Area Sales Manager

SHARPS°; West of England; On-site; GBP 85,000 - 100,000; Full time

Benefits offered by this job

Company car

Job summary

Sharps Furniture Group is seeking an experienced Area Sales Manager to lead and grow our Sharps brand across a defined UK region. You will drive performance, coach a team of self-employed designers, and deliver profitable revenue growth while maintaining exceptional customer experiences.

Ideal candidates bring 5+ years of field sales leadership, a background in D2C or premium home goods, and a flexible schedule to include some evenings and weekends. A valid UK driving licence is required.

Qualifications

• Minimum 5 years' sales experience with a proven track record of delivering results.
• Experience leading geographically dispersed field teams.
• Background in direct-to-consumer (D2C) sales, ideally within premium furniture or home goods.
• Strong coaching and leadership skills with hands-on motivation and data-driven decision making.

Responsibilities

• Drive sales performance and delivering profitable revenue growth.
• Improve sales and conversion KPIs.
• Coach and motivate the team through regular field visits and one-to-ones.
• Recruit and onboard designers to maintain area coverage.
• Monitor KPIs and use data to identify growth opportunities.
• Run weekly, monthly and quarterly performance rhythms.
• Champion exceptional customer experience and resolve issues.
• Understand local market dynamics and opportunities.

Skills

Sales leadership

Field management

D2C sales

Coaching

Analytics

Driving licence

Job description

£85,000 OTE + Company Car At Sharps Furniture Group, home to Sharps and Clever Closet, we've been transforming homes with beautifully crafted fitted furniture for over 50 years. As we continue to grow, we're looking for experienced Area Sales Managers to join our Sharps brand.

£85,000 OTE + Company Car At Sharps Furniture Group, home to Sharps and Clever Closet, we've been transforming homes with beautifully crafted fitted furniture for over 50 years. As we continue to grow, we're looking for experienced Area Sales Managers to join our Sharps brand. Leading the performance, coaching and motivating c. 30 self-employed designers across a defined territory, this is a role accountable for delivering profitable revenue growth, improving conversion, protecting margin and ensuring exceptional customer experience. This is a field-based, hands-on, lifestyle sales leadership role and therefore requires some weekend and evening availability to support designers, offering design advice and commercial guidance.

You’ll be responsible for:

• Driving sales performance and delivering profitable revenue growth
• Driving improvements across sales and conversion KPIs
• Coaching and motivating your team using clear performance plans via regular field visits and one to ones
• Recruiting and onboarding high quality designers to maintain optimal area coverage
• Monitoring KPIs and using performance data to identify growth opportunities
• Run disciplined weekly, monthly and quarterly performance rhythms.
• Championing an exceptional customer experience and resolving customer issues
• Understand and develop local market dynamics, customer activity and opportunity

About You:

• A minimum of 5 years’ sales experience with a strong track record of delivering results
• Proven experience in a field-based sales management role, leading geographically dispersed teams
• Background in direct to customer (D2C) sales, ideally within furniture, interiors, home improvements or premium consumer goods
• Strong coaching and leadership skills with hands‑on motivational energy
• Commercially astute with strong analytical capability and confidence using data to drive decisions
• Excellent communication, influencing and relationship-building skills
• A proactive approach, resilience and the ability to thrive in a fast‑paced environment
• A full UK driving licence and willingness to travel across your area and the UK
• Comfortable working in a lifestyle based role with evening and weekend availability