Area Sales Manager (South)

Agri-Lloyd Ltd; Leominster; On-site; GBP 80,000 - 100,000; Full time

Job summary

A leading agricultural company is seeking an Area Sales Manager to manage the South UK territory. The role involves achieving sales targets, conducting farm visits, and building relationships with farmers. Ideal candidates will have a strong understanding of livestock farming and excellent interpersonal skills. This position offers a competitive salary, benefits, and opportunities for professional development.

Benefits

Competitive salary and benefits

Opportunities for professional development

Supportive working environment

Qualifications

• Strong understanding of livestock farming.
• Experience in hands-on farming work.
• Familiarity with data analysis using CRM systems.

Responsibilities

• Achieve territory's sales targets through strategic planning.
• Conduct at least 15 farm visits per month.
• Maintain a forward‑planning calendar and update CRM.
• Analyse sales data to identify trends.
• Support merchants at auction marts and farmers meetings.
• Attend key agricultural shows.
• Deliver presentations to Key Opinion Leaders.
• Collaborate with internal teams.

Skills

Interpersonal skills

Communication skills

Time management

IT proficiency (PowerPoint, Excel)

Self-motivated

Customer-focused

Multitasking

Education

Practical experience in livestock farming

Tools

CRM systems

Job description

About Us

Farmsense has been supporting British farmers since 1992 with premium animal health products and world-class customer service. As part of Tangerine Holdings, we pride ourselves on innovation, integrity, and building long-term relationships with our customers.

The Role

We’re looking for a passionate and driven Area Sales Manager (ASM) to join our team and take ownership of the South UK territory. Reporting to the National Sales Manager, you’ll be responsible for achieving and exceeding your area’s sales plan by developing strong relationships with farmers and merchant sales reps.

This is a field-based role requiring regular farm visits, dual calling with merchant reps, and proactive engagement with key stakeholders in the agricultural sector.

Key Responsibilities

• Achieve the territory’s sales targets through strategic planning and relationship building.
• Conduct at least 15 farm visits per month, either solo or with merchant reps.
• Maintain a forward‑planning calendar and update CRM with detailed meeting notes.
• Analyse sales data to identify trends and propose corrective actions.
• Support merchants at auction marts and farmers meetings.
• Attend key national and regional agricultural shows.
• Deliver presentations and build relationships with Key Opinion Leaders.
• Collaborate with internal teams including marketing, customer service, and technical support.

What We’re Looking For

Knowledge & Experience

• Strong understanding of livestock farming.
• Practical experience through education or hands‑on farming work.
• Familiarity with CRM systems and data analysis.

Skills & Attributes

• Excellent interpersonal and communication skills.
• Strong time management and IT proficiency (especially PowerPoint and Excel).
• Self‑motivated, enthusiastic, and customer‑focused.
• Able to multitask and deliver creative, flexible solutions.

Why Join Us?

At Farmsense, you’ll be part of a team that values integrity, collaboration, and continuous improvement.

We offer:

• Competitive salary and benefits.
• Opportunities for professional development.
• A supportive and innovative working environment.