ASDA Brand Planning Manager

Asda; Leeds; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

A leading UK retailer is seeking a Brand Planning Manager to oversee the Own Brand function, manage legal labelling processes under Natasha's Law, and drive product consistency. The candidate will need to demonstrate an eye for detail and possess strong communication skills. The role includes line management responsibilities and offers a competitive salary, a discretionary bonus, and a comprehensive benefits package, including pension contributions and well-being services, all within a hybrid working environment.

Benefits

Discretionary company bonus

Company pension up to 7% matched

Company Car allowance of £5,700

15% colleague discount

Free access to wellbeing services

Inclusive workplace initiatives

Excellent parental leave policies

Qualifications

• Ability to jump right into the role and understand processes.
• Strong attention to detail and ability to support escalations.
• Effective communication of process responsibilities to stakeholders.

Responsibilities

• Manage Natasha’s Law Legal labelling process and training.
• Implement Copy Planning process and support escalations.
• Oversee Retail Ready Packaging supplier management.
• Build and manage a motivated team to achieve business requirements.

Skills

Attention to detail

Solutions-oriented attitude

Effective communication

Line management experience

Job description

Job Title

ASDA Brand Planning Manager

Location

Asda House

Employment Type

Full time

Contract Type

Fixed Term

Hours Per Week

37.5

Salary

Competitive salary plus benefits

Category

Planning

Closing Date

22 December 2025

You will be working within the Own Brand function; the Asda Brand Planning team are responsible for the process delivering Own Brand products and packaging from concept through to launch in store.

As a Planning Manger across food and non-edible grocery, you will have a unique opportunity to deliver change in a fast paced and exciting environment.

You will have a varied role managing existing processes to maximise customer protection and drive business efficiency. In addition, you will be the key contact for escalation in helping to resolve barriers within ASDAs process ensuring that ASDA Brand projects launch on time and in-line with process measures

You will also be responsible for the close management of Natashas Law process, liaising across all key stakeholders to ensure projects are closely managed, Natashas Law legal labelling is correct and training is up to date and communicated.

Key Responsibilities:

• Natasha’s Law Legal labelling process management, implementation, escalations and coordination of training to stakeholders.
• Copy Planning process, team line management, process implementation, escalation support.
• RRP ‘Retail Ready Packaging’, supplier management, escalation support, driving brand consistency.
• Training – Own Brand Training plan for 2026 to be implemented and new requests organised.
• Building an effective and motivated team that can deliver and flex according to business requirement. Ensuring development through IDPs and agreed training plans

What you’ll need.

• The ability to jump right into the role, getting to grips with the processes and safeguarding.
• An eye for detail and solutions orientated attitude, are you able to drive consistency and support on escalations.
• Can you communicate confidentially to stakeholders at different levels both internal and externally, to ensure everyone is adhering to process responsibilities, managing expectations and kept informed of changes.
• Line management experience preferred.

Everything you'll love

To ensure we balance moments where we know we need to collaborate together and the need for flexibility, Asda has a hybrid way of working with a minimum 3 days a week in one of our Home Offices. Over and above this, each area of Asda may have additional requirements which may require spending more days in the office, visiting suppliers, stores or depots.

You will also get an excellent benefits package including:

• Discretionary company bonus
• Company pension up to 7% matched
• Company Car allowance of £5,700
• 15% colleague discount in store and online
• Free access to wellbeing services such as Stream, 24/7 virtual GP, counselling, health and dental cash plans and a 24/7 employee assistance helpline, alongside discounts across a range of services and activities, from airport parking, enhanced to theme parks and cinemas.
• Asda Allies Inclusion Networks – helping colleagues to make sure everybody is included and that our differences are recognised and celebrated
• Excellent parental leave policies, including maternity & adoption leave, paternity leave, shared parental leave, neonatal care leave, and support for those doing fertility treatments.

We want all colleagues to be able to bring their best and true selves to work, every day. Simply put, we want our colleagues to be Proud to be Asda and proud to be themselves