Area Sales Manager

CPJ Recruitment; Wales; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

A leading manufacturer of premium bathroom products is seeking an Area Sales Manager to drive sales in South West & South Wales. This role involves managing accounts, developing new business, and ensuring product visibility. The successful candidate will enjoy a supportive, award-winning culture and have opportunities for personal development and progression. The position offers a competitive salary up to £38,000 and attractive benefits including a hybrid car, annual leave, and health assurance.

Benefits

Competitive salary

20% OTE

Hybrid car

25 days annual leave

8% matched pension

Healthcare and life assurance

Continued personal development plan

Qualifications

• Minimum 18 months of B2B sales experience.
• Strong relationship-building and organisational skills.
• Proactive with a track record in account management.

Responsibilities

• Grow regional sales across merchants and distributors.
• Develop existing accounts and activate new business opportunities.
• Deliver product demonstrations and training sessions.

Skills

Relationship-building

Organisational skills

B2B sales experience

Account relationship management

Product demonstrations

CRM discipline

Job description

Blue-chip leading manufacturer with an excellent track record of retaining and promoting staff - growing and investing!

Area Sales Manager - Interior High-end KBB products

Area: South West & South Wales

The Role of Area Sales Manager

An Area Sales Manager is required by a leading manufacturer of premium bathroom products due to promotion.

• Growing regional sales across merchants, distributors, and showrooms
• Developing existing accounts and activating new business opportunities
• Increasing stock levels, product visibility, and branch engagement
• Delivering product demonstrations, trade mornings, and training sessions
• Managing a structured call plan with consistent field activity
• Working with contractors and installers to influence pull-through demand
• Maintaining accurate pipeline management, CRM updates, and forecasting

This opportunity suits an Area Sales Manager who enjoys autonomy, time in the field, and building strong customer relationships.

The Company hiring an Area Sales Manager

Our client has some of the best staff retention levels in the market and has independently won awards including Best Places to Work - a testament to their training culture and healthy working environment. They consistently develop entry-level and mid-level sales talent, with many team members progressing into senior roles, national positions, or specialist product pathways.

The business continues to invest heavily in people, products, and marketing. A smart, consistent long-term strategy has meant turnover and profit have increased year-on-year, allowing continuous reinvestment. This has resulted in some of the most innovative bathroom products available, market-leading marketing campaigns, and excellent back-office support.

The company promotes a strong work-life balance, realistic expectations, and ensures every Area Sales Manager has the tools, support, and development required to succeed.

The company is hiring an Area Sales Manager who can take full ownership of the territory, build strong branch-level relationships, and drive field-based activity that leads to sustainable growth. The successful individual will be visible with merchants and contractors, confident delivering training sessions, and effective at securing increased stock listings. This is an ideal opportunity for an ambitious Area Sales Manager seeking stability, progression, and long-term development.

The Candidate Requirements for the Area Sales Manager

• Sales experience with a strong foundation (18 months B2B sales experience)
• Strong relationship-building & organisation skills
• Proactive approach with a proven track record in account relationship management
• Capable of prioritising key accounts and running a structured call plan
• Experience delivering product demonstrations, trade mornings, and showroom training
• Strong organisational skills, including CRM and pipeline discipline
• Self-motivated, target-driven, and comfortable working independently and as part of a team as an Area Sales Manager

The Package for the Area Sales Manager

• Up to £38,000 basic salary
• 20% OTE
• Hybrid car
• 25 days annual leave
• 8% matched pension
• Healthcare and life assurance
• Continued personal development plan
• Clear internal progression routes (Senior Area Sales Manager, Key Accounts, National roles)
• Full onboarding, product training, and ongoing professional development
• Supportive, award-winning culture with excellent brand reputation

Ref: CPJ1781