Area Sales Manager at Transicon Limited

Made in the Midlands Limited; Telford; On-site; GBP 35,000 - 50,000; Full time

Job summary

A bespoke automation solutions provider is seeking an Area Sales Manager to expand its client base across key industrial sectors. The ideal candidate will identify new business opportunities, maintain client relationships, and propose technical solutions. Candidates should have relevant engineering qualifications and sales experience in a technical environment. This role offers a competitive salary, commission, and a range of benefits including a company car and ongoing training.

Benefits

Competitive salary

Commission

Company car

Cash contribution healthcare plan

Cycle to Work Scheme

Ongoing training and development opportunities

Qualifications

• Candidates should have engineering qualifications or relevant experience.
• Experience in a technical or engineering sales role is essential.
• Understanding industrial automation systems such as PLCs and HMIs is required.

Responsibilities

• Identify and develop new business opportunities within the assigned territory.
• Maintain and strengthen relationships with existing clients.
• Propose appropriate technical solutions based on customer requirements.

Skills

Sales or customer-facing experience

Understanding of industrial automation

Confidence discussing new technologies

Familiarity with CRM tools

Self-motivated and organised

Education

HNC/HND, degree, or relevant experience in Engineering

Job description

Area Sales Manager
Transicon Limited

Transicon Limited is a UK-based provider of bespoke industrial automation solutions. The company designs, builds, and supports electrical control systems and custom production machinery across a wide range of sectors, including manufacturing, automotive, food and beverage, metals, utilities, and recycling.

Its services cover electrical and mechanical design through to full systems integration, incorporating PLCs, HMIs, SCADA, drives, robotics, and Industry 4.0 technologies. Transicon Limited also provides on-site installation, 24/7 support, and specialist expertise in GEM80 system upgrades.

Transicon Limited is seeking an enthusiastic, driven, and technically minded Area Sales Manager to join the team and help expand its client base across key industrial sectors in the Midlands. The successful candidate will work closely with both new and existing customers to deliver tailored automation and control solutions that meet their operational goals.

The company is committed to supporting the right individual to develop and grow as part of this expanding business.

Main Duties

• Identify and develop new business opportunities within the assigned territory.
• Maintain and strengthen relationships with existing clients.
• Understand customer requirements and propose appropriate technical solutions.
• Prepare quotations and project specifications using internal tools and templates.
• Maintain up-to-date knowledge of industry trends, materials, and costs.
• Negotiate and close sales, balancing technical and commercial priorities.
• Liaise with engineering and project teams to ensure successful delivery.
• Contribute to marketing activities, including email campaigns and case studies.

Benefits Package

• Salary: £35,000–£50,000 per annum, dependent on qualifications and relevant experience
• Commission
• Company car
• Cash contribution healthcare plan, including GP helpline and mental health support
• Cycle to Work Scheme / Cyber Scheme
• Ongoing training and development opportunities for all employees

Requirements

Candidates should meet most of the following criteria:

1. HNC/HND, degree, or relevant experience in Engineering (Electrical, Mechanical, Mechatronics, or a related field).
2. Sales or customer-facing experience in a technical or engineering environment.
3. A solid understanding of industrial automation, including PLCs, HMIs, drives, or motion control systems.
4. Interest in or exposure to mechatronic systems or custom-built machinery (hands-on experience beneficial but not essential).
5. Confidence discussing both new technologies (e.g. digitalisation, Industry 4.0) and legacy systems (e.g. GEM80 upgrades).
6. Familiarity with CRM tools for tracking sales activity and opportunities.
7. Self-motivated, organised, and capable of working independently as well as part of a wider technical team.