Area Sales Manager (Machinery / Remote)

VanRath; Northern Ireland; Remote; GBP 50,000 - 70,000; Full time

Job summary

A leading global industrial equipment manufacturer is seeking an experienced Area Sales Manager to drive growth for its flagship industrial brand. You will be responsible for managing dealer networks, supporting aftersales activities, and delivering business initiatives. The ideal candidate has over 5 years of B2B sales experience and strong communication skills. This position offers a chance to make a significant impact in an important role.

Qualifications

• 5+ years of experience in B2B sales of capital/industrial equipment.
• Proven track record in dealer/distribution management.
• Strong financial understanding and analytical abilities.

Responsibilities

• Gather and apply market intelligence to achieve brand growth.
• Develop and implement dealer support tools and commercial initiatives.
• Manage territory sales forecasting and planning.

Skills

B2B sales experience

Communication skills

Commercial awareness

Analytical ability

Business planning skills

Education

Degree in Engineering or Business

Job description

Vanrath are representing a leading global industrial equipment manufacturer is seeking an experienced Area Sales Manager to drive growth for its flagship industrial brand. You will be the key link between commercial and operational teams, delivering business initiatives, managing dealer networks, and supporting aftersales activities.

Key Responsibilities

• Gather and apply market intelligence to achieve year-on-year brand growth
• Use your understanding of local market dynamics to shape future business strategies
• Analyse market data and support strategic decision-making
• Develop and implement dealer support tools and commercial initiatives
• Manage territory sales forecasting and planning (SO&P)
• Ensure compliance with company policies and integrated management systems
• Improve dealer performance through management tools and proactive engagement
• Expand dealer coverage across new territories and product segments
• Oversee sales execution, order patterns, backlog scheduling, and credit facilities
• Collaborate with global Sales & Marketing teams on strategy and messaging
• Represent the brand through demonstrations, seminars, training, and end-user presentations
• Share product updates, pricing, and launch information with stakeholders
• Monitor and report on competitor activity, market movements, and industry trends
• Provide feedback to support new product development

Your Experience & Skills

• Degree in Engineering, Business, or equivalent experience (5+ years in B2B sales of capital/industrial equipment)
• Excellent communication skills at all levels of an organisation
• Strong commercial awareness, analytical ability, and financial understanding
• Skilled in business planning, modelling, and forecasting
• Proven track record in dealer/distribution management and business development

Some feedback from recent VANRATH candidates-

I was contacted by VANRATH in regards to a job I had applied for. They were extremely helpful and gave me a number of positions to apply for. They had interviews set up in a number of hours and I secured a position within days. They kept me well informed throughout the process and have continued to touch base after I have started my new role. Couldn't recommend enough.

Had a great experience with Vanrath. Being new to Northern Ireland, they made me feel very welcome. The team provided lots of tips and support for job opportunities. Would thoroughly recommend the Vanrath team!