Area Sales Manager - Midlands

Four Squared Recruitment Ltd; United Kingdom; On-site; GBP 42,000 - 70,000; Full time

Job summary

A premium optical brand based in the Midlands is seeking an Area Sales Manager to manage existing accounts and drive new business development. This consultative role involves achieving monthly sales targets and representing a company committed to sustainability. Candidates should have field sales experience and a passion for high-quality products. Competitive salary plus bonuses and benefits, including a company car.

Benefits

Company car

23 days holiday

Complimentary glasses and eye tests

Qualifications

• Proven field sales experience in relevant sectors.
• Ability to manage relationships and provide customer support.
• Full UK driving licence and willingness to travel.

Responsibilities

• Achieve monthly sales of £50,000 with commission.
• Manage a portfolio of independent accounts.
• Attend international trade shows and collaborate with brand managers.

Skills

Field sales experience

Strong relationship-building skills

Customer service skills

Organised, analytical, and strategic mindset

Job description

Area Sales Manager Midlands (Optical Sales)

Location: Midlands-based
Salary: £42,000 base + uncapped commission (OTE £70,000+)
Benefits: Company car (hybrid/electric, private use), pension, international travel, structured onboarding

Are you a driven field sales professional looking to represent a premium brand with a strong reputation for quality, innovation, and sustainability?

Our client is a multi-award-winning British business with over a decade of success in the eyewear industry. Founded by two entrepreneurs with deep family roots in the sector, the company has grown into a global operation, supplying stylish and high-quality optical products to over 70 countries. Headquartered in the West Midlands, they operate from two distribution centres and maintain a close-knit team of around 55 employees, including a dedicated sales force.

Their product range spans mid to premium price points and is backed by a full-service model that includes in-house design, manufacturing, and sales. Sustainability is a core value, half of their product range is sustainably sourced, their vehicle fleet is fully hybrid/electric, and they are certified for their commitment to ethical and environmental standards.

The Role

As Regional Sales Manager, you ll take over one of the company s top three territories, covering the Midlands. You ll inherit a warm desk with existing accounts, but new business development is a key focus. Reporting to the Sales Director, you ll manage a portfolio of independent accounts and groups. This is a consultative sales role where you ll build long-term relationships, guide customers on product selection, and leverage the company s extensive marketing resources.

Key Responsibilities

• Achieve monthly sales of £50,000, with commission starting at £16,666/month
• Manage deals ranging from £2,000 £10,000
• Hit annual billing targets of £600k £800k
• Use a newly implemented CRM system to manage pipeline and activity
• Attend 3 major international trade shows annually (Paris, Milan, Munich)
• Spend 3 4 days in Bromsgrove office during onboarding to meet brand managers and align on strategy

What We’re Looking For

• Field sales experience (essential)
• Product sales background (optical, consumer goods, FMCG, pharmaceutical, or medical tech)
• Optical industry experience (beneficial but not essential)
• Strong relationship-building and customer service skills
• Organised, analytical, and strategic mindset
• Full UK driving licence and willingness to travel
• Based within the region (ideally around Preston, Blackburn, or Bradford)

What’s on Offer

• Competitive salary and bonus structure (top performers earn £70k take-home)
• Company car and fuel card
• Laptop, iPad, and phone
• 23 days holiday + bank holidays (with 3 days reserved for Christmas)
• Standard pension
• Complimentary glasses, eye tests, and free sunglasses annually

This is a rare opportunity to join a business with a rich heritage, a strong growth trajectory, and a genuine commitment to sustainability. If you're passionate about premium products and delivering exceptional service, we d love to hear from you!