ASO Manager (App Store Optimization)

Medium; Greater London; Hybrid; GBP 55,000 - 75,000; Full time

Job summary

A leading cryptocurrency platform is seeking an experienced ASO Manager to drive organic growth for their Sports Predictions vertical. The ideal candidate will own and execute the ASO strategy across app stores and work closely with various teams. Responsibilities include improving app visibility, conversion rates, and user acquisition. Applicants should have a minimum of 3 years of hands-on ASO experience and a deep understanding of ASO tools. The role offers a competitive salary and flexibility in work arrangements.

Benefits

Competitive salary

Medical insurance package

Attractive annual leave entitlement

Work Flexibility Adoption

Crypto.com visa card

Qualifications

• 3+ years of hands-on ASO experience for consumer mobile apps.
• Proven experience working in fast-paced, high-growth environments.
• Strong analytical ability and comfortable turning data into actionable insights quickly.

Responsibilities

• Own and execute the ASO strategy across Apple App Store and Google Play.
• Drive keyword research, ranking optimization, and metadata optimization.
• Optimize store listing conversion rates through various tests.

Skills

Hands-on ASO experience

Understanding of App Store & Google Play algorithms

Analytical ability

Ability to work with multiple stakeholders

Experience in fast-paced environments

Deep domain knowledge in Sports

Tools

AppTweak

AppsFlyer

Job description

About the Role

We are looking for an experienced ASO Manager to drive organic growth for our Sports Predictions vertical. This role is critical to improving app store visibility, conversion rates, and sustained user acquisition across iOS and Android.

You will work in a high-velocity environment, collaborating with product, growth, SEO, paid media, and creative teams while owning and executing the ASO strategy end-to-end. This is a hands-on role suited to a self-starter who thrives on experimentation, data, and impact. Our work spans data-driven creative experimentation, metadata optimization improvements, localization strategy, keyword research and optimization. We work at a fast pace, focus on clarity, and avoid unnecessary delay. If this sounds like you, there’s real room to grow quickly as we transform Crypto.com’s organic visibility.

Key Responsibilities

• Own and execute the ASO strategy across Apple App Store and Google Play.
• Drive keyword research, ranking optimization, metadata optimization, in-app event strategy, experiment planning for multiple markets.
• Optimize store listing conversion rates (icons, screenshots, videos, descriptions, A/B tests).
• Monitor and improve organic installs, impressions, CVR, and retention from app store traffic.
• Use ASO tools (e.g. AppTweak, AppsFlyer) to track performance, competitors, and opportunities.
• Leverage AI tools to accelerate keyword discovery, creative testing, localization, and experimentation.
• Partner closely with product, design, SEO, paid acquisition, and content teams to align launches and growth initiatives.
• Manage ASO inputs for app updates, new features, and major releases.
• Conduct competitive analysis within the predictions trading, fintech, crypto, and gaming-adjacent spaces.
• Report on performance with clear insights and actionable recommendations to stakeholders.

Qualifications & Skills

• 3+ years of hands-on ASO experience for consumer mobile apps (iOS & Android).
• Proven experience working in fast-paced, high-growth environments.
• Strong understanding of App Store & Google Play algorithms, ranking factors, and CVR levers.Advanced experience using ASO tools such as: AppTweak, AppsFlyer, Keyword tracking & experimentation platforms
• Strong analytical ability and comfortable turning data into actionable insights quickly.
• Comfortable working with multiple stakeholders across product, growth, and marketing teams.
• Proven ability to work quickly, efficiently, and decisively in a high-speed execution environment.
• Deep domain knowledge in Sports and experience working in the Sports industry

Life @ Crypto.com

Empowered to think big. Try new opportunities while working with a talented, ambitious and supportive team.

Transformational and proactive working environment. Elevate employees to find thoughtful and innovative solutions.

Growth from within. We help to develop new skill-sets that would impact the shaping of your personal and professional growth.

Work Culture. Our colleagues are some of the best in the industry; we are all here to help and support one another.

One cohesive team. Engage stakeholders to achieve our ultimate goal - Cryptocurrency in every wallet.

Are you ready to kickstart your future with us?

Benefits

• Competitive salary
• Medical insurance package with extended coverage to dependents
• Attractive annual leave entitlement including: birthday, work anniversary
• Work Flexibility Adoption. Flexi-work hour and hybrid or remote set-up
• Aspire career alternatives through us. Our internal mobility program can offer employees a diverse scope.
• Work Perks: crypto.com visa card provided upon joining
• Our Crypto.com benefits packages vary depending on region requirements, you can learn more from our talent acquisition team.

About Crypto.com

Founded in 2016, Crypto.com serves more than 150 million customers and is the world's fastest growing global cryptocurrency platform. Our vision is simple: Cryptocurrency in Every Wallet™. Built on a foundation of security, privacy, and compliance, Crypto.com is committed to accelerating the adoption of cryptocurrency through innovation and empowering the next generation of builders, creators, and entrepreneurs to develop a fairer and more equitable digital ecosystem.

Learn more at https://crypto.com.

Crypto.com is an equal opportunities employer and we are committed to creating an environment where opportunities are presented to everyone in a fair and transparent way. Crypto.com values diversity and inclusion, seeking candidates with a variety of backgrounds, perspectives, and skills that complement and strengthen our team.

Personal data provided by applicants will be used for recruitment purposes only.