Area Sales Manager South East UK

Husqvarna UK; Newton Aycliffe; On-site; GBP 80,000 - 100,000; Full time

Job summary

A leading gardening equipment company seeks a motivated Territory Sales Representative to grow the Gardena Brand Division. Responsibilities include achieving sales targets, managing accounts, and performing market analysis. Ideal candidates will possess strong communication skills and sales experience, particularly in the garden industry. This position offers competitive salary, performance-based incentives, and a range of employee benefits including health and wellbeing support.

Benefits

Competitive Salary

Performance-Based Incentives

Life Assurance Coverage

My Husqvarna Benefits Platform

Cycle to Work Scheme

Enhanced Family-Friendly Leave

Comprehensive Health & Wellbeing Support

Recognition for Excellence

Generous Holiday & Leave Policies

Pension & Retirement Plans

Learning & Development Opportunities

Flexible Working Arrangements

Global Career Pathways

Qualifications

• Applicants must be enthusiastic and self-motivated with a strong desire to achieve results.
• Excellent communication skills and relationship builder.
• Previous sales experience and a real door opener.
• Team player who is able to work independently and has a self-starter attitude.
• Commercially astute, numerate and with an appreciation for pricing, costs, and profitability.
• Shows initiative and a desire for development.
• Good time management skills.
• Computer literate using Microsoft Packages.
• Full UK driving licence.

Responsibilities

• Grow Gardena Brand Division products with the agreed territory.
• Achieve company marketing strategies within the territory.
• Achieve sales turnover and margin budget for the territory.
• Manage and grow the garden centres accounts.
• Onboard new customers.
• Achieve width and depth of all product categories.
• Manage trade marketing activities.
• Gather market and competitor intelligence.
• Represent the company at trade events.

Skills

Enthusiastic and self-motivated

Excellent communication skills

Sales experience

Team player

Commercially astute

Good time management skills

Computer literate

Full UK driving licence

Tools

Microsoft Packages

Job description

Shape the Future with Us

At Husqvarna Group, we believe that true innovation begins with bold ideas, thoughtful actions, and unwavering dedication. With over 300 years of pioneering spirit, we continue to push boundaries not for the sake of change, but to make a meaningful difference for our customers, our teams, and the world around us.

Being bold means stepping outside our comfort zones, embracing new opportunities, and acting decisively. We do so with care, always considering the impact of our actions and holding ourselves accountable to the highest standards. Our dedication fuels our progress. We work hard, stay passionate, and support one another to achieve shared success. This is how we win through culture by living our values every day.

If you’re ready to be part of a global team driven by purpose, innovation, and collaboration, we’d love to hear from you.

Responsibilities & Key Tasks

• Grow Gardena Brand Division products with the agreed territory
• Achieve company marketing strategies within the territory
• Achieve sales turnover and margin budget (target) for the territory
• Manage and grow the garden centres accounts within the territory
• On board new customers
• Achieve width and depth of all product categories within the garden centre network
• Manage trade marketing activities to encourage sell‑through within the garden centre network, including high focus on in‑store training and merchandising.
• Gather market and competitor intelligence
• Represent the company at trade events and trade shows

What We’re Looking For

• Applicants must be enthusiastic and self‑motivated with a strong desire to achieve results
• Excellent communication skills and relationship builder
• Previous sales experience and a real door opener (garden industry or other industries)
• A team player who is able to work independently and has a self‑starter attitude
• Commercially astute, numerate and with an appreciation for pricing, costs and profitability
• Shows initiative and a desire for development
• Good time management skills
• Computer literate using Microsoft Packages
• Full UK driving licence

What We Offer At Husqvarna Group

• Competitive Salary – rewarding your skills, experience, and contributions.
• Performance‑Based Incentives – recognising and celebrating your achievements.
• Life Assurance Coverage up to 6x your annual salary.
• My Husqvarna Benefits Platform – your one‑stop hub for exclusive employee perks, wellbeing resources, and discounts.
• Cycle to Work Scheme – save on bikes and accessories while promoting a healthy, eco‑friendly commute.
• Enhanced Family‑Friendly Leave – supporting you through life’s important moments.
• Comprehensive Health & Wellbeing Support – including medical, dental, and mental health services.
• Recognition for Excellence – proud recipients of the Better Health at Work Award and Investors in People Silver Certification.
• Generous Holiday & Leave Policies – 25 days holiday plus bank holidays.
• Pension & Retirement Plans – company matched up to 8%, helping you plan confidently for the future.
• Learning & Development Opportunities – access to training, mentorship, and career growth programs.
• Flexible Working Arrangements – supporting hybrid work and flexible hours where possible.
• Global Career Pathways – opportunities to grow within a truly international organisation.

Last date to apply: 03 November 2025