Art Director

WONDERSKIN; Greater London; On-site; GBP 70,000 - 100,000; Full time

Job summary

Wonderskin is seeking an Art Director to lead creative direction across campaigns, assets, photoshoots and video production. You will own the brand look and feel across paid, owned and earned channels, balancing strategic thinking with hands-on delivery.

The role requires 8+ years in creative roles with 3+ years leading teams in a consumer/DTC brand, plus strong typography skills and a data-driven mindset. A hands-on leader who can manage budgets and vendors will thrive.

Qualifications

• 8+ years' experience in creative roles, with 3+ years leading teams.
• Proven track record of art directing photoshoots and video production.
• Strong typography and layout skills.
• Portfolio showing concept to execution across paid social, display, landing pages and organic content.
• Commercially minded with CAC, LTV and ROAS targets.
• Confident working with production budgets, suppliers and timelines.
• Data-led and curious, able to use testing and performance insight.
• Collaborative communicator who can influence senior stakeholders.

Responsibilities

• Set and defend the visual and tonal rules for the brand; develop brand guidelines and ensure consistency across campaigns.
• Lead end-to-end campaign concepting and development with moodboards and asset plans.
• Direct studio and location shoots; manage budgets, rights and post-production.
• Produce and sign off on creative assets for ads, pages, emails, social, and OOH.
• Work with performance, product and analytics teams to test and iterate based on ROI.
• Develop briefs and roadmaps aligned with commercial goals.
• Direct photoshoot and video production from brief to sign-off.
• Maintain asset library and run regular creative reviews.

Skills

Leadership experience

Art direction

Brand stewardship

Campaign concepting

Photo & Video direction

Budget management

Typography & layout

Data-driven

Cross-functional collaboration

Job description

At Wonderskin, we believe beauty should be effortless, long-lasting, and transformative, in fact we have built a brand that proves it. Powered by patented Wonder Blading technology, we have cracked the code on long-wear beauty, delivering bold and flawless results.

We are a fast-growing brand with a growing global presence and a passionate community. We thrive on creativity, experimentation, and pushing the boundaries of traditional beauty, and we are now looking for a driven Art Director who will lead creative direction and act as the brand steward across campaign development, asset production, photoshoots, video shoots and wider design execution.

This is a hands‑on leadership role reporting to the Creative Director, that balances high‑level strategic thinking with practical delivery and people management of our team of Creatives.

The Role

You will own how the brand looks, sounds and performs across paid, owned and earned channels. Responsibilities span creative strategy, campaign concepting, art direction for photoshoots and video shoots, production oversight, asset design and hands‑on creative execution. You will ensure every piece of work protects and elevates the brand while meeting clear commercial objectives.

What You Will Do

• Set and defend the visual and tonal rules for the brand; develop and maintain brand guidelines and ensure consistency across campaigns, channels and touch-points
• Lead end‑to‑end campaign concepting and development. Translate briefs into creative platforms, moodboards, shotlists and asset plans that deliver for acquisition, retention and brand growth
• Direct and manage in‑studio and on‑location shoots, working with photographers, directors, stylists and producers. Own production budgets, schedules, rights and post‑production to ensure timely delivery and quality control
• Produce and sign off on key creative assets (digital ads, landing pages, social content, OOH, packaging mockups). Work with designers and video editors to refine layouts, motion and compositing to meet both brand and performance requirements
• Use qualitative and quantitative insight to inform creative decisions. Work closely with performance, product and analytics teams to test creative, measure impact and iterate based on ROI and engagement metrics

What You Will Lead

• Develop creative briefs and campaign roadmaps aligned with commercial goals
• Direct photoshoot and video production from brief to final deliverables, including shot direction and post‑production sign‑off
• Produce high‑quality creative assets for paid media, email, site, social and retail channels
• Manage external agencies, freelancers and production partners to deliver on time and on budget
• Establish and maintain an asset library, version control and clear briefs for cross‑functional teams
• Run regular creative reviews, critique sessions and workshops to raise standards and drive continuous improvement
• Set KPIs for creative performance and report clearly on outcomes and learnings

Requirements

• 8+ years' experience in creative roles, with at least 3 years' experience leading creative teams in a consumer, DTC or lifestyle brand
• Proven track record of art directing photoshoots and video production with demonstrable, campaign‑level case studies
• Must have strong typography and layout skills - this is essential
• Strong portfolio showing concept to execution across paid social, display, landing pages and organic social content
• Commercially minded - comfortable aligning creative work to CAC, LTV and ROAS targets while protecting brand equity
• Confident working with production budgets, suppliers and timelines; practical understanding of post‑production workflows
• Data‑led and curious - able to use testing and performance insight to refine creative approaches
• Collaborative communicator who can influence senior stakeholders and cross‑functional teams

What You Will Gain

This role is an opportunity to combine craft, leadership and commercial impact, to build memorable campaigns and ensure the brand remains distinctive as it scales.

Our Commitment to You

At Wonderskin, we are committed to building a team that reflects the diversity of the world we live in. We welcome applications from people of all backgrounds, identities, and experiences, regardless of age, gender, ethnicity, religion, disability, sexual orientation, or family status.

We believe diverse perspectives make us a stronger, more creative team, and we are committed to creating an environment where everyone feels valued and can do their best work.

Don't meet every single requirement?