Area Sales Manager

Dawsongroup; Wednesbury; On-site; GBP 35,000 - 50,000; Full time

Job summary

A premier asset rental company in Wednesbury seeks an experienced Area Sales Manager. You will drive new business growth and manage existing accounts while achieving sales targets. Ideal candidates must have field sales experience, strong communication skills, and a full UK driving licence. Join a company that values its employees and invests in their development through training and wellbeing initiatives.

Benefits

Funded training

Up to 25 days leave

Life assurance and wellbeing support

Qualifications

• Proven field sales experience, ideally within B2B or automotive sectors.
• Confident managing your own territory and pipeline effectively.
• Full UK driving licence required.

Responsibilities

• Deliver quarterly and annual sales targets within your region.
• Identify and develop local and national strategic accounts.
• Convert new business opportunities through proactive field sales.

Skills

Field sales experience

Strong communication skills

Negotiation skills

Customer-focused mindset

Job description

About this Role

Are you an experienced Area Sales Manager or aspiring Sales Executive looking for your next opportunity? Join Dawsongroup and help us continue our 50-year legacy in asset rentals, supporting customers nationwide with innovative and sustainable transport solutions. You’ll drive new business growth while nurturing existing relationships to achieve strong, profitable results.

• Deliver quarterly and annual sales targets within your region
• Identify and develop local and national strategic accounts
• Convert new business opportunities through proactive field sales and relationship building
• Represent Dawsongroup Bus and Coach as the go-to expert in your area
• Ensure exceptional service standards and compliance across all business activity

About You

You’re a motivated and customer-focused salesperson who thrives on building relationships and seeing tangible results. You’ll bring credibility, ambition, and a collaborative spirit to every conversation.

• Proven field sales experience, ideally within B2B or automotive sectors
• Strong communication and negotiation skills with a solutions-driven mindset
• Confident managing your own territory and pipeline effectively
• Full UK driving licence required
• Positive, approachable, and able to lead by example with integrity

(Not sure you meet every requirement? We value enthusiasm and potential,please apply anyway.)

About Us

Dawsongroup has been in business for over 90 years, with more than 50 years in asset rentals. We’re one of Europe’s leading asset rental and leasing businesses, supporting sectors from transport and temperature control to material handling and energy. Our people are what make us successful, and we invest in training, progression, and wellbeing every step of the way.

• Funded training and internal progression pathways
• Up to 25 days leave (including your birthday) plus bank holidays and up to 10 extra days through service and purchase schemes
• Life assurance, wellbeing and mental health support, and long-term incentives

About Your Future

If you’re ready to take your sales career to the next level with an asset rental business that truly values people, join us today and find your potential. People are our greatest asset.

Dawsongroup is an equal opportunity employer. We encourage applications from candidates of all backgrounds and experiences