Area Sales Manager

Dawsongroup; Swindon; On-site; GBP 60,000 - 80,000; Full time

Job summary

A leading rental solutions company in Swindon is seeking an Area Sales Manager to build relationships and drive new business. The role involves educating customers on rental options and planning outreach to grow market presence. Candidates should have strong communication skills, organizational abilities, and a full UK driving license. The company offers extensive training, development opportunities, and a supportive work culture that values employee contributions.

Benefits

25 days annual leave plus bank holidays and birthday off

Life assurance and wellbeing support

Cycle to work scheme

Funding for training and development programs

Qualifications

• Ability to identify new business opportunities.
• Experience with CRM systems for maintaining sales pipeline.
• Full UK driving license and right to work in the UK.

Responsibilities

• Build relationships and explain rental options to customers.
• Grow presence through outreach, visits, and check-ins.
• Contribute to revenue and asset utilization.

Skills

Confidence speaking with customers

Organizational skills

Problem-solving

Job description

About this role

Ready for a sales role where you can meet people, open doors and make a real difference across your region? As an Area Sales Manager with Dawsongroup, you’ll take the lead in driving new business, supporting customers with practical rental solutions, and helping your branch get the very best from its fleet.

What you’ll be doing

• Building new relationships and showing customers how our rental and contract hire options can help their operations run smoothly.
• Growing our presence across your territory through planned outreach, visits and regular check-ins.
• Helping your branch succeed by placing assets, uncovering opportunities and contributing to revenue and utilisation.

What you’ll bring

You enjoy meeting people, solving everyday challenges and creating long-term partnerships. And if you’re not sure you tick every box, please still apply - your approach and potential really do matter.

• Confidence when speaking with customers and spotting new business opportunities.
• The ability to keep a tidy sales pipeline and accurate CRM notes.
• A knack for planning your week, organising visits and keeping strong territory coverage.
• A full UK driving licence and the right to work in the UK.
• Experience in rental, fleet, transport or commercial vehicles is useful, but absolutely not essential.

Who we are

For 90 years, Dawsongroup has supported businesses across the supply chain, with our Truck and Trailer division leading the rental market for over half a century. We’re known for reliable assets, fair service and solutions that help customers stay ahead.

• A trusted name in truck and trailer rental.
• A business that invests in people, fleet and facilities for the long term.
• A culture shaped by integrity, problem solving and continuous improvement.
• A supportive nationwide network where colleagues share knowledge freely.

Your future with us

We want people to grow here. Whether you’re looking to build on your sales experience or take a step towards wider responsibility, you’ll find clear routes, funded training and the encouragement to move forward.

• 25 days’ annual leave plus bank holidays and your birthday off, with an option to buy more.
• Life assurance, wellbeing support and long-term incentives.
• Cycle to work scheme, seasonal treats and a choice of development programmes.
• A workplace where your ideas matter and your contribution is recognised.

Dawsongroup is an equal opportunity employer. We welcome applications from people of all backgrounds and experiences.

If you’re keen to grow your sales career in a well-established asset rental business - and want a role where your work truly counts - this could be your next move.

Join us and see what you can achieve with a team that values people.