve to grow. Founded in 1869, we are a leading global investment banking, securities and investment management firm. Headquartered in New York, we maintain offices around the world.

We believe who you are makes you better at what you do. We're committed to fostering and advancing diversity and inclusion in our own workplace and beyond by ensuring every individual within our firm has a number of opportunities to grow professionally and personally, from our training and development opportunities and firmwide networks to benefits, wellness and personal finance offerings and mindfulness programs. Learn more about our culture, benefits and people at

We're committed to finding reasonable accommodations for candidates with special needs or disabilities during our recruiting process. Learn more:

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